Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.

Production Company: Code Film Inc. Film advertisement created by Y&R, Canada for BMO, within the category: Finance.

Film advertisement created by Lg2, Canada for Québec Original, within the category: Hospitality, Tourism.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Film advertisement created by Proximity, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

Film advertisement created by Taxi, Canada for Canadian Labour Congress, within the category: Professional Services.

Export Development Canada (EDC) helps businesses take on the world, playing a critical role in Canadian economic development. From the onset of the COVID-19 crisis, EDC has been working alongside federal partners, including BDC and other Canadian financial institutions, to provide support to both exporting and non-exporting companies. Many of the companies EDC helped had to pivot hard and transform their businesses in response to COVID-19. Now, these businesses are using that experience to grow. A new campaign from EDC and McCann Montreal showcases their success. “If the past year has taught us anything, it’s that despite challenges, Canadians businesses are resilient.” said Daniel Boisvert, Vice President, Marketing and Digital Channels at Export Development Canada. “This campaign shows us how the shift in the way we do business has not only been why these businesses have survived, but how they’ve been able to grow moving forward.” In July 2020, Export Development Canada and McCann Montreal launched ‘Business as Unusual,’ a campaign born in the face of the pandemic, to celebrate and support the Canadian businesses forced to pivot to keep themselves afloat. Now, a year later, what became a pivot out of necessity has evolved in to how we move business forward. In light of this, EDC set out to inspire Canadian businesses to leave survival mode behind and adjust to our next normal through new market discovery with the launch of ‘The Unusual Way Forward’. The campaign features three stories from EDC customers -- Poseidon Ocean Systems, ThinkOn Inc., and Kinova Robotics -- showcasing the success they had by embracing new opportunities this last year. Knowing that many Canadian CEOs are confident in company growth in the coming years, ‘The Unusual Way Forward’ aims to motivate and inspire companies to get back to growth and build back better. “We’re proud to partner once again with Export Development Canada to spotlight how Canadians, and Canadian businesses, have built back better.” said Michelle Aboud, SVP Managing Director, McCann Montreal. “We hope these stories help to inspire and reenergize the Canadian entrepreneurial spirit.” Film advertisement created by McCann, Canada for Export Development Canada, within the category: Industrial, Agriculture.

Digital advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Canada for CMA, within the category: Professional Services.

Production HouseTemple Productions Film advertisement created by TBWA, Canada for TBWA, within the category: Agency Self-Promo.

Ambient advertisement created by Good Fortune Collective, Canada for Whistler Blackcomb, within the category: Electronics, Technology.

Director Finn O'Hara re-made the classic viral video 'Leeroy Jenkins' into a short film. Film advertisement created by Doug & Serge, Canada for Worldwide Short Film Festival, within the category: Recreation, Leisure.

Integrated advertisement created by Zulu Alpha Kilo, Canada for CAMH, within the category: Public Interest, NGO.

Design advertisement created by Bleublancrouge, Canada for Festival International de Jazz de Montréal, within the category: Recreation, Leisure.

Outdoor advertisement created by Lg2, Canada for Valin Custom Tailoring, within the category: Fashion.

This video launched the Dove Self Esteem Fund "Women Who Should be Famous" program in the US and Canada. Digital advertisement created by Ogilvy, Canada for Dove, within the category: Health.