A viral wanted campaign for Mccann Erickson creative department, using the insight that at the end of every year, when the deadline for creative festivals is almost over, agencies start making Probono ghosts in order to win prizes. Digital advertisement created by McCann, Israel for McCann, within the category: Agency Self-Promo.

During the holidays, people rush to websites looking for inspiring recipes. We got all the major Israeli websites to cooperate with us by allowing us to tweak their video players to create a special "Skip ad" button. Digital advertisement created by Saatchi & Saatchi, Israel for Latet, within the category: Public Interest, NGO.

Israelis love hummus. Yet, no-one can ever agree on which hummus is the best. But there is one thing that everyone agrees on - packaged hummus is nowhere as good as authentic restaurant hummus. And so, we decided to change that perception with “Hummus Achla” - Israel’s No.2 packaged hummus brand - with the ultimate taste test. The idea: Open a hummus restaurant in the heart of Tel Aviv, which serves packaged hummus without the clients knowing it. We opened “Avi’s Hummus”- an authentic-looking hummus restaurant and to get people talking we invited diners to “pay by taste”. Pay any amount they think the hummus is worth. That alone got the restaurant packed with diners. And the compliments also started flooding in. Everyone was talking about this “pay by taste” hummus place, including the food critics. The amounts of money that people paid after their meal surprised even us. After two weeks we exposed our stunt to the people at the restaurant and then launched a campaign on TV, print, internet, and on social media revealing the secret behind the restaurant to the entire nation. Ambient advertisement created by Saatchi & Saatchi, Israel for Hummus Achla, within the category: Food.

Content advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

Just how committed can one company be about telecom cloud migration? A new Amdocs employee is about to find out… Digital advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Movie Editor - Ornit Levy Ambient advertisement created by Yariv Twig, Israel for The Israel Association For Child Protection, within the category: Public Interest, NGO.

URL: http://pinsulin.com Thousands of Juvenile Diabetes patients "Pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we've created 'Pinsulin' (Pinterest + Insulin) Campaign, calling the aid of the world to Repin our message on Pinterest. Digital advertisement created by Mizbala, Israel for JDRF, within the category: Public Interest, NGO.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st! http://www.theimpossiblebrief.com/ Additional credits: Original Music: http://www.krop.com/tomerbiran/ Film advertisement created by Saatchi & Saatchi, Israel for The Impossible Brief, within the category: Public Interest, NGO.

Dove believes that there is "true beauty" in every woman, in a variety of forms, shapes, and ages. And this type of beauty has no single queen! Therefore, in light of the annual Beauty Queen pageant held on International Women's Day, we created a counter-move, entitled "Beauty Does not Have Just One Queen." Ambient advertisement created by McCann, Israel for Dove, within the category: Health.

Who will win the “Great Technology race”? all of us! The plaCMOS project will enable so many categories to run their applications 8 times faster categories like: Medical research, climate and space research, online shopping and the media creating a better future for us all. This groundbreaking project is comprised of seven leading companies under the commission of the European Union that have joined forces and created an Interconnect that will accelerate data transfers by 8 times. Film advertisement created by Mellanox Technologies, Israel for plaCMOS project, within the category: Electronics, Technology.

Digital advertisement created by Publicis, Israel for Nestea, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

Outdoor advertisement created by GefenTeam, Israel for Hebrew University, within the category: Education.

Youtube Bumper Ads a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity. Jaguar presents: The 3.5 sec BUMPER ADS For the Jaguar F-Type one of the fastest cars 6 sec is way too much time. So we decided to donate the spare seconds for those who need it most: 10 nonprofit organizations - for them every second of exposure is a blessing. Film advertisement created by M&C Saatchi, Israel for Jaguar, within the category: Automotive.

Digital advertisement created by McCann, Israel for Opticana, within the category: Professional Services.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Planning Director: Hila Tamir Planner: Zohar Reznik Film advertisement created by Y&R, Israel for Orange, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Israel for Superpharm Life, within the category: Pharmaceutical.