Experiential advertisement created by FCB, Brazil for O Estado de S. Paulo, within the category: Public Interest, NGO.

Online retailer Wish has revealed a new World Cup campaign, featuring soccer stars whose countries are missing out on the games in Russia, including players at home starting social conversations with those at the World Cup. For example, Gareth Bale responded to Pogba’s Instagram post by offering to style hair in the color of his next team.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.

Film advertisement created by JOAN Creative, United States for Virgin Hotels, within the category: Hospitality, Tourism.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

Film advertisement created by Barton F. Graf, United States for Hay Day, within the category: Gaming.

Composition by Black Iris Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Senior Integrated Business Affairs Manager: Zoe Grubbe Film advertisement created by BBDO, United States for King's Hawaiian, within the category: Food.

Vital Voices Global Partnership is a leading non-governmental organization that identifies, invests in and brings visibility to extraordinary women leaders around the world. An international staff and team of over 1,000 partners, pro bono experts and leaders, including senior government, corporate and NGO executives, have trained and mentored more than 8,000 emerging women leaders from 127 countries in Asia, Africa, Latin America and the Middle East since 1997. These women have returned to their communities to train and mentor more than 500,000 additional women and girls.

Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Direct advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Ambient advertisement created by Blammo, Canada for Orville, within the category: Food.

Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Lucky Brand is debuting its new Fall ‘21 line with an inspiring digital content series, “Play for the Parks,” that celebrates the wonder of nature while raising awareness of national park preservation. Created in partnership with creative agency Where Eagles Dare and La Blogothèque – the acclaimed production company known for its impromptu Take Away Shows – “Play for the Parks” transports Andrew Bird and Iron & Wine to Yosemite Park for an unforgettable experience that captures the spirit of wonder and exploration outdoors. Film advertisement created by Where Eagles Dare, United States for Lucky Brand, within the categories: Fashion, Music.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

Experiential advertisement created by Havas, Netherlands for Dutch Diabetes Foundation, within the category: Health.

What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel. We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.