Film advertisement created by Saatchi & Saatchi, Bulgaria for Janet 45, within the category: Public Interest, NGO.

Phone Fraud remains a big issue in Bulgaria, despite the many successful measures undertaken by the Police. Every fourth person knows someone, who has been а victim to attempted scam. For the last three years, they have been 3044 cases of phone fraud. Elderly people, being the most impressionable part in our society, make the highest number of victims. They are easily convinced into parting with all of their savings following a series of phone calls. The scenario is always different which makes it even harder to prevent. The current urgent situation caused by Covid-19 is a prerequisite for a rise in phone scams. This is the reason why we have launched the A1 Guard - a free app designed to help people protect their parents and children by filtering the calls and thus preventing criminals from reaching them. We truly hope that this campaign will make our home a better and safer place to live in. Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Electronics, Technology.

On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today? Experiential advertisement created by the Smarts, Bulgaria for For Our Children Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi! Ambient advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans. But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else. Experiential advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

15 cities, 50 stages, 150 plays. In one night only... That is what Theatres Night is all about. We inviited two famous Bulgarian theatre actors - Julian Vergov and Luiza Grigorova to take part in our commercial and show exactly what this theatre marathon looks like. Film advertisement created by the Smarts, Bulgaria for Theatres Night, within the category: Recreation, Leisure.

Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by MullenLowe Group, Bulgaria for Velingrad, within the category: Non-Alcoholic Drinks.

Film advertisement created by Garlic, Bulgaria for Super Loto+, within the category: Gambling.

Kapana (The Trap) Fest is a cool event in Plovdiv, Bulgaria. But it’s happening far away from the mall. We had to do something to steal some attention and people. That’s why we created an almost real ATM. The moment you try to use it you receive a sudden offer from Mall Plovdiv. Direct advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Ambient advertisement created by proof., Bulgaria for Beefeater, within the category: Alcoholic Drinks.

Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law. Film advertisement created by the Smarts, Bulgaria for Smoke Free Life, within the category: Public Interest, NGO.

Music competition - LED bulbs vs. traditional bulbs Film advertisement created by NRG brands, Bulgaria for V-TAC, within the category: House, Garden.

Film advertisement created by Garlic, Bulgaria for National Lottery, within the category: Gambling.

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner. For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event. Experiential advertisement created by The Kontakt, Bulgaria for Renault, within the category: Automotive.

During the great white snow of 2012, many drivers in Bulgaria had difficulties with their cars. Most of them were stuck. In these conditions only the quattro® system by Audi can make it easily through the thick snow. Fortunately, the Audi quattro® Action Team was there to help the unlucky drivers by getting them out of the snow. Ambient advertisement created by Noble Graphics Creative Studio, Bulgaria for Audi, within the category: Automotive.

Ambient advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

The COVID-19 pandemic hugely affected the cultural life in Bulgaria. When open galleries, cinemas, and theatres can accept only a limited number of visitors. Because of the social distancing, quite a lot of seats remain empty. Master of Art Film Festival is a unique cultural event and the only in Eastern Europe international film festival for Documentaries on Art. On its 6th edition campaign posters, we placed artworks by famous artists, such as Leonardo da Vinci, Velázquez, Botticelli, Modigliani on the empty seats. With that, we showed that despite all dramatic events art could always be near us. In turbulent times art gives another perspective spreading optimism and a sense of belonging. May the art be with you! Integrated advertisement created by Direct Media KRES, Bulgaria for Master of Art Film Festival, within the categories: Movies, Recreation, Leisure.

Digital advertisement created by NRG brands, Bulgaria for Audi, within the category: Automotive.