Film advertisement created by TBWA, Israel for Israel Discount Bank, within the category: Finance.

Digital advertisement created by McCann, Israel for Opticana, within the category: Professional Services.

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Film advertisement created by Publicis, Israel for Nestle, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Israel for Bekol, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Israel for Yellow Pages, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Israel for Elite Cow Chocolate, within the category: Confectionery, Snacks.

Tnuva, Israel’s leading food manufacturer, has been producing milk since 1926 - way before Israel was even founded. With over 2 million cartons produced and distributed across the country on a daily basis, Tnuva’s milk has become a common household commodity. Looking for a way to harness the scale of this medium in order to engage the consumers, on a product that’s found in every fridge in the country. Following the 2016 adult coloring book craze, the Coloring Milk was born. The Coloring Milk is a special edition of Tnuva’s milk cartons - a series of cartons which are completely black and white with illustrations which are an invitation for creativity. The cartons sparked the creativity of consumers from all ages. The results: meaning a staggering 20% user engagement. Over 200,000 cartons colored every day during the campaign, and thousands of families uploaded their art to the Tnuva's Facebook page. Brand Preference grew by +4.5%. And the entire country took part, with mentions all across traditional and digital media. The idea, art direction and execution for the campaign were done by Tel Aviv based creative agency - Gefen Team. Direct advertisement created by GefenTeam, Israel for Tnuva, within the category: Education.

Tamnoon is a leading fashion brand in Israel. Other famous fashion brands in Israel are called "Castro", "American Eagle" and "Fox". In the movie we see symbols of our competitors getting knocked out when we reveal our new collection. Film advertisement created by JWT, Israel for Tamnoon, within the category: Fashion.

It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital. The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets. Outdoor advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Sorry for wrecking the expectations about the “Rack IT Half” video game but it is our April fools’ prank. Make no mistake, cutting data center costs by up to 50% is a real thing.

Digital advertisement created by McCann, Israel for Honda, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Israel for Achla, within the category: Food.

Film advertisement created by Y&R, Israel for Akim, within the category: Professional Services.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.

Film advertisement created by Inbar/Merhav/Nissan, Israel for Nissan, within the category: Automotive.

Strategic Planning Information Specialist: Eva Hasson Digital advertisement created by Saatchi & Saatchi, Israel for Carmel Wineries, within the category: Alcoholic Drinks.