Ambient advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

Kids' lives are tough. But at Boys and Girls Clubs, every kid is a kid of privilege. Film advertisement created by Mackie Biernacki, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

Film advertisement created by Taxi 2, Canada for Movember, within the category: Public Interest, NGO.

Production House: City: Culture Creative and Co. Editor: Culture Creative and Co. Film advertisement created by Proximity, Canada for Whiskas, within the category: House, Garden.

Penningtons was inspired by the story of Akira Armstrong, founder of the plus-size dance company Pretty BIG Movement and professional dancer, who has suffered discrimination because of her size. Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

With the goal of increased acceptance for the Down syndrome community, this film was created to challenge the associated stigmas. People with Down syndrome can, and do, lead meaningful, happy lives. It was launched on March 21, 2013, World Down Syndrome Day. Film advertisement created by Juniper Park, Canada for Circle 21, within the category: Public Interest, NGO.

The Eiffel Tower. Big Ben. The Great Pyramid of Giza. 172 John St. What do these structures have in common? Well, they have all been recreated in painstaking detail in the massively popular world-building game Minecraft. As part of its 20th anniversary celebration, Toronto agency john st. recreated its office right down to the very last detail—including its distinctive 650-pound concrete reception bench and the staff’s favourite elevator-riding dog, Doug. And with large get-togethers still discouraged, this Minecraft site also became the site of a virtual hang to mark the agency’s milestone anniversary. Yes, they had an office party in Minecraft. “Our location has been very important to us – we’re named john st. after all,” said CEO Stephanie Hurst. “The experiences we’ve shared here – from sneaking chocolates from the reception desk to the random pigeons who like to visit the first floor – have helped form who we are over the past 20 years.” The virtual recreation was made by Gamefruitpulp, a Toronto gamer and YouTuber who spent several years creating the ambitious Building Toronto Project, a 1:1 recreation of the city within Minecraft that includes instantly recognizable recreations of well-known buildings such as the Fairmont Royal York Hotel and the Flatiron Building. Agency leaders kept the Minecraft version of john st. under wraps until July 23 (the agency’s official opening date), when it opened its doors for a virtual get-together to celebrate the agency’s milestone anniversary. For some staff members who were hired during the pandemic, it was their first time seeing the agency “in person.” The online space was unveiled during the Friday Breakfast all-staff meeting and staff were then given the day to explore the space and explore various quests in teams. Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

While some may believe, it was hockey that defined us; it was the Canoe that built our economy, discovered our land and connected our people. Its impact on the formation of our Country is the story the Canadian Canoe Museum so eloquently tells. Film advertisement created by BrandHealth, Canada for Canadian Canoe Museum, within the category: Recreation, Leisure.

Our holiday spot for Joe Boxer is all about celebrating the moments in which the average Canadian rises above, and steps up in extraordinary situations. Film advertisement created by Mass Minority, Canada for Joe Boxer, within the category: Fashion.

To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat… Digital advertisement created by JWT, Canada for The Bessies Award, within the category: Professional Services.

Film advertisement created by Entrinsic, Canada for Victoria Gin, within the category: Alcoholic Drinks.

Production Company: Code Film Inc. Film advertisement created by Grip Limited, Canada for KFC, within the category: Food.

Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Audio Mix: POP Sound, L.A. Film advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Film advertisement created by Sid Lee, Canada for Italian Trade Commission, within the category: Industrial, Agriculture.