Digital advertisement created by Grey, Israel for Pelephone, within the category: Electronics, Technology.

Digital advertisement created by Great Interactive, Israel for Israel Aids Task Force, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Outdoor advertisement created by Saatchi & Saatchi, Israel for Café Namess, within the category: Non-Alcoholic Drinks.

Tnuva, Israel’s leading food manufacturer, has been producing milk since 1926 - way before Israel was even founded. With over 2 million cartons produced and distributed across the country on a daily basis, Tnuva’s milk has become a common household commodity. Looking for a way to harness the scale of this medium in order to engage the consumers, on a product that’s found in every fridge in the country. Following the 2016 adult coloring book craze, the Coloring Milk was born. The Coloring Milk is a special edition of Tnuva’s milk cartons - a series of cartons which are completely black and white with illustrations which are an invitation for creativity. The cartons sparked the creativity of consumers from all ages. The results: meaning a staggering 20% user engagement. Over 200,000 cartons colored every day during the campaign, and thousands of families uploaded their art to the Tnuva's Facebook page. Brand Preference grew by +4.5%. And the entire country took part, with mentions all across traditional and digital media. The idea, art direction and execution for the campaign were done by Tel Aviv based creative agency - Gefen Team. Direct advertisement created by GefenTeam, Israel for Tnuva, within the category: Education.

Honda Civic was always a family car for people who appreciate driving. This is for all parents who loves the drive. Film advertisement created by McCann, Israel for Honda, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Israel for Elite Cow Chocolate, within the category: Confectionery, Snacks.

Our children, they are not really our children... Film advertisement created by Twentythree, Israel for nununu, within the category: Retail Services.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign. Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Experiential advertisement created by g.Group, Israel for Heineken, within the category: Alcoholic Drinks.

American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider. Executive Creative Director / Deputy CEO:Yoram Levi Digital advertisement created by Saatchi & Saatchi, Israel for American Express, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Israel for Saatchi & Saatchi, within the category: Agency Self-Promo.

Digital advertisement created by McCann, Israel for Honda, within the category: Automotive.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

The American Independence Day is a good chance to celebrate technology's ability to create independence for those who normally can’t enjoy it. Autonomous vehicles have many advantages, but maybe the most heartwarming one is this ability to create equality on the road – for those who can’t drive today. We are proud to take part in the exciting field of AI because, Artificial Intelligence needs the most Intelligent Interconnect solutions.

Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Health.

Film advertisement created by Allenby, Israel for Check Point Software Technologies, within the category: Electronics, Technology.

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011. Digital advertisement created by Y&R, Israel for Latet, within the category: Public Interest, NGO.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine. Film advertisement created by Y&R, Israel for Café Joe, within the category: Recreation, Leisure.