Women are often verbally abused by men when referring to their driving skills and they are usually considered to be worse drivers by default. While driving, most women are a subject to systematic psychological harassment by their spouses, fathers, brothers, etc., sitting next to them in the car. As a result, many women tend to give up driving at all. We are revealing the face of aggression taking place in the car by showing how men’s innocent navigation might easily become bullying. As part of the campaign "Audi Supports Women Drivers", the spot invites women to sign up for an advanced master class that will improve their driving skills, build their confidence on the road and bring back the trust in their own capabilities. Audio advertisement created by NRG brands, Bulgaria for Audi, within the category: Automotive.

WWF creates a fashion collection with a purpose: to save a national park in Europe. WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*. The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery. Discover the entire collection and more information about the project at www.savepirin.com. *Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities. Integrated advertisement created by Noble Graphics Creative Studio, Bulgaria for WWF, within the category: Public Interest, NGO.

Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

Kapana (The Trap) Fest is a cool event in Plovdiv, Bulgaria. But it’s happening far away from the mall. We had to do something to steal some attention and people. That’s why we created an almost real ATM. The moment you try to use it you receive a sudden offer from Mall Plovdiv. Direct advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today? Experiential advertisement created by the Smarts, Bulgaria for For Our Children Foundation, within the category: Public Interest, NGO.

Every fourth woman in Bulgaria is a victim of domestic violence. Fear and shame keep many of them from sharing their problems with a friend or seeking professional help. This is why hundreds of women turn to Google for help every day. Using Google tools we found that they search for terms like “is physical violence normal in a relationship”, “my boyfriend is abusive”, “can he insult me and love me at the same time?”. As we all know Google can be a misleading therapist. Organic search results are often ranked by how attractive the result is - not by how helpful it can be. We had to change that. As a brand which has supported women for decades, Avon stepped in to help those in need. This is why on the International Day for the Elimination of Violence we launched a campaign. We created hundreds of Google Search Ads for all the phrases women search for in regard to domestic violence. Digital advertisement created by proof., Bulgaria for Avon, within the category: Beauty.

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner. For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event. Experiential advertisement created by The Kontakt, Bulgaria for Renault, within the category: Automotive.

Film advertisement created by Garlic, Bulgaria for National Lottery, within the category: Gambling.

Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

15 cities, 50 stages, 150 plays. In one night only... That is what Theatres Night is all about. We inviited two famous Bulgarian theatre actors - Julian Vergov and Luiza Grigorova to take part in our commercial and show exactly what this theatre marathon looks like. Film advertisement created by the Smarts, Bulgaria for Theatres Night, within the category: Recreation, Leisure.

Skapto is a small burger chain in Sofia, Bulgaria, which has been known for its mood-setting restaurants. so as eating on the couch at home suddenly became the mainstream way of munching, Skapto needed to stay relevant and compete with all the other food delivery options available. insight During lockdown, everything from work to snacking became all about comfort. Grandma’s blanket level of comfort. idea to make the brand the mood-setter on the couch that it was before we partnered with our comf-developers at Goloka Wear to produce a new kind of utility apparel - comfywear. execution using the communication strategy that mirrored real clothing lines we introduced the moodie.hoodie. its front-facing silicon-plated hood means that the aroma and taste of warm fries is always just a t-rex hand away while you’re watching Netflix. because we never want to see a fry-less moodie.hoodie, we made it so that all owners of the merch have an endless lifetime supply of free fries from Skapto. results our comfywear line sold out in about the time it takes to binge Queen’s Gambit. Direct advertisement created by proof., Bulgaria for Skapto, within the category: Food.

Ambient advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Digital advertisement created by proof., Bulgaria for Skaptoburger, within the category: Food.

Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram. Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

The COVID-19 pandemic hugely affected the cultural life in Bulgaria. When open galleries, cinemas, and theatres can accept only a limited number of visitors. Because of the social distancing, quite a lot of seats remain empty. Master of Art Film Festival is a unique cultural event and the only in Eastern Europe international film festival for Documentaries on Art. On its 6th edition campaign posters, we placed artworks by famous artists, such as Leonardo da Vinci, Velázquez, Botticelli, Modigliani on the empty seats. With that, we showed that despite all dramatic events art could always be near us. In turbulent times art gives another perspective spreading optimism and a sense of belonging. May the art be with you! Integrated advertisement created by Direct Media KRES, Bulgaria for Master of Art Film Festival, within the categories: Movies, Recreation, Leisure.

Film advertisement created by the Smarts, Bulgaria for Rice Up, within the category: Food.

As part of Finlandia Vodka’s 1000 years of less ordinary wisdom campaign Next-DC created a pop-up exhibition that finds inspiration from an unlikely source. Bulgarian proverbs have already synthesized hundreds of years of wisdom into quaint phrases. But to give them new less ordinary forms, relevant for contemporary audiences, Next-DC and curatorial team Studio Komplekt enlisted the help of Finnish creatives. Six proverbs such as “Not every tree can a whistle make” and “If you pretend to be a sheep, the wolf shall eat you” were reimagined by artists Antti Kalevi, Iina Vuorivirta, Kirsi Enkovaara, Eero Lampinen, Saana ja Olli and Marjukka Takala. The resulting works vary in form and character but are united by the exposition design — six contemporary cabinets of curiosity constructed by Bulgarian stage artist Eva Ventova. Throughout the Renaissance such wooden cupboards known as cabinets of curiosity were filled with encyclopedic collections of extraordinary objects from the natural world. In this case they displayed the artistic interpretations of Bulgarian proverbs. The exhibition took place in an abandoned space in the centre of Sofia and was opened for a week. Visitors could guess which was the wisdom behind every cabinet or could reveal it on an interactive microsite. Five more wisdoms could also be experienced as less ordinary cocktails with Finlandia Vodka. More about the project: http://www.lessordinary.bg/en Experiential advertisement created by NEXT-DC, Bulgaria for Finlandia Vodka, within the category: Alcoholic Drinks.