Kids believe our parents are superheroes. We decided to prove them right. We invited children to take part in the new Delta's commercial - and with their parents, arranged a special surprise they won't forget any time soon. Experiential advertisement created by Hooligans, Israel for Delta, within the category: Fashion.

Film advertisement created by Inbar/Merhav/Nissan, Israel for Nissan, within the category: Automotive.

To celebrate the launch of Heineken City special edition in Tel Aviv, we've created Heineken Sous Vide Lab, a molecular pop up restaurant orchestrated by the israeli star chef Zoonder. Ambient advertisement created by Allenby, Israel for Allenby, within the category: Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, Israel for ELA Recycling, within the category: Professional Services.

Insight: Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents. Solution: We made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby. All expectant dads were ready to make extensive lifestyle commitments (work, friends, hobbies, etc...) but when it came to their beards, they were reluctant… until we introduced them to the "Skin To Skin" research findings. Content advertisement created by Grey, Israel for Gillette, within the category: Health.

Digital advertisement created by Great Interactive, Israel for KLIK, within the category: Confectionery, Snacks.

Film advertisement created by Saatchi & Saatchi, Israel for Coffee Shot, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Israel for Yes, within the category: Media.

We used the new Instagram questions feature to ask some painful questions. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Digital advertisement created by BBDO, Israel for Opel, within the category: Automotive.

Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.

You won't be able to watch this case film for even a minute without skipping, but there are children who watch these things for days. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Bekol, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Ambient advertisement created by smoyz, Israel for Kotex, within the category: Health.

Film advertisement created by TBWA, Israel for Diners Club, within the category: Finance.

We transformed the country's main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. The app ranked #1 in Israel's app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.