Hungry Hungry Hamsters

The Situation

 Supremo - one of the largest producer of canned goods and food products in the country is struggling to reach its target audience, as young housewives simply don’t care for traditional advertising.

Our research shows, they are mostly attracted to soap operas and scrolling cute things on social media.
 Brand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for whole family”. 
The Solution 

Soap operas + cute videos = the Hungry Hungry Hamsters!

We launched online show series about the lovely family obsessed with food:

The Father - who loves politics and eating.
The Mother - who’s working at a food store and tastes everything around.
The Son - who’s struggling with insomnia and eats day and night.
The Daughter - who’s constantly working out and eats to stay fit.

For this, we created an entire miniature town that consisted of 1350 tiny details and made sure whatever happened in real life, happened in the show as well. With one short episode per week posted on Supremo’s Facebook page, we quickly built up a hardcore fan-base. Storyline and cliffhangers of each episode left viewers intrigued and encouraged them to engage with specially crafted Facebook content. 
Results:

 86% of Target Audience reached
, 2 657 671 Total Video Views, 
141% Increased Sales
 Content advertisement created by Leavingstone, Georgia for Supremo, within the category: Food.