A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time... We installed a door that counts the people who open it. And if you want to win - you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue... Experiential advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Pulmonary hypertension is a rare, incurable disease characterised by shortness of breath, palpitation and fatigue. Over the time it leads to severe disability and social exclusion.

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi! Ambient advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

You live in your phone. Why do you pay bills on the counter then? Download the mobile application and pay all your bills fast and easy. Film advertisement created by the Smarts, Bulgaria for Unicredit, within the category: Finance.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Bulgaria for A1 Bulgaria, within the category: Media.

Digital advertisement created by proof., Bulgaria for Skaptoburger, within the category: Food.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

To increase footfall at Bulgaria Mall during Christmas period, we created a giant AR Advent Calendar. Mall visitors who scanned the calendar, could win a Xmas gift from mall tenants and interact with unique animations, each day till Christmas. Experiential advertisement created by 121 Agency, Bulgaria for Bulgaria Mall, within the category: Retail Services.

Film advertisement created by Noble Graphics, Bulgaria for Tuborg, within the category: Alcoholic Drinks.

Skapto is a small burger chain in Sofia, Bulgaria, which has been known for its mood-setting restaurants. so as eating on the couch at home suddenly became the mainstream way of munching, Skapto needed to stay relevant and compete with all the other food delivery options available. insight During lockdown, everything from work to snacking became all about comfort. Grandma’s blanket level of comfort. idea to make the brand the mood-setter on the couch that it was before we partnered with our comf-developers at Goloka Wear to produce a new kind of utility apparel - comfywear. execution using the communication strategy that mirrored real clothing lines we introduced the moodie.hoodie. its front-facing silicon-plated hood means that the aroma and taste of warm fries is always just a t-rex hand away while you’re watching Netflix. because we never want to see a fry-less moodie.hoodie, we made it so that all owners of the merch have an endless lifetime supply of free fries from Skapto. results our comfywear line sold out in about the time it takes to binge Queen’s Gambit. Direct advertisement created by proof., Bulgaria for Skapto, within the category: Food.

Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram. Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today? Experiential advertisement created by the Smarts, Bulgaria for For Our Children Foundation, within the category: Public Interest, NGO.

A1 Wallet. You go out with just a phone. You get back with a story. The most memorable moments are not planned. A1 Wallet gives you the freedom to live them at the fullest and even have a plan for the unplanned. Now you can afford to go out with just a phone, experience interesting things, meet new people, do stuff, go places and come back home with a whole new story. Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Finance.

Ambient advertisement created by proof., Bulgaria for Beefeater, within the category: Alcoholic Drinks.

Digital advertisement created by NRG brands, Bulgaria for Audi, within the category: Automotive.

This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.