During the holidays, people rush to websites looking for inspiring recipes. We got all the major Israeli websites to cooperate with us by allowing us to tweak their video players to create a special "Skip ad" button. Digital advertisement created by Saatchi & Saatchi, Israel for Latet, within the category: Public Interest, NGO.

Direct advertisement created by FCB, Argentina for Pequeño, within the category: Media.

Film advertisement created by Y&R, Portugal for Benfica Museum, within the category: Recreation, Leisure.

Music House: TripleScoopMusic.com Film advertisement created by Lowe, United Arab Emirates for Apple, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Carte Noire, within the category: Non-Alcoholic Drinks.

We were asked to devise an innovative concept to promote Sony PlayStation's 'Movies on Demand' service, to gain credibility for the service and highlight the superior experience. Taking movies as our starting point we pushed the brand outside of traditional channels. We tried to imagine what the ultimate movie experience would be like, creating three high-impact promos using 'immersive imaging' which were inspired by well-known movies. This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life. Once again we were able to collaborate with some amazing creative talents in the FND Collective andMLF, who helped us to bring the campaign to life. Each film was carefully choreographed and timed to the animation sequence so that we could capture everything in one take, with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. The three virals were uploaded to YouTube and have gained over 4.5 million views. Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Film advertisement created by DDB, France for Hennessy, within the category: Alcoholic Drinks.

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject. What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game. The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats. Experiential advertisement created by Miami Ad School, Germany for Xbox, within the categories: Gaming, Public Interest, NGO.

Injuries are the only thing that separate athletes from their passion. Now, Powerade provides all the nutrients you need on the inside and the protection you need on the outside. Experiential advertisement created by Miami Ad School, United States for Powerade, within the category: Non-Alcoholic Drinks.

Design advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

Film advertisement created by JWT, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

Outdoor advertisement created by Twiga, Russia for LizaAlert, within the category: Public Interest, NGO.

WE uploaded a video to promote a Guns 'N Roses concert. While we knew most people wouldn't watch it with the sound on, for those who did, American Express had a surprise in store. Experiential advertisement created by Saatchi & Saatchi, Israel for American Express, within the category: Finance.

Great developers and creatives can be very hard to reach with job ads, as most of them are perfectly happy where they are. So to get to them, we needed to get under the radar. A few days before Christmas we delivered the «trojan beer» to our main competitors: A crate of specially designed beers camouflaged as a friendly christmas gift. But after a day in the fridge, temperature sensitive ink made the label turn into a job ad.

Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

Film advertisement created by BBDO, Australia for Seek, within the category: Professional Services.

Digital advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland. Direct advertisement created by Grabarz & Partner, Germany for EXIT-Deutschland, within the category: Public Interest, NGO.