Digital advertisement created by Red Urban, Canada for Volkswagen, within the category: Automotive.

Film advertisement created by Red Urban, Canada for Hudson's Bay Company, within the category: Retail Services.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.

Film advertisement created by Dead Famous, Canada for Northern Credit Union, within the category: Finance.

Film advertisement created by Rain43, Canada for Toyota, within the category: Automotive.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

This unique web app gives visitors the opportunity to receive a blessing with just two glides. Suggestive of the popular iPhone interface by Apple, the initiative aims to draw attention on the Annual Collection of the Catholic Church of Montreal. Digital advertisement created by Dentsu, Canada for Catholic Church of Montreal, within the category: Other.

To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video. Digital advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Film advertisement created by Publicis, Canada for Alexander Keith's, within the category: Alcoholic Drinks.

For thousands of years, from coasts to coves, Newfoundland and Labrador has always called to the inquisitive. This place has a way of leaving you with more questions than answers. And while good things come to those that wait, great things come to those that wonder. Stay curious. There’s still so much to explore when the time is right. Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Hospitality, Tourism.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Big in Japan, within the category: Alcoholic Drinks.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Pfaff Harley-Davidson, within the category: Automotive.

Director Jessica Edwards uniquely captures Amber Joliat's practice at her Misfit Studio in Toronto. The goal was to create an artful spot that showcases the practice of movement.

Film advertisement created by Red Lion, Canada for Canadian Film Fest, within the category: Recreation, Leisure.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Created by the in-house team, featuring footage from the current exhibit. Learn more about these and other jelly species during Jelly Invasion, a special Vancouver Aquarium exhibit on now until November 12, 2013

Remember the first time you measured, mixed and sipped your first glass of NESQUIK chocolate milk? That first true taste of independence? For many kids, part of growing up is mixing their own glass of NESQUIK, something they can make by themselves. To launch a line of new and improved syrups and powders, NESQUIK and McCann Canada are calling on parents of a previously unidentified age group they’re calling ‘Betweenagers.’ What’s a Betweenager? We’ve all lived it. That awkward age where you’re too old for the things you grew up with and too young for everything else. Except NESQUIK. The flavored milk, typically associated with nostalgia, is growing up too. The campaign’s tagline, “It’s All in the Making,” is a nod to the fun act of mixing the product into milk but also a deeper connection to the role NESQUIK plays throughout a child’s development. Parents can feel good about sharing NESQUIK with a new generation of NESQUIK drinkers, as they enjoy the same great flavors with a reformulated recipe. NESQUIK syrups and powders each have new ingredients featuring no artificial flavors, colors or sweeteners. The range is also enriched with micronutrients, including iron and vitamins A, B3 and C so parents can feel good about including it in their family’s snack time and recipes. The multimedia TV, social and digital campaign introduces Canada to the ‘Betweenages’ and the role NESQUIK plays during this stage in their lives. Film advertisement created by McCann, Canada for Nestle, within the categories: Food, Non-Alcoholic Drinks.

PROBLEM: Coca-Cola wanted to connect with Muslim consumers over Ramadan, the most auspicious month of the Islamic calendar. Over a million Canadian Muslims celebrate the month by fasting from sunrise to sunset. How would a beverage brand connect with consumers that don't eat or drink all day? SOLUTION: Understanding the anticipation that Muslims feel going hungry and thirsty in the heat of summer, we focused on the Iftar: the sunset meal at the end of a 14 to 17 hour long fast. Our campaign became a countdown in the mouth-watering wait to sunset, with each post tied together by the simple greeting, #IftarMubarak (Arabic: “Have a blessed meal”). Digital advertisement created by McCann, Canada for Coca-Cola, within the category: Non-Alcoholic Drinks.

The Coalition for Gun Control has launched a new project to show how gun violence touches every corner of Toronto, the fourth largest city in North America. And one that has seen a major rise in gun violence over the past year. The project, titled Dodge the Bullet, uses geo-location technology to show how many meters away residents of the city of Toronto were from an actual shooting. The project taps into the Toronto Police Services’ API of shootings and homicide data to create an interactive map that shows every user how close they are, or have been, to a shooting. The campaign’s goal is to turn that data into a digital experience that creates a personal connection between every Torontonian and the rise in gun violence in their city. By visiting dodgethebullet.ca, the experience explains to users that even though they “Dodged a Bullet,” they shouldn’t “Dodge the Issue” of gun control in Canada. From there, the web app directs them to sign the Coalition’s most recent petition on the House of Commons website. Digital advertisement created by Zulu Alpha Kilo, Canada for Coalition for Gun Control, within the category: Public Interest, NGO.