Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Mellanox Technologies created an April Fools' Day campaign to promote Mellanox’s Artificial Intelligence solutions called, "ASAPEACE."

Ambient advertisement created by Grey, Israel for Israel Aids Task Force, within the category: Public Interest, NGO.

Creating a launch campaign for Burger King's new 'kosher bacon' product range made from turkey. The challenge was to create a huge buzz on a modest budget which would encourage customers in Israel to try Burger King's new product range. Harder still – how could the campaign turn the limitations of kosher requirements, 'kosher bacon' into an advantage? The limitations of kosher bacon had to be transformed into an advantage. The strategy was to lean-in, play on the concept of kosher bacon with pride and humor, and find a presenter who would combine the components required to maximize the effect of the launch through a movie commercial, Instagram stories, Facebook and digital billboards across Israel. That perfect presenter was Melech Zilbershlag, an internet celebrity, comedian and content creator from a Haredi community with appeal to religious and secular audiences alike. Melech, a name which translates to 'King' in English fits perfectly with the Burger King brand. His youthfulness, humor and religious background were able to reassure customers that the turkey-based product range was indeed kosher, and appeal to the brand's core audiences. Melech's internet fame also afforded significant organic exposure through his digital and online platforms. The commercial went all the way into the 4th place on youtube Israel rank for November. Digital advertisement created by Debby Group, Israel for Burger King, within the category: Food.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, Israel for The Aguda, within the category: Public Interest, NGO.

Film advertisement created by McCann, Israel for Shorashim Group, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Israel for Opticana, within the category: Professional Services.

Just how committed can one company be about telecom cloud migration? A new Amdocs employee is about to find out… Digital advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, Israel for Palestinian Israeli Bereaved Families for Peace, within the category: Public Interest, NGO.

Thanks to geeks we have the AI revolution of today. Who knows what will it bring tomorrow… Who knows where AI will go… But One thing’s for sure Artificial intelligence Needs Mellanox intelligent interconnect solutions.

Outdoor advertisement created by Saatchi & Saatchi, Israel for Palestinian Israeli Bereaved Families for Peace, within the category: Public Interest, NGO.

We all know that feeling when we want to add laundry to a cycle we already started, but it's too late. In this radio spot we emphasize this struggle, as we give life to a regular washing machine that refuses to cooperate. Audio advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Experiential advertisement created by Leo Burnett, Israel for Azrieli, within the category: Finance.

Sauter is the leading brand for cooking and baking in israel. Meet the new team of masters that will you the power of Sauter Film advertisement created by CRACKER, Israel for Sauter, within the category: Electronics, Technology.

Our children, they are not really our children... Film advertisement created by Twentythree, Israel for nununu, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.