Proposal

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.