Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign. Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Experiential advertisement created by g.Group, Israel for Heineken, within the category: Alcoholic Drinks.

URL: http://pinsulin.com Thousands of Juvenile Diabetes patients "Pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we've created 'Pinsulin' (Pinterest + Insulin) Campaign, calling the aid of the world to Repin our message on Pinterest. Digital advertisement created by Mizbala, Israel for JDRF, within the category: Public Interest, NGO.

There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo. Ambient advertisement created by Saatchi & Saatchi, Israel for Radio Tel Aviv, within the category: Media.

Digital advertisement created by Publicis, Israel for Nestea, within the category: Non-Alcoholic Drinks.

The Doritos Towel Bag is made out of 100% terry towel cloth. It’s machine-washable, making it reusable and sustainable. The Towel Bag doesn’t replace the regular Doritos bag, but serves as a unique pouch that suits Doritos bags of various sizes. To sum it up - It’s the problem and the solution, packed together in a neat little Towel Bag. Since this is an issue widely common in the gamers community, Doritos has collaborated with BUG, the largest gaming retailer in Israel, for a limited early launch of the Doritos Towel Bag. The campaign, which heavily targets the Israeli gaming community, also includes a collaboration with leading Israeli gaming YouTubers. Design advertisement created by GefenTeam, Israel for Doritos, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Israel for Superpharm Life, within the category: Pharmaceutical.

One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep. Ambient advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Israel for Yotvata, within the category: Non-Alcoholic Drinks.

1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Creating a launch campaign for Burger King's new 'kosher bacon' product range made from turkey. The challenge was to create a huge buzz on a modest budget which would encourage customers in Israel to try Burger King's new product range. Harder still – how could the campaign turn the limitations of kosher requirements, 'kosher bacon' into an advantage? The limitations of kosher bacon had to be transformed into an advantage. The strategy was to lean-in, play on the concept of kosher bacon with pride and humor, and find a presenter who would combine the components required to maximize the effect of the launch through a movie commercial, Instagram stories, Facebook and digital billboards across Israel. That perfect presenter was Melech Zilbershlag, an internet celebrity, comedian and content creator from a Haredi community with appeal to religious and secular audiences alike. Melech, a name which translates to 'King' in English fits perfectly with the Burger King brand. His youthfulness, humor and religious background were able to reassure customers that the turkey-based product range was indeed kosher, and appeal to the brand's core audiences. Melech's internet fame also afforded significant organic exposure through his digital and online platforms. The commercial went all the way into the 4th place on youtube Israel rank for November. Digital advertisement created by Debby Group, Israel for Burger King, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

Stop freezing and start chilling! Introducing Samsung’s new 4-door FlexZone Refrigerator with a smart compartment that features 4 different cooling modes. Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

We used the most covered event in the country, the election day, in order to change many Israeli's lives that has never vote in a discreet democratic election without asking someone to vote for them. Why? Because the Israelis are still voting via paper notes with the name of their candidate written on it. In collaboration with the Israeli government, we placed MyEye devices in voting centers all over Israel, that people with impaired vision could wear by themselves behind the ballot and hear every voting note in private. Experiential advertisement created by BBDO, Israel for Orcam, within the categories: Electronics, Technology, Health, Personal Accessories.

Insight: Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents. Solution: We made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby. All expectant dads were ready to make extensive lifestyle commitments (work, friends, hobbies, etc...) but when it came to their beards, they were reluctant… until we introduced them to the "Skin To Skin" research findings. Content advertisement created by Grey, Israel for Gillette, within the category: Health.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Coca-Cola Israel Launched the Fanta FBALL bottles in April 2010.In order to reach the target audience of teens, with the brand's message "never say no to fun" a youth club was created by Fanta and Promarket Israel agency (http://www.promarket.co.il/): the Fclub. The purpose of the club: to give teens a range of spontaneous, exciting and full of fun experiences under the roof of one brand: Fanta. Tens of thousands of teen's registrated to the club via Facebook or via text messages. Every few days a text messag was sent to their mobile phone. The teens, that were spontaneous enough to be the first to respond, awarded with great events that were available to numerous club members only: Yacht party: about 70 teens who responded fast enough to the text message were invited at the same day to Fanta's yacht party in the middle of the sea, loaded with games, prizes, contests, and plenty of Fanta. Spontaneous flight to London: in collaboration with the Israeli 24 music channel, teens were invited by SMS to come with their passport to the channel's pop up Studio in Jerusalem. The 24 teens, that arrived first, participated in live broadcasted mission and won a flight ticket to London for 24 hours of fun. Pool summer party: a huge summer party was held for 2500 club members that were the first to respond to a facebook invitation. First Stand up Show on the plane: the first 70 respondent to text message won a ticket to a live stand up show on a plane for club members only. Mob the mall: at a late night hour, 35 spontaneous teenagers were given 1,000 NIS and a flashlight and were sent to mob Lee Cooper store- one of the hottest denim brand in Israel. "A Nowhere orange night": the closing party of the club took place in the nature at one of the most ancient woods in Israel. Fanta's shuttles brought 1000 fast responded to a secrete place in the woods to a party that lasted all night long. Ambient advertisement created by Promarket, Israel for Fanta, within the category: Non-Alcoholic Drinks.

There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we've used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B's, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin. Integrated advertisement created by Grey, Israel for Oral-B, within the category: Health.

Know this moment when you are totally ready for sex but your partner is totally not into it yet? Awkward. Lucky for you it's Valentine! Meet R3's READY BEAR - the perfect valentine's present. The READY BEAR is a cute teddy bear, with a secret condom stashed inside it, waiting for that special moment when both of you are ready. Film advertisement created by Great, Israel for R3 Condoms, within the category: Health.