Film advertisement created by Publicis, Bulgaria for A1 Bulgaria, within the category: Media.

In April 2015, Cartoon Network invited people in Sofia to laugh with them, promoting the new episodes of "The Amazing World of Gumball" as well as the Month of Laughter on CN. An interactive city light was placed in center of the city, equipped with two motions sensors, that activated voice commands. One attracted all passersby to installation and the other prompted them to high five "Gumball" so to hear a joke. More than 200,000 people engaged with the ad and 4200+ interacted with the installation so to just have a laugh. Outdoor advertisement created by Gobox, Bulgaria for Cartoon Network, within the category: Media.

A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time... We installed a door that counts the people who open it. And if you want to win - you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue... Experiential advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Film advertisement created by Noble Graphics, Bulgaria for Tuborg, within the category: Alcoholic Drinks.

WWF creates a fashion collection with a purpose: to save a national park in Europe. WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*. The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery. Discover the entire collection and more information about the project at www.savepirin.com. *Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities. Integrated advertisement created by Noble Graphics Creative Studio, Bulgaria for WWF, within the category: Public Interest, NGO.

15 cities, 50 stages, 150 plays. In one night only... That is what Theatres Night is all about. We inviited two famous Bulgarian theatre actors - Julian Vergov and Luiza Grigorova to take part in our commercial and show exactly what this theatre marathon looks like. Film advertisement created by the Smarts, Bulgaria for Theatres Night, within the category: Recreation, Leisure.

Film advertisement created by MullenLowe Group, Bulgaria for Velingrad, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by proof., Bulgaria for Skaptoburger, within the category: Food.

The classic show “Ben 10” was premiering with renewed series in Bulgaria in October 2016 and we had to attract new fans (6-15) to the unique action character through a direct approach. So we created a very special one-to-one stunt in a shopping center, where kids could decide if they wanted to become more than heroes, just as Ben. They were surprised by a randomly ringing branded phone and when they picked it up, they received real-time instructions from the Bulgarian Ben, who wanted them to help him. But there was a small hook – kids had to choose only one of two doors at the end of the mall. First door was labelled “Become a hero, win a prize for yourself”, while the second stated “Become a unique hero, donate a prize to children in need”. Results: around 50 kids picked up the phone for 1 day and 40 of them chose to the donate prizes, which were given to SOS Children’s Villages in Sofia, Bulgaria. The viral video was viewed more than 300,000 times from the target, involving them to the unique show and brand’s premise “It’s Hero Time!”. Ambient advertisement created by Gobox, Bulgaria for Cartoon Network, within the category: Media.

Film advertisement created by Garlic, Bulgaria for Super Loto+, within the category: Gambling.

For Kaufland’s presence at Innovation Explorer, one of Bulgaria’s most significant technological events, we created an EEG-based installation that measured brain activity. We then partnered with a psychologist and developed software that generated personalized profiles based on the measured emotional state and levels of concentration and tranquility of each person that took the test. After the experiment, each participant learnt which food best matched the current state of his or her mind, and was then able to sample that food. Experiential advertisement created by 121 Agency, Bulgaria for Kaufland, within the category: Retail Services.

As part of Finlandia Vodka’s 1000 years of less ordinary wisdom campaign Next-DC created a pop-up exhibition that finds inspiration from an unlikely source. Bulgarian proverbs have already synthesized hundreds of years of wisdom into quaint phrases. But to give them new less ordinary forms, relevant for contemporary audiences, Next-DC and curatorial team Studio Komplekt enlisted the help of Finnish creatives. Six proverbs such as “Not every tree can a whistle make” and “If you pretend to be a sheep, the wolf shall eat you” were reimagined by artists Antti Kalevi, Iina Vuorivirta, Kirsi Enkovaara, Eero Lampinen, Saana ja Olli and Marjukka Takala. The resulting works vary in form and character but are united by the exposition design — six contemporary cabinets of curiosity constructed by Bulgarian stage artist Eva Ventova. Throughout the Renaissance such wooden cupboards known as cabinets of curiosity were filled with encyclopedic collections of extraordinary objects from the natural world. In this case they displayed the artistic interpretations of Bulgarian proverbs. The exhibition took place in an abandoned space in the centre of Sofia and was opened for a week. Visitors could guess which was the wisdom behind every cabinet or could reveal it on an interactive microsite. Five more wisdoms could also be experienced as less ordinary cocktails with Finlandia Vodka. More about the project: http://www.lessordinary.bg/en Experiential advertisement created by NEXT-DC, Bulgaria for Finlandia Vodka, within the category: Alcoholic Drinks.

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi! Ambient advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans. But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else. Experiential advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law. Film advertisement created by the Smarts, Bulgaria for Smoke Free Life, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Janet 45, within the category: Public Interest, NGO.

To encourage citizens to participate in Earth Hour 2013, the Municipality of Sofia and WWF invited the skeptical Bulgarians to be part of the global movement by turning off not just their lights, but their names! Most Bulgarian names end with the suffix “OV”, which sounds like OFF. “In the Name of Change” we invited people to change their profile names on facebook, turning the Bulgarian “-ov” into the English “-OFF”. We switched off the names of the city’s biggest streets on location, directing people to special Foursquare locations to check in to pledge their support. Sofia was OFF, changing its Cyrillic F letter into the English one. By changing one letter, a global matter turned into a very local and personal one. Digital advertisement created by Ogilvy, Bulgaria for Earth Hour, within the category: Public Interest, NGO.