Creative Park is a digital platform, which allows anyone to print out and assemble paper models of animals, cars, moving toys, planets, buildings… you name it. To promote it around different countries in Europe, Canon created a 360° stop-motion video, which takes viewers through different paper worlds — a kid’s room full of toys, cars and planes, a jungle full of animals, and outer space. All the elements in the video are taken from Creative Park. The video can be experienced on YouTube, Facebook and on different VR devices. It is created mainly for kids and their parents, in order to present the endless possibilities of the platform to stimulate children’s imagination. It is part of the “Endless Toys” campaign, highlighting Creative Park’s main advantage. In a world where kids get bored with their toys and other forms of entertainment so quickly, it gives parents a chance to give them a new toy to play with every day. Digital advertisement created by NEXT-DC, Bulgaria for Canon, within the category: Electronics, Technology.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

In April 2015, Cartoon Network invited people in Sofia to laugh with them, promoting the new episodes of "The Amazing World of Gumball" as well as the Month of Laughter on CN. An interactive city light was placed in center of the city, equipped with two motions sensors, that activated voice commands. One attracted all passersby to installation and the other prompted them to high five "Gumball" so to hear a joke. More than 200,000 people engaged with the ad and 4200+ interacted with the installation so to just have a laugh. Outdoor advertisement created by Gobox, Bulgaria for Cartoon Network, within the category: Media.

Hitchhikers are usually seen along the main roads where most cars are. Audi is not most cars. Film advertisement created by Saatchi&Saatchi, Bulgaria for Audi, within the category: Automotive.

Film advertisement created by the Smarts, Bulgaria for Rice Up, within the category: Food.

Digital advertisement created by proof., Bulgaria for Dextrophobia Rooms, within the category: Recreation, Leisure.

Film advertisement created by MullenLowe Group, Bulgaria for Velingrad, within the category: Non-Alcoholic Drinks.

Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Kapana (The Trap) Fest is a cool event in Plovdiv, Bulgaria. But it’s happening far away from the mall. We had to do something to steal some attention and people. That’s why we created an almost real ATM. The moment you try to use it you receive a sudden offer from Mall Plovdiv. Direct advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

For Kaufland’s presence at Innovation Explorer, one of Bulgaria’s most significant technological events, we created an EEG-based installation that measured brain activity. We then partnered with a psychologist and developed software that generated personalized profiles based on the measured emotional state and levels of concentration and tranquility of each person that took the test. After the experiment, each participant learnt which food best matched the current state of his or her mind, and was then able to sample that food. Experiential advertisement created by 121 Agency, Bulgaria for Kaufland, within the category: Retail Services.

Digital advertisement created by proof., Bulgaria for Skaptoburger, within the category: Food.

Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram. Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

As part of Finlandia Vodka’s 1000 years of less ordinary wisdom campaign Next-DC created a pop-up exhibition that finds inspiration from an unlikely source. Bulgarian proverbs have already synthesized hundreds of years of wisdom into quaint phrases. But to give them new less ordinary forms, relevant for contemporary audiences, Next-DC and curatorial team Studio Komplekt enlisted the help of Finnish creatives. Six proverbs such as “Not every tree can a whistle make” and “If you pretend to be a sheep, the wolf shall eat you” were reimagined by artists Antti Kalevi, Iina Vuorivirta, Kirsi Enkovaara, Eero Lampinen, Saana ja Olli and Marjukka Takala. The resulting works vary in form and character but are united by the exposition design — six contemporary cabinets of curiosity constructed by Bulgarian stage artist Eva Ventova. Throughout the Renaissance such wooden cupboards known as cabinets of curiosity were filled with encyclopedic collections of extraordinary objects from the natural world. In this case they displayed the artistic interpretations of Bulgarian proverbs. The exhibition took place in an abandoned space in the centre of Sofia and was opened for a week. Visitors could guess which was the wisdom behind every cabinet or could reveal it on an interactive microsite. Five more wisdoms could also be experienced as less ordinary cocktails with Finlandia Vodka. More about the project: http://www.lessordinary.bg/en Experiential advertisement created by NEXT-DC, Bulgaria for Finlandia Vodka, within the category: Alcoholic Drinks.

During the great white snow of 2012, many drivers in Bulgaria had difficulties with their cars. Most of them were stuck. In these conditions only the quattro® system by Audi can make it easily through the thick snow. Fortunately, the Audi quattro® Action Team was there to help the unlucky drivers by getting them out of the snow. Ambient advertisement created by Noble Graphics Creative Studio, Bulgaria for Audi, within the category: Automotive.

Explore the woman’s world when she’s alone.

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

To increase footfall at Bulgaria Mall during Christmas period, we created a giant AR Advent Calendar. Mall visitors who scanned the calendar, could win a Xmas gift from mall tenants and interact with unique animations, each day till Christmas. Experiential advertisement created by 121 Agency, Bulgaria for Bulgaria Mall, within the category: Retail Services.

Digital advertisement created by Havas, Bulgaria for Volkswagen, within the category: Automotive.

“Lyutenitsa" is a traditional homemade Bulgarian appetizer paste. That is why all lyuteniza brands are trying to communicate their products as "just LIKE the one granny makes”. But Philicon's lyutenitsa changed the game - we became the first brand produced by grannies. We changed Philicon's HR policies - inviting real home-made lyutenitsa experts to work in Philicon’s factory. As a result of our recruitment campaign 20% of the new employees were in retirement age. So we could communicate the USP we created: Philicon is the first lyutenitsa really made by granny HERSELF.