WWF creates a fashion collection with a purpose: to save a national park in Europe. WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*. The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery. Discover the entire collection and more information about the project at www.savepirin.com. *Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities. Integrated advertisement created by Noble Graphics Creative Studio, Bulgaria for WWF, within the category: Public Interest, NGO.

“Lyutenitsa" is a traditional homemade Bulgarian appetizer paste. That is why all lyuteniza brands are trying to communicate their products as "just LIKE the one granny makes”. But Philicon's lyutenitsa changed the game - we became the first brand produced by grannies. We changed Philicon's HR policies - inviting real home-made lyutenitsa experts to work in Philicon’s factory. As a result of our recruitment campaign 20% of the new employees were in retirement age. So we could communicate the USP we created: Philicon is the first lyutenitsa really made by granny HERSELF.

Film advertisement created by Noble Graphics, Bulgaria for Tuborg, within the category: Alcoholic Drinks.

A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time... We installed a door that counts the people who open it. And if you want to win - you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue... Experiential advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Film advertisement created by the Smarts, Bulgaria for Rice Up, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

A short film for those who chase the "movement" as their philosophy in life. The search for new horizons and metaphysical worlds. Filmed in Bulgaria and America, the film presents the new Stinky Socks collection.

During the great white snow of 2012, many drivers in Bulgaria had difficulties with their cars. Most of them were stuck. In these conditions only the quattro® system by Audi can make it easily through the thick snow. Fortunately, the Audi quattro® Action Team was there to help the unlucky drivers by getting them out of the snow. Ambient advertisement created by Noble Graphics Creative Studio, Bulgaria for Audi, within the category: Automotive.

Explore the woman’s world when she’s alone.

For Kaufland’s presence at Innovation Explorer, one of Bulgaria’s most significant technological events, we created an EEG-based installation that measured brain activity. We then partnered with a psychologist and developed software that generated personalized profiles based on the measured emotional state and levels of concentration and tranquility of each person that took the test. After the experiment, each participant learnt which food best matched the current state of his or her mind, and was then able to sample that food. Experiential advertisement created by 121 Agency, Bulgaria for Kaufland, within the category: Retail Services.

Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law. Film advertisement created by the Smarts, Bulgaria for Smoke Free Life, within the category: Public Interest, NGO.

Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Bulgaria for A1 Bulgaria, within the category: Media.

It is good to have no time. This means you have enough people and activities to make it full. With its digital services, A1 helps you save time and use it the way you want. Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Finance.

As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans. But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else. Experiential advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

You live in your phone. Why do you pay bills on the counter then? Download the mobile application and pay all your bills fast and easy. Film advertisement created by the Smarts, Bulgaria for Unicredit, within the category: Finance.

This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

Women are often verbally abused by men when referring to their driving skills and they are usually considered to be worse drivers by default. While driving, most women are a subject to systematic psychological harassment by their spouses, fathers, brothers, etc., sitting next to them in the car. As a result, many women tend to give up driving at all. We are revealing the face of aggression taking place in the car by showing how men’s innocent navigation might easily become bullying. As part of the campaign "Audi Supports Women Drivers", the spot invites women to sign up for an advanced master class that will improve their driving skills, build their confidence on the road and bring back the trust in their own capabilities. Audio advertisement created by NRG brands, Bulgaria for Audi, within the category: Automotive.