The Hold

Uncontrollable shaking: it’s the most commonly recognized symptom of Parkinson’s. But not so recognized is how many young people are affected by the disease, a sobering and little known fact highlighted in an emotive new campaign for Parkinson’s NSW. Developed by J Walter Thompson Sydney and launched to coincide with World Parkinson’s Day, the powerful film ‘The Hold’ was directed by industry legend, David Denneen through Filmgraphics. It features an elderly man and his daughter holding hands, to subdue the father’s shaking. Or though it seems. It is then revealed that it is in fact the young woman whose hands are shaking, and she is the one who is living with Parkinson’s. Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.