Just as the players dream of winning the Cup and celebrating with the iconic tradition of drinking beer from its bowl, fans can’t help but envision themselves doing the same. Rethink worked with Molson Canadian to create the Stanley Cup® Batch, to give fans the chance to sip beer kissed by the Cup. Accompanied by Phil Pritchard, the Hockey Hall of Fame’s curator and official Keeper of the Cup, Molson Canadian welcomed the Stanley Cup® into the Molson Brewery. Following strict sanitization protocols, some fresh Molson Canadian from this limited batch was passed through the top bowl of the Cup during the brewing process so that this playoff season, Canadians can have the chance to celebrate like their hockey heroes – getting their own small taste from Lord Stanley’s Mug. Integrated advertisement created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Digital advertisement created by Union, Canada for Interval House, within the category: Public Interest, NGO.

Digital advertisement created by McMillan, Canada for McMillan, within the category: Agency Self-Promo.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Brewhouse Light has won several brewing awards and tasting competitions against big beer brands. Instead of blasting messages that we’re the best light beer out there, in true anti-hype Brewhouse fashion, we created the Head to Head Challenge to see what else Brewhouse could do better than the other beers and have a little fun with traditional overhyped beer advertising. Film advertisement created by Saint Bernadine Mission, Canada for Brewhouse Light, within the category: Alcoholic Drinks.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Content advertisement created by Zulu Alpha Kilo, Canada for Harley-Davidson, within the category: Automotive.

Film advertisement created by Lg2, Canada for The Capital Transit Network, within the category: Transport.

Film advertisement created by Lg2, Canada for Krispy Kernels, within the category: Confectionery, Snacks.

Film advertisement created by Rethink, Canada for Coast Capital Savings, within the category: Finance.

The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been asking for years, and one search on YouTube will prove that the internet has tried just about everything. Well, our questions have finally been answered, as Heinz has broken its silence and given us the answer we’ve all been waiting for. Introducing the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide you to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner. Design advertisement created by Rethink, Canada for Heinz, within the category: Food.

Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Digital advertisement created by Cossette, Canada for Sick Kids Hospital, within the categories: Health, Professional Services.