Outdoor advertisement created by Saatchi & Saatchi, Israel for Café Namess, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Israel for Elite Cow Chocolate, within the category: Confectionery, Snacks.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Israel for Achla, within the category: Food.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Digital advertisement created by McCann, Israel for EL AL, within the category: Transport.

Film advertisement created by Inbar/Merhav/Nissan, Israel for Nissan, within the category: Automotive.

This is a media-first use of that technology in advertising, or in any other medium. We reached new born dads at a point they really listened to our message. Beard fashion was bad for Gillette and for babies, whose only language of communication is touch. Research proved that soft warm contact is essential for development. We convinced dads to sacrifice their beards by launching the first-ever skin to surface Haptics campaign. Haptic technology uses electrostatic forces to manipulate the friction between finger and screen. Our tablets featured in maternity wards, birth classes and baby-fairs enabling expecting parents to contrast the scratch of a beard stubble vs. a clean-shaven face, just as a baby would. Digital advertisement created by Grey, Israel for Gillette, within the category: Health.

Outdoor advertisement created by Saatchi & Saatchi, Israel for Palestinian Israeli Bereaved Families for Peace, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Israel for Israel Aids Task Force, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, Israel for Opel, within the category: Automotive.

Israelis love hummus. Yet, no-one can ever agree on which hummus is the best. But there is one thing that everyone agrees on - packaged hummus is nowhere as good as authentic restaurant hummus. And so, we decided to change that perception with “Hummus Achla” - Israel’s No.2 packaged hummus brand - with the ultimate taste test. The idea: Open a hummus restaurant in the heart of Tel Aviv, which serves packaged hummus without the clients knowing it. We opened “Avi’s Hummus”- an authentic-looking hummus restaurant and to get people talking we invited diners to “pay by taste”. Pay any amount they think the hummus is worth. That alone got the restaurant packed with diners. And the compliments also started flooding in. Everyone was talking about this “pay by taste” hummus place, including the food critics. The amounts of money that people paid after their meal surprised even us. After two weeks we exposed our stunt to the people at the restaurant and then launched a campaign on TV, print, internet, and on social media revealing the secret behind the restaurant to the entire nation. Ambient advertisement created by Saatchi & Saatchi, Israel for Hummus Achla, within the category: Food.

Sorry for wrecking the expectations about the “Rack IT Half” video game but it is our April fools’ prank. Make no mistake, cutting data center costs by up to 50% is a real thing.

Film advertisement created by Saatchi & Saatchi, Israel for Yotvata, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Digital advertisement created by Great Interactive, Israel for Israel Aids Task Force, within the category: Public Interest, NGO.

Honda Civic was always a family car for people who appreciate driving. This is for all parents who loves the drive. Film advertisement created by McCann, Israel for Honda, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs. Quite the opposite in fact. For many of these young adults who are just starting out in life - starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck. Why? Because young cancer patients (and even recovering young cancer patients) can't get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck. The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me. The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage. The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal. Experiential advertisement created by Saatchi & Saatchi, Israel for StopCancer Association, within the category: Public Interest, NGO.