Digital advertisement created by McCann, Israel for Opticana, within the category: Professional Services.

Youtube Bumper Ads a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity. Jaguar presents: The 3.5 sec BUMPER ADS For the Jaguar F-Type one of the fastest cars 6 sec is way too much time. So we decided to donate the spare seconds for those who need it most: 10 nonprofit organizations - for them every second of exposure is a blessing. Film advertisement created by M&C Saatchi, Israel for Jaguar, within the category: Automotive.

Sauter is the leading brand for cooking and baking in israel. Meet the new team of masters that will you the power of Sauter Film advertisement created by CRACKER, Israel for Sauter, within the category: Electronics, Technology.

There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we've used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B's, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin. Integrated advertisement created by Grey, Israel for Oral-B, within the category: Health.

The big game is over, and we would like to congratulate the Philadelphia Eagles. Artificial Intelligence has become a key player in keeping players health helping create better gear, predictive analysis, and real time concussion diagnosis. Mellanox is proud to be the technology supplier to a great many medical researches around the world, because artificial intelligence needs the most intelligent interconnect.

Film advertisement created by Bruckner Yaar Levi, Israel for Ono Academic College, within the category: Education.

It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital. The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets. Outdoor advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Ambient advertisement created by Leo Burnett, Israel for Access Israel, within the category: Public Interest, NGO.

Digital advertisement created by Mizbala, Israel for White Square, within the category: Professional Services.

When Samsung approached us with a brief to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine – thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums? After some research we discovered that while 17% of people refuse to adopt a pet because of the hair they shed, 37% could be persuaded to adopt one if the hair issue was solved. So we decided to do just that! So in cooperation with the country's leading Pet Shelter "Let Animals Live", Samsung gave people the opportunity to adopt a pet and get a free Samsung Vacuum with advanced Anti-Tangle Technology that prevents it from clogging up with hair and fur. Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

"Distracted driving" is what they call it. It's a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who's liked your latest profile pic. And let's be honest, that happens way more often than anything else. But worst of all it's killing people. Lots of them. That's why Mazda decided to launch a new campaign: smack in the middle of people's social feed, right as they were scrolling down it. Digital advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Digital advertisement created by McCann, Israel for Hamashbir, within the category: Retail Services.

Elementor Introduces Web Creator Campaign, Paying Tribute to the Fast Growing Workforce of Creators who Make the Web Go Round. The 90 second video gives a window into the people who run the web world we all live in- letting us into the secret movement of the web creators, who actually live among us as regular people. Coming from design, development, marketing, or all three they take these skills and add a new layer to them. They ask, with a web mindset, what would work online? They are builders who create new web realities every day. This makes them multi-layered and deepens their skills beyond the traditional professions, creating a new breed of professional - the web creator, powering the digital world, one pixel at a time. Elementor was founded with the mission of enabling web creators to realise their vast potential by improving every step of the website building process. At the heart of Elementor’s success is a diverse community in over 150 countries. This campaign is an ode to their work. Film advertisement created by Elementor, Israel for Elementor, within the category: Agency Self-Promo.

During the holidays, people rush to websites looking for inspiring recipes. We got all the major Israeli websites to cooperate with us by allowing us to tweak their video players to create a special "Skip ad" button. Digital advertisement created by Saatchi & Saatchi, Israel for Latet, within the category: Public Interest, NGO.

Film advertisement created by Grey, Israel for Pelephone, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

We transformed the country's main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. The app ranked #1 in Israel's app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.

Ambient advertisement created by Grey, Israel for EMDA, within the category: Public Interest, NGO.