Digital advertisement created by Grey, Poland for Samsung, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Poland for Mini, within the category: Automotive.

Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet. Ambient advertisement created by Y&R, Poland for Mila, within the category: Retail Services.

“2050 Poland for generations” is a 130 pages report about possible scenarios for Poland in the next 30 years. WWF and Boston Consulting Group analyzed economic, social and environmental consequences of “business as usual” vs what can be achieved if politics follow their tips. Ecopatriots is a visualization of this data. This animation is a collaboration of Poland’s top illustrators and a world known directors duo Kijek / Adamski. Film advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

Direct advertisement created by Grey, Poland for Rak’n’Roll, within the category: Public Interest, NGO.

Audio advertisement created by Saatchi & Saatchi, Poland for Vice Magazine, within the category: Media.

For Zywiec, the main sponsor of Poland's 'Male Music' festival, we created a unique online application. It let users create their own custom lyrics for the hit track 'Electrical', sang by some of the most famous polish rock artists. Every version of the song was sung and the campaign spread virally, reaching half a million users with 150 000 videos created. Digital advertisement created by Gong, Poland for Zywiec, within the category: Recreation, Leisure.

Ambient advertisement created by Interactive Solutions, Poland for Casa Mariol, within the category: Alcoholic Drinks.

Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade. Experiential advertisement created by McCann, Poland for MasterCard, within the category: Finance.

Director: Jan Macierewicz


Ambient advertisement created by Saatchi & Saatchi, Poland for Head & Shoulders, within the category: Health.

Every Friday night in Poland, thousands of students return home from University bearing an unpleasant gift for their mothers: bags of dirty laundry. To address this problem, we developed a new product: a series of self-washing t-shirts with tearful Moms. The print on each t-shirt contained Tide washing powder. By simply tossing the t-shirt into the washer, the mom's tears of despair disappeared and cleaned the load. This lesson taught students that washing their own clothing is easy with Tide. The T-shirts were distributed among the mothers whose kids were about to leave for the studies away from home. Direct advertisement created by Leo Burnett, Poland for Tide, within the category: House, Garden.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Women in Poland are hearing the word NO too often. In contrary, the YES brand wants them to hear YES more often. In their latest campaign I am a Woman featuring Aleksandra Żebrowska and Katarzyna Zillmann, among others, says YES and gives a tribute to all the women, their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, control of the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Yes, within the category: Public Interest, NGO.

The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.

Film advertisement created by Visual Crafters, Poland for Eobuwie, within the category: Fashion.

Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes - everyone needs it, to stay in shape regardless of the unfavorable conditions. Ambient advertisement created by Tailor Made PR, Poland for Lech Free, within the category: Non-Alcoholic Drinks.