To promote the world premiere of Star Trek: The Starfleet Academy Experience at Canada Aviation and Space Museum, Acart Communications developed an immersive campaign using multiple tactics. It began with a mysterious, unbranded, “UFO” video that was featured on local TV news, and argued over on Reddit, and on Social Media. Next, the museum released an “intercepted transmission” of a Starfleet Shuttle in trouble. At the same time, an experiential installation of a crashed shuttle nacelle appeared in various locations, with two Starfleet science officers examining it with tricorders and two security officers guarding it. (Those curious enough to ask about it were handed metal cards with the campaign URL, joinstarfleetacademy.ca.) This scene was the subject of a “paid” front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, https://twitter.com/jimmykirk2370. Finally, the main campaign creative was released on street-level posters and bus wraps. All creative was approved by the Star Trek intellectual property owner, CBS. Integrated advertisement created by Acart, Canada for Canada Aviation and Space Museum, within the categories: Education, Hospitality, Tourism.

You might have seen the new Skittles Touch Videos. But what you didn't see are the digital Easter eggs hidden in each one. There are 5 in total that people can find by clicking on YouTube annotations hidden in the videos. The first one is in the Dr. Cyclops video. You can find the above video by clicking on the Skittles poster. Digital advertisement created by BBDO, Canada for Skittles, within the category: Confectionery, Snacks.

Film advertisement created by Proximity, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.

Director: J.J. Adler Audio advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Film advertisement created by BrandHealth, Canada for The Loomex Group, within the category: Professional Services.

Film advertisement created by Juliet, Canada for Peoples Jewellers, within the category: Personal Accessories.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

The holidays can be stressful, so we wanted to give our friends the chance to strike back at some of the most annoying festive frustrations. Relieve your seasonal stress with the Rethink Holiday Piñata Bash. Digital advertisement created by Rethink, Canada for Rethink, within the category: Agency Self-Promo.

Experiential advertisement created by Zulu Alpha Kilo, Canada for People for Good, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

Production Company: Code Film Inc. Film advertisement created by Y&R, Canada for BMO, within the category: Finance.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times. The numbers continued to grow until the day of the invasion.

Film advertisement created by Red Lion, Canada for Maytag, within the category: Electronics, Technology.

Pogos are either eaten with Ketchup or Mustard, and everyone in Canada is either a mustard lover or a ketchup lover. But never both. The spot, which feels like a foreign animated film tells the doomed love story of a mustard loving Pogo, who catches his girlfriend having a secret affair with ketchup. Film advertisement created by Blammo, Canada for Pogo, within the category: Food.

Film advertisement created by Zulu Alpha Kilo, Canada for Whirlpool, within the categories: Electronics, Technology, House, Garden.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.