Drawing on a history of innovation in scientific and naturopathic expertise, Red Seal develops effective natural remedies that help the body heal itself and boost well being. Film advertisement created by Sugar, New Zealand for Red Seal, within the category: Pharmaceutical.

In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community. Content advertisement created by Voskhod, Russia for Russian LGBT Network, within the category: Public Interest, NGO.

Denmark is one of the first countries in the world to stop defining being transgender as a mental illness. But the gender struggle does not end there. With Gender Free Internet Copenhagen Pride give people all over the world respect and recognition by making it possible to surf the Internet without being confronted with the discrimination of gender boxes. The future is gender free, and it starts with a Gender Free Internet. Experiential advertisement created by Uncle Grey, Denmark for Copenhagen Pride, within the category: Public Interest, NGO.

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.

Zoos Victoria in partnership with the RSPCA in Australia, is launching the world’s first Cat VR. www.pvrr.tech Film advertisement created by Isobar, Australia for Zoos Victoria, within the category: Recreation, Leisure.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

ENERGY BBDO x CLM BBDO

Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end. Film advertisement created by Something Good, Norway for ARK BookStore, within the category: Recreation, Leisure.

A majority of us think the maximum one can trace their ancestry back to is two countries. In reality, we are much more diverse. A new DNA project by momondo reveals exactly how much: 67 people from all over the world took part in the project by taking a DNA test to find out more about their ancestry. The results prove that we are more connected to the rest of the world than we realise. Digital advertisement created by &Co, Denmark for Momondo, within the category: Electronics, Technology.

Do people really win those big money checks from Publishers Clearing House? Heck yes they do, and we’re about to launch a new campaign starring Wayne Brady to prove it. Film advertisement created by Ron Foth, United States for Publishers Clearing House, within the category: Gambling.

Salve, a Brazilian digital advertising agency and member of Grupo ABC (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on Facebook where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. Digital advertisement created by Salve, Brazil for Caloi, within the categories: Personal Accessories, Recreation, Leisure, Sports.

Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Finance.

Outdoor advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Digital advertisement created by R/West, United States for FLIR, within the category: Electronics, Technology.

WTF is mobile operator exclusively for under 25ers. Besides free data on several apps and cheaper plan that includes plenty more of data, it stroke a partnership with UBER to offer discounts on rides. To announce this promo, we create a song and its music video under the concept: “Who you gonna call? Uber or mommy?” Content advertisement created by Havas, Portugal for WTF, within the category: Electronics, Technology.

Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Honduras for Instituto Hondureño de Turismo, within the category: Transport.

People with physical disabilities are eager to perform daily activities and earn an income like any of us. To show that there is a way to do that, Uber will implement a new service with their self-driving fleet. Digital advertisement created by Miami Ad School, Canada for Uber, within the category: Transport.

Film advertisement created by MullenLowe Group, United States for Navy Federal Credit Union, within the category: Finance.