During the holidays, people rush to websites looking for inspiring recipes. We got all the major Israeli websites to cooperate with us by allowing us to tweak their video players to create a special "Skip ad" button. Digital advertisement created by Saatchi & Saatchi, Israel for Latet, within the category: Public Interest, NGO.

Music House: TripleScoopMusic.com Film advertisement created by Lowe, United Arab Emirates for Apple, within the category: Electronics, Technology.

Film advertisement created by Y&R, Portugal for Benfica Museum, within the category: Recreation, Leisure.

Film advertisement created by BETC, France for Carte Noire, within the category: Non-Alcoholic Drinks.

Injuries are the only thing that separate athletes from their passion. Now, Powerade provides all the nutrients you need on the inside and the protection you need on the outside. Experiential advertisement created by Miami Ad School, United States for Powerade, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, France for Hennessy, within the category: Alcoholic Drinks.

Design advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

We were asked to devise an innovative concept to promote Sony PlayStation's 'Movies on Demand' service, to gain credibility for the service and highlight the superior experience. Taking movies as our starting point we pushed the brand outside of traditional channels. We tried to imagine what the ultimate movie experience would be like, creating three high-impact promos using 'immersive imaging' which were inspired by well-known movies. This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life. Once again we were able to collaborate with some amazing creative talents in the FND Collective andMLF, who helped us to bring the campaign to life. Each film was carefully choreographed and timed to the animation sequence so that we could capture everything in one take, with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. The three virals were uploaded to YouTube and have gained over 4.5 million views. Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Outdoor advertisement created by Twiga, Russia for LizaAlert, within the category: Public Interest, NGO.

WE uploaded a video to promote a Guns 'N Roses concert. While we knew most people wouldn't watch it with the sound on, for those who did, American Express had a surprise in store. Experiential advertisement created by Saatchi & Saatchi, Israel for American Express, within the category: Finance.

Film advertisement created by BBDO, Australia for Seek, within the category: Professional Services.

Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

For Audio Pro’s 40 year in the business they wanted to do a film to celebrates that. So director Mats Udd and production company Slutet är Nära came up with a film that wouldn't show any product, or new features. Just a pure and simple film about sounds. Small and large sounds. Sounds that make you laugh, or cry, sounds that you may have forgotten, or sounds that were a big part of your childhood. Sounds that make you come back to special events or make you remember friends from the past. Speaker Brands usually pay homage to new technology and new products, but the more rarely they praise the sound itself. We wanted to change that. So before the 40th anniversary we wanted to make a film without a product that is only interested in one thing: The sound. A film that honoring the sounds.

Digital advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Direct advertisement created by FCB, Argentina for Pequeño, within the category: Media.

IK Tellus is a new team in Sweden’s premier bandy league with few supporters. The team found all the people named Stark in the city of Västerås [vɛstɛrˈoːs], Sweden’s fifth largest city and home to the most successful team in Swedish bandy history, and tried to recruit them as allies. Västerås is the actual name of the city, and it’s pronounced just like Westeros in Game of Thrones. Stark is the 412th most common surname in Sweden – about the same as Gibbs, Lindsey or Blake in the US – and it’s why Tellus were able to find 16 people named Stark in “Westeros”. Just like the Stark family in Westeros, bandy is a game from the north. Played on ice during winter on a field as big as a soccer field, it has many similarities to ice- and field hockey in the way it’s played. Winter is coming. Be prepared. Direct advertisement created by Round & Round, Sweden for IK Tellus, within the category: Sports.

Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.