Facebook Page Link: http://www.facebook.com/plantlifebalance Facebook App Link: http://apps.facebook.com/plantlifebalance Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We’re all familiar with the idea of improving our Work/Life balance. Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise. The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia. This first part of the five-year campaign, on behalf of the Nursery & Garden Industry Association, will see the distribution of 20,000 pot plants to office workers in capital cities across the country, calling for Australians to ‘Put A Plant On Your Desk’. Each plant will invite its new owner to join the ‘Put A Plant On Your Desk’ app, the most ambitious Facebook app in Australia to date. And those unlucky enough not to be given a plant on the day, can easily join in the fun. Over the next twelve weeks, the app users can give their plants a name, share pix, dress them up, take them out to lunch (yes!), win amazing prizes and find out lots of cool facts about their very own plant … and tips on how to look after it. And for those who don’t have already have a plant, a Plant Matcher will identify your ideal plant partner! Digital advertisement created by Ideaworks, Australia for Nursery & Garden Industry Association, within the category: Industrial, Agriculture.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

With more speed, more fibre upgrades and more regional support, nbn has worked hard to establish itself as Australia’s ever-evolving, digital backbone – and the internet has never looked more exciting. The new ‘Made For More’ campaign highlights these improvements by featuring a series of mind-bending scenarios drawn from everyday internet behaviours – streaming, gaming, telehealth, online business – and more. Film advertisement created by BWM isobar, Australia for nbn, within the category: Electronics, Technology.

Film advertisement created by DDB, Australia for Heart Foundation Australia, within the category: Public Interest, NGO.

Digital advertisement created by Host, Australia for Air New Zealand, within the category: Transport.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Film advertisement created by The Brand Agency, Australia for St John Ambulance, within the category: Health.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

Film advertisement created by Emotive, Australia for Cetaphil, within the category: Beauty.

Film advertisement created by BMF, Australia for Hyundai, within the category: Automotive.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

Priceline Pharmacy is building on the success of their 100% Woman brand platform with their new ‘Women in Sport’ execution created by Ogilvy Melbourne, which launches during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage this week. Featuring high profile female athletes from the AFL, Cricket and Netball, the message is clear: women and men’s athletes share the same passion and determination, and the new groundswell of support for women’s sport in Australia will ensure they share equal success Film advertisement created by Ogilvy, Australia for Priceline, within the category: Pharmaceutical.

Film advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Film advertisement created by The Reactor, Australia for PGA, within the category: Professional Services.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Film advertisement created by Infinity Squared, Australia for Kirin Beer, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Australia for Maxibon, within the category: Confectionery, Snacks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by JWT, Australia for Leggo's, within the category: Food.