Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Sorry for wrecking the expectations about the “Rack IT Half” video game but it is our April fools’ prank. Make no mistake, cutting data center costs by up to 50% is a real thing.

We used the new Instagram questions feature to ask some painful questions. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

Digital advertisement created by Ecaliptoos, Israel for Fattal, within the category: Transport.

The big game is over, and we would like to congratulate the Philadelphia Eagles. Artificial Intelligence has become a key player in keeping players health helping create better gear, predictive analysis, and real time concussion diagnosis. Mellanox is proud to be the technology supplier to a great many medical researches around the world, because artificial intelligence needs the most intelligent interconnect.

Film advertisement created by Mikiturgeman, Israel for NOIZZ, within the category: Fashion.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

Film advertisement created by Y&R, Israel for Akim, within the category: Professional Services.

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Achla, within the category: Food.

Stop freezing and start chilling! Introducing Samsung’s new 4-door FlexZone Refrigerator with a smart compartment that features 4 different cooling modes. Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Digital advertisement created by McCann, Israel for Honda, within the category: Automotive.

The Doritos Towel Bag is made out of 100% terry towel cloth. It’s machine-washable, making it reusable and sustainable. The Towel Bag doesn’t replace the regular Doritos bag, but serves as a unique pouch that suits Doritos bags of various sizes. To sum it up - It’s the problem and the solution, packed together in a neat little Towel Bag. Since this is an issue widely common in the gamers community, Doritos has collaborated with BUG, the largest gaming retailer in Israel, for a limited early launch of the Doritos Towel Bag. The campaign, which heavily targets the Israeli gaming community, also includes a collaboration with leading Israeli gaming YouTubers. Design advertisement created by GefenTeam, Israel for Doritos, within the category: Food.

This is a media-first use of that technology in advertising, or in any other medium. We reached new born dads at a point they really listened to our message. Beard fashion was bad for Gillette and for babies, whose only language of communication is touch. Research proved that soft warm contact is essential for development. We convinced dads to sacrifice their beards by launching the first-ever skin to surface Haptics campaign. Haptic technology uses electrostatic forces to manipulate the friction between finger and screen. Our tablets featured in maternity wards, birth classes and baby-fairs enabling expecting parents to contrast the scratch of a beard stubble vs. a clean-shaven face, just as a baby would. Digital advertisement created by Grey, Israel for Gillette, within the category: Health.

Advertising Agency :TBWA\YEHOSHUA Israel Film advertisement created by TBWA, Israel for McDonald's, within the category: Food.

Just how committed can one company be about telecom cloud migration? A new Amdocs employee is about to find out… Digital advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

TV Cast direct approach to Social media - a personal sketch for each of the 15 top pro bloggers in israel and their readers, Digital advertisement created by McCann, Israel for Cause for concern, within the category: Media.

There are no small risks in data-center security – so why would you share your host with attackers? Run isolated on a Mellanox BlueField SmartNIC, and don’t host your security threats. To learn more about BlueField SmartNIC trusted security solution: http://www.mellanox.com/blog/2018/01/dont-host-security-threats-bluefi...