Thailand

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Film advertisement created by Mixmax Creative, Thailand for De Leaf Thanaka, within the category: Beauty.

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Film advertisement created by Mixmax Creative, Thailand for De Leaf Thanaka, within the category: Beauty.

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Ambient advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

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Film advertisement created by BBDO, Thailand for Homepro, within the category: House, Garden.

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Film advertisement created by BBDO, Thailand for The Mirror Foundation, within the category: Public Interest, NGO.

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Every year, hundreds of children are lost in Bangkok and can't find their way home - this is Aum's story. Film advertisement created by Across the Pond, Thailand for Google, within the category: Electronics, Technology.

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#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation. Digital advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

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Film advertisement created by Dentsu, Thailand for Morinaga, within the category: Confectionery, Snacks.

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Learning the Thai Alphabets is the first step of Thai education. Through the power of photography, Canon believes there is a way we can create a more inspiring learning experience for Thai students by modifying the original format of the current Thai alphabet textbooks. We launched the “Canon Life Redefine: Thai Alphabet” campaign as a photo contest that turns an online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet based on photographs. 6,253 photographers participated in the campaign and the total of 8,653 photographs were sent in. At the end of the campaign, we were able to produce a whole new set of learning tools for over 400 schools all across Thailand. The campaign’s meaningful objective made millions of impressions through shares on social media channels. Most importantly, this campaign successfully redefined Thai education’s most crucial learning tool through the power of photography. Experiential advertisement created by Rabbit's Tale, Thailand for Canon, within the category: Electronics, Technology.

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LYSE is a premium sachet skincare brand, specially made to treat and keep skin moisture at night for those who often have late night or sleep deprivation which is usually main cause of facial skin problems such as acne, wrinkle, dark circles, skin puffiness or dryer skin. Main target is students, freelancers, and first jobbers who are living life under motto “ WORK HARD, PLAY HARDER”. The campaign’s story is told by “The midnight house ”, series of short advertisements that tell stories of what happened in a gang of friends in the late night both good and bad. However, with Lyse night skincare, you always look perfect the next morning. Film advertisement created by Workkit, Thailand for Lyse Skincare, within the category: Beauty.

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Experiential advertisement created by Leo Burnett, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

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Film advertisement created by TBWA, Thailand for McDonald's, within the category: Food.

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Digital advertisement created by BBDO, Thailand for GIVEasia, within the category: Public Interest, NGO.

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Digital advertisement created by McCann, Thailand for KBank, within the category: Finance.

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A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

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In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand. The brand focus is to reflect our understanding of what kind of innovation can empower people’s living the most in townhomes. Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provided in every townhome, But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house but nobody really wants to see the thieves in their house commercial. Therefore, Wolf Bkk chose to create this hilarious film. Have you ever wondered "What do our dogs secretly do at home when we are away?". We would like to present the functions of the CCTV camera through the cuteness of the Jack Russell Terrier. We want the story to be endearing by using footage of the dog playing with things around the house to portray their naughtiness and cuteness that draws people to keep watching the film until the end, then reveal how technologies are the solution that give AP residents the sense of security and make them feel at ease, which is consistent with AP Thailand’s corporate belief of “Empower Living.” Film advertisement created by Wolf Bangkok, Thailand for AP Townhome, within the categories: Electronics, Technology, House, Garden.

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Samsung IT encourages everyone to break through their own fears and execute what they think it’s beyond their capabilities. With the collaboration with the producer of ‘Home sweet home’, a Thai online game that creates phenomenon in an international platform, tells the concept of creating game that is not only step over the fear from social perspectives, but also using fear to represents Thai culture & belief internationally. Film advertisement created by mInteraction, Thailand for Samsung, within the category: Electronics, Technology.

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Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

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GREYnJ United and Tecnogas Thailand teamed up with HubHoHin Production pick up one of the relationship stories to create a moving short film that could make the brand stand out for its superb quality, re-establishing the brand in consumers’ minds. With Tong Banjong behind the camera, the film was shot in Italy, the origin country of Tecnogas. It tells a story about a couple at a point in their relationship when they start questioning their future together. The script ingeniously fuses love and food, the two elements that everyone can easily relate to. Film advertisement created by Grey, Thailand for Tecnogas, within the category: Electronics, Technology.

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