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All in for Finland
Finland's Slot Machine Association RAY, established in 1938, is a casino and slot-machine monopoly in Finland. All profits (over 420M in 2016) from RAY games go to the well-being of Finns; to the elderly, disabled, homeless, health organizations, veterans of war and so on. Humbled by the country's political history for one, Finns still today struggle to see the beauty in many of their truly extraordinary ways. One of these being the unique casino-gaming system. To open up the nations eyes once again to this particularity, we tapped on a common Finnish personality trait; 'It takes a foreigner to admire (or challenge) a Finnish peculiarity for a Finn to be truly proud of it'. This is an introduction to a series of films comparing two Casino-system ('gambling') extremities; that of Finland's and United States'. Digital advertisement created by Avaus, Finland for RAY, within the category: Gaming.