Film advertisement created by Y&R, Peru for Británico, within the category: Education.

Advertising agency barrettSF and the Studio have branched into the book business with “The Pumpkin and the Pantsuit,” a children’s storybook that is available on Amazon for $12 and at independent booksellers in select markets. Amazon is also the publisher. All proceeds will go to the Children’s Defense Fund. A true story and cautionary tale of two big personalities who run against each other for the highest public office in the land (Spoiler Alert! The bullying Pumpkin wins) and the different ways they go about competing for the same prize. “On election night, Van Jones posed the question, ‘how do we explain this election to our kids?’ That resonated with us. The goal of this book is to teach kids (and remind the rest of us) that losing is only losing if you give up,” said Todd Eisner, co-author and creative director at barrettSF. The story is brought to life by the STUDIO, a New York-based visual communications company. Their vivid illustrations include caricatures of the 2016 presidential candidates and some of their most ardent celebrity supporters. Donald Trump is portrayed as a bloated orange pumpkin head with angry yellow straw projecting from its pate and brows. Hillary Clinton is represented by a powder-blue pantsuit. Content advertisement created by BarrettSF, United States for Children's Defense Fund, within the category: Public Interest, NGO.

Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music. Film advertisement created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.

Volkswagen announces the New Beetle in a video that clicks “skip ad” for you. To announce the New Beetle, AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched. In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today. Integrated advertisement created by Miami Ad School, United States for Lego, within the category: Gaming.

Created by Boulder-based agency, Fortnight Collective, the spot literally packs a punch and shows us how much harder CBD works for your body when combined with other natural ingredients. Battling it out in the ring, CBD teams up with omegas, terpenes, and ashwagandha (all fighters in the ring!) to take on stress in this fun spot. Unlike other CBD brands that only offer CBD, HempFusion adds in other natural ingredients to create products that specifically help with stress, sleep, and energy – adding up to a better day for you. The campaign consists of elements such as video, OOH, radio, experiential, and a national podcast series. Film advertisement created by Fortnight Collective, United States for HempFusion, within the category: Pharmaceutical.

Marvel today unveils a new global campaign, including an ad airing in Times Square above the Disney Store, with creative strategy, visuals, and live-action spots delivered by creative branding agency loyalkaspar. The campaign invites viewers to bring the swagger of Marvel heroes into their everyday lives. Alongside drawing attention to the wide range of Marvel content now available on Disney+, the campaign seeks to highlight the overarching ethos and offerings of the Marvel brand, and connect fans of all levels to the shared sense of empowerment and fun at the heart of every line of Marvel’s business. The work illustrates how brands can build community and proactively engage consumers beyond the buzz of major new product launches. Welcoming new fans Marvel Entertainment is one of the world’s most prominent character-based entertainment companies, with a library of over 8,000 characters featured in a variety of media since 1939. Marvel utilizes its franchises in entertainment, licensing, publishing, games, and digital media – including 23 films, 17 television productions, themed attractions at Disney parks, and over 50 video games. With such a vast range of entertainment offerings and more to come, Marvel set out to remind fans of the depths of its catalog and create new connections with casual viewers. Anna Minkkinen, Executive Creative Director, loyalkaspar, says: “The ultimate goal of the campaign is to reach out to the casual fans out there – to help all kinds of people connect with Marvel and to give them an entry point into what the brand is really about.” Live action heroes Marvel tasked loyalkaspar to develop a strategic, multi-year global marketing theme across the brand that would connect with fans. Central to the campaign is a series of live-action spots which loyalkaspar developed and delivered to air across a range of Disney broadcast properties, as part of a wider promotion of Marvel. The spots evoke the feel of an action movie trailer and feature a cast of real-life Marvel fans turning everyday scenarios into opportunities to be bold, brave, and fun. Minkkinen says: “When you look at any trailer for a Marvel property, you get these shots of the talent running, flying, walking towards the camera with this determined look. In the Marvel universe, that walk is often not some stiff march, it’s a swagger. It‘s powerful and fun and full of personality. We loved the idea of pairing characters from the Marvel universe moving toward camera with every day people who love the brand – giving them that same swagger.” Creative direction, scripts and storyboards for each spot, as well as post-production was provided by loyalkaspar. For filming and casting, the agency partnered with Superprime Director Ben Quinn to shoot each spot. Static shots from the spots, and additional creative by loyalkaspar, will be featured in out-of-home advertisements, including a Times Square billboard. Find your power The profound ways in which fans have responded to Marvel’s characters provided loyalkaspar with the inspiration for this campaign - especially with the releases of films like Black Panther and Captain Marvel. Says Minkkinen: “Whether you are talking about the origin stories of Spiderman or Ms. Marvel, many characters start out as ordinary relatable people. When we enter their universe, we go on empowering journeys with them that leave us with a spring in our step.” Marvel and loyalkaspar wanted the campaign to emphasize this sense of personal inspiration and empowerment. Minkkinen says “Marvel’s brand isn’t about telling you to change to become something you aren’t. Rather it’s recognizing that you already have power – you just need to tap into it, and by interacting with a brand like Marvel, you can find this elevated confidence that propels you.“ Minkkinen adds: “I‘m a big believer in the power of simplicity, and I love how the concept of our on-air creative is such a clear and simple expression of a shared feeling. We successfully captured the vibe of the brand, and our call to action ‘Find Your Power’ is timely with the kind of creative coming out of Marvel. It speaks so well for this brand and how it makes you feel.” The Find Your Power campaign is live now, airing on Hulu and appearing in Times Square. Film advertisement created by Loyal Kaspar, United States for Marvel, within the categories: Media, Movies.

