The Dancing Choices

Synopsis: Amorim Flooring challenged us to create a compelling film for his new green product. The result is here and it will make you dance. Challenge: Wise is the new sustainable product of Amorim Flooring, one of the most recognizable cork brands of the world. Our challenge was to announce the groundbreaking nature of this product – with a negative footprint and non PVC - through a powerful story. We came up with the concept of a pavement as a stage. A stage where you can be whatever you want and make your own choices. To highlight the features of it, BY counted with António Casalinho, a renowned Portuguese ballet dancer. Through his organic moves, we are led on a journey of dedication and choices in a continuous parallelism between the features of pavement and the art of dancing. This was a singular way to communicate a unique product on the market, combining elegance, art and sustainability in just one film. Film advertisement created by By Interactive Brands Agency, Portugal for Wise, within the category: House, Garden.