Direct advertisement created by Leo Burnett, Israel for Burger King, within the category: Food.

Film advertisement created by Publicis, Israel for Nestle, within the category: Food.

Digital advertisement created by McCann, Israel for IOCDF, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

The Social Robot allows teenagers to be part of the summer camp without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn't physically be there. Users could control of the robots and navigate them around the campus – talk with their friends, watch the shows, participate in the competitions and be part of the experience. The robots were a hit among the teens - they welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets. But most importantly, they allowed everyone to share and be part of the experience. Ambient advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.

In order to overcome the new alcohol advertising regulation laws in Israel, we created the first branded ad without a brand. Film advertisement created by McCann, Israel for Tempo, within the category: Alcoholic Drinks.

Ambient advertisement created by McCann, Israel for Shorashim Group, within the category: Public Interest, NGO.

Film advertisement created by Inbar/Merhav/Nissan, Israel for Nissan, within the category: Automotive.

Heineken is the official sponsor of UEFA, and each year runs a global campaign. Unfortunately, Israel has strict advertising restrictions that prevents displaying alcohol alongside people in ads. We had to find a way to overcome the restrictions, disrupt the media landscape, and own the Champions League game night. The experiential campaign "An Unmissable moment" tapped into the global campaign starring football stars Pirlo and Del Piero and gave fans a lifetime opportinity to meet them in person for a game night watching. With almost 3 Million Shekels earned media, "An Unmissable moment" became one of the most talked-about Israeli campaigns of the year. And for the first time in the Israeli market, Heineken became the leading beer brand in top of mind awareness with a 24.2% share.

Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the… Sufganiyah. Roladin, Israel's no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from Hanukkah. In order to maintain this leadership and to empower this perception Roladin came up with a new complementary product: The Kfafganya The new way to eat a Sufganiyah. Kfafganya - A combination of two words in Hebrew: Glove and Sufganiyah. Direct advertisement created by M&C Saatchi, Israel for Roladin, within the category: Food.

Tamnoon is a leading fashion brand in Israel. Other famous fashion brands in Israel are called "Castro", "American Eagle" and "Fox". In the movie we see symbols of our competitors getting knocked out when we reveal our new collection. Film advertisement created by JWT, Israel for Tamnoon, within the category: Fashion.

Film advertisement created by Publicis, Israel for Sprite, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Digital advertisement created by McCann, Israel for Game Of Thrones, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Israelis love hummus. Yet, no-one can ever agree on which hummus is the best. But there is one thing that everyone agrees on - packaged hummus is nowhere as good as authentic restaurant hummus. And so, we decided to change that perception with “Hummus Achla” - Israel’s No.2 packaged hummus brand - with the ultimate taste test. The idea: Open a hummus restaurant in the heart of Tel Aviv, which serves packaged hummus without the clients knowing it. We opened “Avi’s Hummus”- an authentic-looking hummus restaurant and to get people talking we invited diners to “pay by taste”. Pay any amount they think the hummus is worth. That alone got the restaurant packed with diners. And the compliments also started flooding in. Everyone was talking about this “pay by taste” hummus place, including the food critics. The amounts of money that people paid after their meal surprised even us. After two weeks we exposed our stunt to the people at the restaurant and then launched a campaign on TV, print, internet, and on social media revealing the secret behind the restaurant to the entire nation. Ambient advertisement created by Saatchi & Saatchi, Israel for Hummus Achla, within the category: Food.

Film advertisement created by TBWA, Israel for Huawei, within the category: Electronics, Technology.

TV Cast direct approach to Social media - a personal sketch for each of the 15 top pro bloggers in israel and their readers, Digital advertisement created by McCann, Israel for Cause for concern, within the category: Media.