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Film advertisement created by ARQQA, Egypt for Fawry, within the category: Finance.
Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.
Outdoor advertisement created by Bold, Saudi Arabia for Bosch, within the category: Electronics, Technology.
A children's e-book that tells the story of a stray cat looking for a family. In the story, the cat enters a house hoping to live in it and begins to snoop. Younger readers who download the e-book can track the cat's adventures through the house and interact with various elements of the page. Digital advertisement created by BBDO, Brazil for Whiskas, within the category: House, Garden.
This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realized that the words to the familiar song had been changed with lyrics describing the pain and fear of those trapped in conflict areas around the world, and the hope and relief that can be provided by humanitarian aid. The performance has been turned into a docu-style video now available on social media, with the goal of raising funds for the United Nations Central Emergency Response Fund (CERF.) Visit DonateMiracles.org to support this effort. Film advertisement created by VML, United States for Central Emergency Response Fund, within the category: Public Interest, NGO.
One of the enduring stereotypes about manliness that has been passed down generations, is that crying is a sign of weakness. When in fact, it takes real strength to show vulnerability and emotions. As a responsible male brand, Gillette believes that even if you express your pain through tears, you are #ManEnough. By presenting the real-life story of Lt Col M K Sinha SM (Retd) and his father, we want to pave the way for a new understanding of manliness and strength, that the next generation of men should aspire to. As part of the Gillette Achievers Academy, we’re committed to inspire men across the country to rethink their notions of manliness at http://www.safaltaapnimutthimein.org Integrated advertisement created by Grey, India for Gillette, within the categories: Beauty, Personal Accessories.
Every organization's DNA is its people. Rooms can change, a logo might get brighter, but it's the people who carry the true essence of the company. Needless to say that every piece of the perfect puzzle is unique. People have different backgrounds, interests, hobbies, side projects, and much more to make them uniquely special. Swedbank's diversity campaign "Come, as you are" features only its employees, people with different life paths, hobbies, and interests, so every one of them enriches the organization with a different approach to life. Film advertisement created by Division, Estonia for Swedbank, within the category: Finance.
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Digital advertisement created by BBDO, United States for Foot Locker, within the category: Retail Services.
Kelme has produced the Olimpo Gold soccer ball to commemorate the 25th anniversary of Barcelona 92’ Olympic Games, at which Kelme was a major sponsor for Spain National Soccer Team. A ball as a memento and an homage to that team achieving the Golden Medal at the Finals. A special manner in which Kelme remembers and celebrates that great feat, it is designed following the original model in that team’s sport equipment in 1992. And one that will be the official ball used at the Futsal National League. All together, leading to a goal: reminding the world soccer very much deserves to be olympic. For that message to be conveyed beyond words, Estimado Alfredo casted a ball at a metal foundry, at more than 1200ºC (1474K). Weighing more than 90 kilos (+198lb), this special ball was to be remembered just as much the ad spot was. The entire shoot of the spot was at that metal foundry, where professional hands helped us to shape the ball. This forming process itself reflects the combination of dedication, passion and feeling enclosed within this Olimpo Gold ball. The most appropriate celebration of the 92’ Barcelona Olympic Games. The most deserving tribute to the 22 Golden Medals achieved by each member of that legendary team sponsored by Kelme achieved. Film advertisement created by Estimado Jose Alfredo, Spain for Kelme, within the categories: Retail Services, Sports.
In 2018 the data breach scandal of Facebook and the fear of foreign governments spying on ordinary citizens has headlined most international media – and caused people around the world to worry about the security of their personal data. Now Interflora taps into the fear of the potential misuse of personal data. Using a documentary style, in a fear-inducing way, the video informs us that someone out there has been recording and logging our every move. What is this new widespread data breach? Who knows even more about us than social media outlets and search engines? Film advertisement created by MediaCom Beyond Advertising, Denmark for Interflora, within the category: Professional Services.
Because of the 2020 global situation, more than 1.5B masks found their way to the ocean in that year alone. Alibaba Group, being one of the largest sellers of disposable face masks, wanted to provide a solution to the problem. The corporation believes that a necessary item that protects human life doesn’t have to be something that will cause devastation to the environment, so they partnered with WWF for Earth Day 2021 to generate more awareness about the issue. The campaign includes an event titled "Fading Sea Creatures", a shocking live performance by emerging artist Qiurui Du. The performance focused on jellyfish, the world's most resilient sea creature, to convey the message of how even the oldest animal on earth that survived calamities, mass extinctions, and outlived dinosaurs, may soon fall to the consequences of mask pollution. The performance featured Qiurui’s jellyfish painting which was on canvas made entirely out of disposable face masks. The painting was made with hydrochromic paint, which disappeared when the mask canvas was submerged underwater. The jellyfish painting reappeared when the mask canvas was removed from the water, conveying the message of how life will return to our seas when we remove the presence of masks from our oceans. Integrated advertisement created by F5, China for Alibaba, within the categories: Health, Personal Accessories, Public Interest, NGO, Retail Services.
Digital advertisement created by McCann, Poland for CI Games, within the category: Gaming.