For 48 hours IKEA Bulgaria was only rrrRRrr-ing in every Facebook post and comment. Was it strange? Sure. But also on purpose. Digital advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today? Experiential advertisement created by the Smarts, Bulgaria for For Our Children Foundation, within the category: Public Interest, NGO.

A short film for those who chase the "movement" as their philosophy in life. The search for new horizons and metaphysical worlds. Filmed in Bulgaria and America, the film presents the new Stinky Socks collection.

Film advertisement created by the Smarts, Bulgaria for Night of the Theatres, within the category: Recreation, Leisure.

Hitchhikers are usually seen along the main roads where most cars are. Audi is not most cars. Film advertisement created by Saatchi&Saatchi, Bulgaria for Audi, within the category: Automotive.

As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans. But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else. Experiential advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram. Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Ambient advertisement created by proof., Bulgaria for Beefeater, within the category: Alcoholic Drinks.

Film advertisement created by MullenLowe Group, Bulgaria for Velingrad, within the category: Non-Alcoholic Drinks.

Film advertisement created by Garlic, Bulgaria for National Lottery, within the category: Gambling.

Phone Fraud remains a big issue in Bulgaria, despite the many successful measures undertaken by the Police. Every fourth person knows someone, who has been а victim to attempted scam. For the last three years, they have been 3044 cases of phone fraud. Elderly people, being the most impressionable part in our society, make the highest number of victims. They are easily convinced into parting with all of their savings following a series of phone calls. The scenario is always different which makes it even harder to prevent. The current urgent situation caused by Covid-19 is a prerequisite for a rise in phone scams. This is the reason why we have launched the A1 Guard - a free app designed to help people protect their parents and children by filtering the calls and thus preventing criminals from reaching them. We truly hope that this campaign will make our home a better and safer place to live in. Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Electronics, Technology.

Film advertisement created by the Smarts, Bulgaria for Rice Up, within the category: Food.

A1 Wallet. You go out with just a phone. You get back with a story. The most memorable moments are not planned. A1 Wallet gives you the freedom to live them at the fullest and even have a plan for the unplanned. Now you can afford to go out with just a phone, experience interesting things, meet new people, do stuff, go places and come back home with a whole new story. Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Finance.

Digital advertisement created by Havas, Bulgaria for Volkswagen, within the category: Automotive.

In April 2015, Cartoon Network invited people in Sofia to laugh with them, promoting the new episodes of "The Amazing World of Gumball" as well as the Month of Laughter on CN. An interactive city light was placed in center of the city, equipped with two motions sensors, that activated voice commands. One attracted all passersby to installation and the other prompted them to high five "Gumball" so to hear a joke. More than 200,000 people engaged with the ad and 4200+ interacted with the installation so to just have a laugh. Outdoor advertisement created by Gobox, Bulgaria for Cartoon Network, within the category: Media.

Women are often verbally abused by men when referring to their driving skills and they are usually considered to be worse drivers by default. While driving, most women are a subject to systematic psychological harassment by their spouses, fathers, brothers, etc., sitting next to them in the car. As a result, many women tend to give up driving at all. We are revealing the face of aggression taking place in the car by showing how men’s innocent navigation might easily become bullying. As part of the campaign "Audi Supports Women Drivers", the spot invites women to sign up for an advanced master class that will improve their driving skills, build their confidence on the road and bring back the trust in their own capabilities. Audio advertisement created by NRG brands, Bulgaria for Audi, within the category: Automotive.

Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law. Film advertisement created by the Smarts, Bulgaria for Smoke Free Life, within the category: Public Interest, NGO.

Music competition - LED bulbs vs. traditional bulbs Film advertisement created by NRG brands, Bulgaria for V-TAC, within the category: House, Garden.

Mall Plovdiv is trying to provoke its visitors with surprising promotions. We put a red phone at one of the corridors of the mall and our host dialed its number from time to time. Those who dared to pick it up were surprised by an offer - you have 15 minutes to choose something from the mall shops for 50 leva and we shall pay for it. The promotion created a real fuss and people started to wait for the phone to ring. But nobody knew when this will happen... Ambient advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.