Explore the woman’s world when she’s alone.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Janet 45, within the category: Public Interest, NGO.

Film advertisement created by Garlic, Bulgaria for National Lottery, within the category: Gambling.

Pulmonary hypertension is a rare, incurable disease characterised by shortness of breath, palpitation and fatigue. Over the time it leads to severe disability and social exclusion.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

The classic show “Ben 10” was premiering with renewed series in Bulgaria in October 2016 and we had to attract new fans (6-15) to the unique action character through a direct approach. So we created a very special one-to-one stunt in a shopping center, where kids could decide if they wanted to become more than heroes, just as Ben. They were surprised by a randomly ringing branded phone and when they picked it up, they received real-time instructions from the Bulgarian Ben, who wanted them to help him. But there was a small hook – kids had to choose only one of two doors at the end of the mall. First door was labelled “Become a hero, win a prize for yourself”, while the second stated “Become a unique hero, donate a prize to children in need”. Results: around 50 kids picked up the phone for 1 day and 40 of them chose to the donate prizes, which were given to SOS Children’s Villages in Sofia, Bulgaria. The viral video was viewed more than 300,000 times from the target, involving them to the unique show and brand’s premise “It’s Hero Time!”. Ambient advertisement created by Gobox, Bulgaria for Cartoon Network, within the category: Media.

Creative Park is a digital platform, which allows anyone to print out and assemble paper models of animals, cars, moving toys, planets, buildings… you name it. To promote it around different countries in Europe, Canon created a 360° stop-motion video, which takes viewers through different paper worlds — a kid’s room full of toys, cars and planes, a jungle full of animals, and outer space. All the elements in the video are taken from Creative Park. The video can be experienced on YouTube, Facebook and on different VR devices. It is created mainly for kids and their parents, in order to present the endless possibilities of the platform to stimulate children’s imagination. It is part of the “Endless Toys” campaign, highlighting Creative Park’s main advantage. In a world where kids get bored with their toys and other forms of entertainment so quickly, it gives parents a chance to give them a new toy to play with every day. Digital advertisement created by NEXT-DC, Bulgaria for Canon, within the category: Electronics, Technology.

“Lyutenitsa" is a traditional homemade Bulgarian appetizer paste. That is why all lyuteniza brands are trying to communicate their products as "just LIKE the one granny makes”. But Philicon's lyutenitsa changed the game - we became the first brand produced by grannies. We changed Philicon's HR policies - inviting real home-made lyutenitsa experts to work in Philicon’s factory. As a result of our recruitment campaign 20% of the new employees were in retirement age. So we could communicate the USP we created: Philicon is the first lyutenitsa really made by granny HERSELF.

Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law. Film advertisement created by the Smarts, Bulgaria for Smoke Free Life, within the category: Public Interest, NGO.

Every fourth woman in Bulgaria is a victim of domestic violence. Fear and shame keep many of them from sharing their problems with a friend or seeking professional help. This is why hundreds of women turn to Google for help every day. Using Google tools we found that they search for terms like “is physical violence normal in a relationship”, “my boyfriend is abusive”, “can he insult me and love me at the same time?”. As we all know Google can be a misleading therapist. Organic search results are often ranked by how attractive the result is - not by how helpful it can be. We had to change that. As a brand which has supported women for decades, Avon stepped in to help those in need. This is why on the International Day for the Elimination of Violence we launched a campaign. We created hundreds of Google Search Ads for all the phrases women search for in regard to domestic violence. Digital advertisement created by proof., Bulgaria for Avon, within the category: Beauty.

Film advertisement created by Garlic, Bulgaria for Super Loto+, within the category: Gambling.

Hitchhikers are usually seen along the main roads where most cars are. Audi is not most cars. Film advertisement created by Saatchi&Saatchi, Bulgaria for Audi, within the category: Automotive.

The success of each business depends on the success of all other connected businesses. By launching its Digital Business platform, A1 becomes part of this chain and builds one environment of ideas that work. Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Electronics, Technology.

15 cities, 50 stages, 150 plays. In one night only... That is what Theatres Night is all about. We inviited two famous Bulgarian theatre actors - Julian Vergov and Luiza Grigorova to take part in our commercial and show exactly what this theatre marathon looks like. Film advertisement created by the Smarts, Bulgaria for Theatres Night, within the category: Recreation, Leisure.

Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

WWF creates a fashion collection with a purpose: to save a national park in Europe. WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*. The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery. Discover the entire collection and more information about the project at www.savepirin.com. *Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities. Integrated advertisement created by Noble Graphics Creative Studio, Bulgaria for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner. For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event. Experiential advertisement created by The Kontakt, Bulgaria for Renault, within the category: Automotive.

Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram. Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.