The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

There are more than 6.5 million unpaid carers in the UK looking after a loved one who’s older, disabled or seriously ill. This includes British Gas customers and employees. The film, which is part of the ‘Share That You Care’ campaign, encourages these remarkable people to open up so that they can get the help and support they need and deserve. Film advertisement created by Ogilvy, United Kingdom for British Gas, within the category: Industrial, Agriculture.

Film advertisement created by Innocean, United States for Finish Line, within the category: Retail Services.

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

The commercial’s protagonist is a man who realizes that his life has changed dramatically the last few months… and how he’s - much to his own surprise - loving everything about it. This change is a sum of big and small choices he made, including his choice for the new Outlander PHEV. Film advertisement created by True, Netherlands for Mitsubishi, within the category: Automotive.

Award winning Brand identity created by Banda Agency, Ukraine for Eurovision Song Contest. Best of the Best in Communication design at Red Dot 2017. Design advertisement created by Banda, Ukraine for Eurovision, within the category: Media.

Film advertisement created by BBH, United Kingdom for St John Ambulance, within the category: Professional Services.

Following the initial contest portion of the Pure Life campaign, in which children submitted drawings for a chance to be printed on the brand’s labels, two of those labels were chosen for Aardman Nathan Love to feature in their animations. The studio aimed to preserve the kids’ original drawing styles while incorporating their own unique CG and 2D animation. Film advertisement created by 360i, United States for Nestle, within the category: Non-Alcoholic Drinks.

Film advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.

test Film advertisement created by DDB, United States for Toyota, within the category: Automotive.

See what happens when kids steal their parents Peeps Delights! Film advertisement created by Terri & Sandy, United States for Peeps, within the category: Confectionery, Snacks.

To celebrate the release of their new high top,
 Apex, Tobias Henreich tackled the Gotthard Pass in Switzerland in a Porsche GT2 RS. Film advertisement created by The Birdhouse Studio, United Kingdom for Piloti, within the category: Fashion.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Film advertisement created by Engine Group, United Kingdom for Xero, within the category: Professional Services.

Due to ongoing public demand on social media, bathstore and Saatchi & Saatchi actually made the app which launches on June 5th 2016 to celebrate World Environment Day. Digital advertisement created by Saatchi & Saatchi, United Kingdom for Bathstore, within the category: Retail Services.

If Brandon Crawford weren't a player, he'd be the associate manager of a local health food store and a die-hard SF baseball fan. Film advertisement created by McCann, United States for San Francisco Giants, within the category: Sports.

Film advertisement created by Publicis, France for OVEO, within the category: Public Interest, NGO.