As part of Finlandia Vodka’s 1000 years of less ordinary wisdom campaign Next-DC created a pop-up exhibition that finds inspiration from an unlikely source. Bulgarian proverbs have already synthesized hundreds of years of wisdom into quaint phrases. But to give them new less ordinary forms, relevant for contemporary audiences, Next-DC and curatorial team Studio Komplekt enlisted the help of Finnish creatives. Six proverbs such as “Not every tree can a whistle make” and “If you pretend to be a sheep, the wolf shall eat you” were reimagined by artists Antti Kalevi, Iina Vuorivirta, Kirsi Enkovaara, Eero Lampinen, Saana ja Olli and Marjukka Takala. The resulting works vary in form and character but are united by the exposition design — six contemporary cabinets of curiosity constructed by Bulgarian stage artist Eva Ventova. Throughout the Renaissance such wooden cupboards known as cabinets of curiosity were filled with encyclopedic collections of extraordinary objects from the natural world. In this case they displayed the artistic interpretations of Bulgarian proverbs. The exhibition took place in an abandoned space in the centre of Sofia and was opened for a week. Visitors could guess which was the wisdom behind every cabinet or could reveal it on an interactive microsite. Five more wisdoms could also be experienced as less ordinary cocktails with Finlandia Vodka. More about the project: http://www.lessordinary.bg/en Experiential advertisement created by NEXT-DC, Bulgaria for Finlandia Vodka, within the category: Alcoholic Drinks.

During the great white snow of 2012, many drivers in Bulgaria had difficulties with their cars. Most of them were stuck. In these conditions only the quattro® system by Audi can make it easily through the thick snow. Fortunately, the Audi quattro® Action Team was there to help the unlucky drivers by getting them out of the snow. Ambient advertisement created by Noble Graphics Creative Studio, Bulgaria for Audi, within the category: Automotive.

The COVID-19 pandemic hugely affected the cultural life in Bulgaria. When open galleries, cinemas, and theatres can accept only a limited number of visitors. Because of the social distancing, quite a lot of seats remain empty. Master of Art Film Festival is a unique cultural event and the only in Eastern Europe international film festival for Documentaries on Art. On its 6th edition campaign posters, we placed artworks by famous artists, such as Leonardo da Vinci, Velázquez, Botticelli, Modigliani on the empty seats. With that, we showed that despite all dramatic events art could always be near us. In turbulent times art gives another perspective spreading optimism and a sense of belonging. May the art be with you! Integrated advertisement created by Direct Media KRES, Bulgaria for Master of Art Film Festival, within the categories: Movies, Recreation, Leisure.

Ambient advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner. For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event. Experiential advertisement created by The Kontakt, Bulgaria for Renault, within the category: Automotive.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Janet 45, within the category: Public Interest, NGO.

Direct advertisement created by proof., Bulgaria for Pirinsko, within the category: Alcoholic Drinks.

“Lyutenitsa" is a traditional homemade Bulgarian appetizer paste. That is why all lyuteniza brands are trying to communicate their products as "just LIKE the one granny makes”. But Philicon's lyutenitsa changed the game - we became the first brand produced by grannies. We changed Philicon's HR policies - inviting real home-made lyutenitsa experts to work in Philicon’s factory. As a result of our recruitment campaign 20% of the new employees were in retirement age. So we could communicate the USP we created: Philicon is the first lyutenitsa really made by granny HERSELF.

For Kaufland’s presence at Innovation Explorer, one of Bulgaria’s most significant technological events, we created an EEG-based installation that measured brain activity. We then partnered with a psychologist and developed software that generated personalized profiles based on the measured emotional state and levels of concentration and tranquility of each person that took the test. After the experiment, each participant learnt which food best matched the current state of his or her mind, and was then able to sample that food. Experiential advertisement created by 121 Agency, Bulgaria for Kaufland, within the category: Retail Services.

A short film for those who chase the "movement" as their philosophy in life. The search for new horizons and metaphysical worlds. Filmed in Bulgaria and America, the film presents the new Stinky Socks collection.

Film advertisement created by the Smarts, Bulgaria for Rice Up, within the category: Food.

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi! Ambient advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

It is good to have no time. This means you have enough people and activities to make it full. With its digital services, A1 helps you save time and use it the way you want. Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Finance.

Digital advertisement created by Havas, Bulgaria for Volkswagen, within the category: Automotive.

Now you know what to do when you want to eat something sweet. Film advertisement created by Garlic, Bulgaria for Trayana, within the category: Confectionery, Snacks.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

Mall Plovdiv is trying to provoke its visitors with surprising promotions. We put a red phone at one of the corridors of the mall and our host dialed its number from time to time. Those who dared to pick it up were surprised by an offer - you have 15 minutes to choose something from the mall shops for 50 leva and we shall pay for it. The promotion created a real fuss and people started to wait for the phone to ring. But nobody knew when this will happen... Ambient advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.