Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.

Film advertisement created by Extreme Group, Canada for Downtown Halifax Business Commission, within the category: Professional Services.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

Isabel B from Toronto asked "Why does your food look different in the advertising than what is in the store?" Our answer? An exclusive behind-the-scenes tour of a McDonald's Canada photo shoot. Digital advertisement created by DDB, Canada for McDonald's, within the category: Food.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for OTMPC, within the category: Transport.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Experiential advertisement created by Bleublancrouge, Canada for KLM, within the category: Transport.

Digital advertisement created by Publicis, Canada for WestJet, within the category: Transport.

Film advertisement created by Lg2, Canada for Agropur, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Digital advertisement created by Richmond Day, Canada for Mini, within the category: Automotive.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Media: Grassroots inc. Direct advertisement created by McCann, Canada for Fading Fast, within the category: Professional Services.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

In their first collaboration, Bos and the Montreal SPCA have created a spot for the Web and TV starring Sultan, a womanizing tomcat who’s a compulsive breeder. The campaign aims to educate people on the importance of sterilizing their pets, especially in Montreal where there's an overpopulation of cats. Film advertisement created by Bos, Canada for ASPCA, within the category: Public Interest, NGO.