Ambient advertisement created by CJ WORX, Thailand for AP, within the category: Professional Services.

LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.

Night Night, herbal drink that helps people fall asleep. They want to make their debut campaign for its first product launch. But with the difficulty of noticing the instant and obvious effects of "helps you fall asleep" in first trial, so instead of just advertising it, to demonstrate our product we created a brand-new practical solution that helps people get to sleep and experience our "fall asleep" benefit by themselves. By combining ASMR technology with all-time Thais favorite movies, "Mae Nak," - and "Bad Genius," we remade it into the weirdest version - "Watch to sleep version." Each movie's iconic scenes are re-shot and imitated both visual and sound, but with a twist of using ASMR technology in every process of making to create movies that actually help people get to sleep. For visuals, we make every scene of the film a repetitive loop throughout the movie. For sound, it helps relax the brain. Film advertisement created by Choojai & Friends, Thailand for Night Night, within the category: Non-Alcoholic Drinks.

Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use. This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind. Film advertisement created by Wolf Bangkok, Thailand for GrabPay Wallet, within the category: Finance.

The campaign features 3 inspirational Thais who share the brand’s optimism when it comes to the power of a smile: Auntie Jeab – a cancer survivor and Long Board SEA Games Participant; Yew – a Nurse with disabilities and an influential blogger; and Bally – an LGBT Teacher and Cyber Bullying Activist. Film advertisement created by Ogilvy, Thailand for Colgate, within the categories: Beauty, Health.

Direct advertisement created by CJ WORX, Thailand for PTT, within the category: Industrial, Agriculture.

Film advertisement created by Dentsu, Thailand for Honda, within the category: Automotive.

Digital advertisement created by Ensemble, Thailand for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Grey, Thailand for Pantene, within the category: Beauty.

Digital advertisement created by mInteraction, Thailand for Rangsit University, within the category: Education.

Welcome back the sight- Facebook application that builds connection between glasses donors and receivers. The first time of being giver and receiver in return. Outdoor advertisement created by JWT, Thailand for Top Charoen Optical, within the category: Health.

We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance. Film advertisement created by Rabbit's Tale, Thailand for Syn Mun Kong, within the category: Finance.

DOPA is an organization established with strong purpose to ensure good living condition for Thai people. Yet, majority of Thai people often forget that this organization exists leading to working difficulty for many officers in many areas. To ensure that Thai citizen understand who we are and what we are doing, we decided to tell our stories in an engaging way with 8 minutes short fiction film. Content advertisement created by Workkit, Thailand for Department of Provincial Administration Thailand, within the category: Public Interest, NGO.

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

Five Star Chicken, a legendary quick serve restaurant chain in Thailand, would like to create relevancy of brand and today’s digital target customer. Their products including Grilled chicken, Fried Chicken, Rice Menu and Chicken snacks such as chicken nuggets, chicken pop, deep fried chicken roll and smoked chicken breast, are cooked fresh everyday to serve every customer anywhere, anytime. Following the brand essence, to create Five Star moment for everyone in the family. The coronavirus pandemic has changed our relationship with a quick service restaurant. Every day, thousands of customers make thousands of decisions that will impact their life. Therefore, they’re looking for an easier choice for meals during difficult and stressful times. Five Star Chicken have a quality food in a form of chicken snacks to serve for customers every day at any time. That’s one of the biggest advantages they could offer. In 2021, Five Star Chicken Launch “Chicken snacks for your busy life” campaign in which they have launched 6 versions of online film to personalize customer. It communicates all ages and genders. The message is “No matter who or your career or your interests are, Five Star Snacks are ready to fulfill the busy day with a meaningful meal.” The 6 version of online films are a same story but different narrator’s voice over. Each version communicates with a different target customer. Below are the 6 version of “Chicken snacks for your busy life” film 1. “ORIGINAL” Version, for mass target 2. “LOVE COACH” Version, for people with problematic relationship 3. “SLANG POP CULTURE” Version, for trendy people 4. “FOOTBALL ANNOUNCER” Version, for football lover 5. “MEME” Version, for a fun and easy moment 6. “RAP” Version, for people who communicates in rhyme The Online film 6 version launched via Five Star owned channel and Influencer Facebook pages to create relevancy and engagement. Film advertisement created by Rabbit Digital Group / Rabbit’s Tale, Thailand for Five Star Chicken, within the category: Food.

Film advertisement created by Hakuhodo, Thailand for SC Asset, within the category: Industrial, Agriculture.

Film advertisement created by Draftfcb, Thailand for Nivea, within the category: Health.

A car battery is a product that no one knows the difference. But Boliden, we are different. So we would like to recommend the reasons that our battery is of superior quality than other brands through an unexpected method of product demonstration, by the expert in the electricity industry. Just remember that “Whatever Happened...Search Boliden”. Film advertisement created by CJ WORX, Thailand for Boliden Batteries, within the categories: Automotive, Electronics, Technology.

Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car. This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car. Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with. Content advertisement created by CJ WORX, Thailand for Ambi Pur, within the category: House, Garden.