Film advertisement created by Escala, Brazil for Colégio Anchieta, within the category: Education.

On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.

Audio advertisement created by McCann, France for Mouvement du Nid, within the category: Public Interest, NGO.

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that. The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime. Film advertisement created by POL, Norway for Vitus, within the category: Pharmaceutical.

Film advertisement created by Creature of London, United Kingdom for Anchor Cheddar, within the category: Food.

Film advertisement created by Mother, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Zuzu and Mouf are graffiti artists with Austin based SprATX, who were tasked with creating new artwork for Bud Light bottles to be distributed during SXSW. This is their story of how they developed the art, and what inspires them. Film advertisement created by The Infinite Agency, United States for Bud Light, within the category: Alcoholic Drinks.

Chief Sound Engineer: Owen Griffiths Film advertisement created by BBDO, United Kingdom for Snickers, within the category: Food.

Film advertisement created by Therapy, United Kingdom for Arm & Hammer, within the category: House, Garden.

Film advertisement created by SEK, Finland for Juhla Mokka, within the category: Non-Alcoholic Drinks.

Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.

Directors: Lernert & Sander Producer: Maarten Le Roy / WRONG Film advertisement created by N=5, Netherlands for Burgernet, within the category: Public Interest, NGO.

URL: http://www.facebook.com/SamKekovich Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.

Digital advertisement created by Cossette, Canada for Sick Kids Hospital, within the categories: Health, Professional Services.

Content advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.

Imagine having the job as a mattress tester. Sounds bliss right? Well, what if you’re woken up every time someone watches a YouTube video? That’s what Michael had to do. See how he took to his new job advertising the new Cocoon mattress. Film advertisement created by SLG, United Kingdom for Cocoon, within the category: House, Garden.

Film advertisement created by Good Food, Austria for Anti-Smoking, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for PlayStation, within the category: Gaming.