Film advertisement created by Juniper Park, Canada for YWCA, within the category: Public Interest, NGO.

A father and his four sons reunite to watch a Toronto Maple Leafs game together, and are greeted by a Leafs legend and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.

The campaign was inspired by a popular meme featuring NBA superstar Lebron James. During the 2020 NBA playoffs, sharp-eyed hoops fans noticed that James’ hair was thinning on top, with some saying his head looked a little like the bottom of a Reese’s Peanut Butter Cup after some of the chocolate and peanut butter gets stuck to the wrapper. James himself acknowledged the meme, posting on Instagram Stories that he used to hate when that happened to his Reese’s, but that he ate them anyway. “Lebron’s post solidified the idea that even if we remove our most iconic asset, the Peanut Butter Cup, from our advertising, consumers will still immediately understand that it is unmistakably Reese’s,” said Akhtar. “Lebron’s post had thousands of likes and comments, but we could sense consumers’ love — and hate — of the chocolate and peanut butter that’s left over. But it was also clear that whether it’s a ‘sticky cup’ or a ‘clean cup,’ the passion for the product never wavered.” Internal research indicates that Reese’s consumers have a particular ritual when it comes to the Cups—whether that’s carefully peeling off the wrapper or licking off the leftover chocolate and peanut butter. Some even save that leftover little bit of the Cup for the final bite. Reese’s turned the idea into a single Toronto billboard that is getting lots of attention and could be extended into other markets. There are no words on the billboard, just an image of an empty Reese’s Peanut Butter Cup wrapper on that familiar orange background, a smudge of leftover chocolate and peanut butter stuck to the bottom. The idea is being extended with a social campaign on Facebook and Instagram based around the theme “Clean or Sticky: How do you uncup?” Integrated advertisement created by Anomaly, Canada for Reese's, within the category: Confectionery, Snacks.

Film advertisement created by Rethink, Canada for Lavalife, within the category: Professional Services.

Production Company: Unexpected.de Film advertisement created by Engagement Labs, Canada for RBC, within the category: Finance.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

How do instill the idea amongst web surfing and content sharing adults (aged 32­54) that real social connections and moments happen between friends and family over a Mott¹s Clamato Caesar (an easy drinking Canadian cocktail that's a combination of tomato juice, clam juice, vodka and spices)? The answer: hijack the online social networking phenomenon currently sweeping the globe, and twist. Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network's taken the best components of other more established online social networking sites ­Facebook, LinkedIn, Twitter, etc. and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott's Clamato Caesar. Single feature spotlight vignettes Weblink: http://www.lamato.net Film advertisement created by DDB, Canada for Lamato Network, within the category: Recreation, Leisure.

Film advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Digital advertisement created by Havas, Canada for New Balance, within the category: Fashion.

Film advertisement created by John St, Canada for Dr Oetker, within the category: Food.

WAX took your favourite holiday classics and politically corrected them to guarantee not to offend anyone. Film advertisement created by Wax, Canada for Wax, within the category: Agency Self-Promo.

Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Food.

Film advertisement created by Bensimon Byrne, Canada for White Ribbon Canada, within the category: Public Interest, NGO.

Film advertisement created by Giants & Gentlemen, Canada for ONE at Windermere, within the category: House, Garden.

Film advertisement created by FCB, Canada for UHAC, within the category: Health.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by ICF Olson, Canada for Canadian Red Cross, within the category: Public Interest, NGO.