In light of World Autism Awareness Day 2018, GREYnJ United has launched a special project in partnership with True Corporation, and the Autistic Thai Foundation. Titled ‘TrueLove’, and supported by the key message of achieving ‘Togetherness through Understanding’, the spot depicts children with special needs in an alternate light, allowing everyone to delve deep within and experience the purity within the young ones. The project’s concept was built around “Creating a Better Life for the Disabled,’ an idea that True believes firmly in order to enhance acceptance for autistic children in society. Over the years, True has helped children with special needs through career opportunities via programs & initiatives such as the True Autistic Thai Center, True Coffee’s Barista Project, and Autistic Application. Film advertisement created by Grey, Thailand for True Corporation, within the category: Public Interest, NGO.

The Portable Wine Box That Could Join Every Little Party. Behavior Thai people love to have fun and party, it is embedded into our culture. With that, whiskey and beer has always been our choice of beverage for a long time. However, when we want to relax in a more classy manner, the preference has always been shifted towards wine. Classy, is not the word that describes us a 100%, but we prefer to be associated with the fun, chill moments in life. Idea Mont Clair, a high-quality wine yet, affordable wine that is there too enhance all of those special moments. With this, we introduce Mont Clair’s Wine Box of Fun, with a goal to surprise Thai consumers who love to party. From regular consumers to famous social influencers, everyone received a Mont Clair Fun Box, included was a bunch of party goods but also had one secret item, which was our Mont Clair Wine. Results
 Besides the massive shareability that we received online from real consumers and influencers, we also received new requests for our boxes, averaging out every 3-seconds, which exceeded all expectations. 

Mont Clair products were out of stock within 3 weeks after launch. Today, we have renewed the perception that Mont Clair, is a wine made for all those fun, relaxing moments that we experience. Direct advertisement created by Publicis, Thailand for Mont Clair, within the category: Alcoholic Drinks.

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Yell Advertising, Thailand for The 1 Card, within the category: Finance.

Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use. This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind. Film advertisement created by Wolf Bangkok, Thailand for GrabPay Wallet, within the category: Finance.

Digital advertisement created by CJ WORX, Thailand for Axe, within the category: Health.

Thailand has the world’s 2nd highest rate of bullying, but nobody talks about it. Kleenex tissue stands for soothing care through the toughest times and decided to tell the untold story of Rika Ishige, Thailand’s #1 fighter whose fire to fight is fueled by her traumas as a bully victim. “Tiny Doll” is a short film that chronicles Rika’s life story as she takes the audience through the early days as a small and delicate girl to finding the strength to become an MMA champion. It received 5.8 million views in under 3 weeks and made international headlines, sparking conversations about Thailand’s bullying epidemic and subverting stereotypes of what tiny, gentle women are capable of. #GentleNotWeak Film advertisement created by JWT, Thailand for Kleenex, within the category: House, Garden.

In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand. The brand focus is to reflect our understanding of what kind of innovation can empower people’s living the most in townhomes. Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provided in every townhome, But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house but nobody really wants to see the thieves in their house commercial. Therefore, Wolf Bkk chose to create this hilarious film. Have you ever wondered "What do our dogs secretly do at home when we are away?". We would like to present the functions of the CCTV camera through the cuteness of the Jack Russell Terrier. We want the story to be endearing by using footage of the dog playing with things around the house to portray their naughtiness and cuteness that draws people to keep watching the film until the end, then reveal how technologies are the solution that give AP residents the sense of security and make them feel at ease, which is consistent with AP Thailand’s corporate belief of “Empower Living.” Film advertisement created by Wolf Bangkok, Thailand for AP Townhome, within the categories: Electronics, Technology, House, Garden.

Direct advertisement created by CJ WORX, Thailand for PTT, within the category: Industrial, Agriculture.

Film advertisement created by mInteraction, Thailand for Tesco Lotus, within the category: Retail Services.

Film advertisement created by Grey, Thailand for Bar-B-Q Plaza, within the category: Food.

Ambient advertisement created by CJ WORX, Thailand for AP, within the category: Professional Services.

TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn't have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee". It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.


 Film advertisement created by Leo Burnett, Thailand for TMB, within the category: Finance.

To promote Honda Sensing, an exclusive intelligent suite of safety and driver-assistive technologies, Honda presents “Sense the Future” – the story of “Tan” who can see 1.789 seconds into the future. When Tan, first, found his superpower, he felt that it was more like a curse than a God-given-power – seeing only 1.789 seconds ahead was too short to change anything. This future vision only forced him to face the second moment of everything, and it would have remained as the unwanted curse if he had not met “Jean”, the girl who changed the meaning of his power forever. Film advertisement created by CJ WORX, Thailand for Honda, within the category: Automotive.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Film advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Born to captivate, Betta Splendens known as the Siamese fighting fish is one of Thailand’s iconic species. As colorful as its rainbow-hued fins, this Siamese fighting fish has a history just as vibrant. Affectionately coined as the ‘Jewel of the Orient’, the betta species is appreciated for their gorgeous appearance displayed particularly when their fighting instinct comes to life. The only place that reminds the world of the betta’s beauty is the Siamese Fighting Fish Gallery situated on the Bangkachao Peninsula in Thailand. A learning center for the general public, this Gallery plays an important role in conserving the knowledge and legacy of the fighting fish species today. However, the Gallery is facing a decreasing interest among the local young audience, resulting in the lack of funds for continuous conservation of the fighting fish species. THE IDEA Optimum Betta, a fighting fish food brand joined hands with Shutterstock Thailand, a global marketplace for inspirational pictures and VDOs to produce the campaign “ART OF THE SIAMESE FIGHTING FISH,” that brings to life the art patterns from the movement and brilliant colors of the fighting fish species. We use visualization techniques including “Motion Analysis”, “Pigment Extraction” and “Digital Trail Sculpture.” These techniques allow long exposure to beautifully capture the dynamic movements of the fish to produce aesthetic art patterns, graphic elements and motion VDO clip. As a collaborative initiative with Shutterstock, these art patterns and motion VDO clip will be available for download on Shutterstock, each image and VDO clip detailing the story of the starred fighting fish breed. The generated image and clip VDO merchandising income will be contributed to fund the Siamese Fighting Fish Gallery for continuous conservation of the fighting fish species.

Digital advertisement created by Ensemble, Thailand for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Hakuhodo, Thailand for SC Asset, within the category: Industrial, Agriculture.