Independence is more than a moment in history, it’s a legacy. In 1971, Bangladesh gained its independence – a glorious occasion we celebrate every 26th March. With these national celebrations come joy, hope and sentimentality; yet, we forget that independence is not simply an achievement, it is a complex idea that comes with constant struggle and responsibility, from the individual as well as a culture.Surrounding Independence Day every year, the media has a tendency to be tackily sentimental and traditionally monotonous in their themes and communication. However, with this campaign, we decided to break the mold with a genuinely disruptive and bold take on the meaning of freedom – using the power of slam poetry. A new direction for a telecom giant such as Grameenphone, the spoken word piece is raw, powerful and visceral. With electric visuals, immersive sound design and a complex narrative, the campaign is truly innovative in terms of the usual Independence Day content in Bangladesh. The AV features a young woman waking up and narrating how the basic beauties of life, and independence form a double edged sword. As sweeping, colorful and hard hitting visuals take us on a trip across the nation – we see the everyday hypocrisies, pollution and crimes that we casually excuse as well as the hope, connections and progress coming our way, only to be dismantled by debates and the natural divide that comes as a token conundrum of a world brought close by the digital media, yet torn so much further apart. Taking off the rose coloured glasses of sentimentality, the multifaceted notions of freedom are explored with the power of slam poetry. Amidst a vast sea of sentimental content, this AV is both thought provoking and disruptive, reinstating the values that come with freedom and establishing Grameen Phone as a brand that prioritizes the nation’s ideals. Film advertisement created by Mediumrare, Bangladesh for Grameenphone, within the category: Electronics, Technology.

Natakhtari Brewery has just introduced a new light beer in Georgia - a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful. Georgian media is known for its negative tone as, bad news gets more attention. It seems there’s nothing good is happening in Georgia. Ambient advertisement created by Leavingstone, Georgia for Natakhtari Light, within the category: Alcoholic Drinks.

Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting. Integrated advertisement created by ici Barbès, France for Institut National du Cancer, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Innocence in Danger - a worldwide association for the protection of children - and McCANN Paris partnered to create @GuiltyTags, a social media campaign that demonstrates how an entire community can be is responsible for the death of one child. In France, two children die every day from violence and one in ten adults claim to have experienced abuse as children. Violence against children has become an urgent public health issue. Even more disturbing is a lack of community action to combat it. Often, people involved in the child’s life fail to speak up or take action at the signs associated with violence and neglect. Using Instagram, @GuiltyTags, tells the stories of 9 murdered children, all based on real cases. In all Instagram pictures all the people responsible for what happened to those children are tagged. To recreate each community – 60 profiles and more than 1650 posts were created. By exploring each profile linked to each child – people can discover how each person was responsible – whether by neglect, direct action or simply by failing to speak up about the signs. Digital advertisement created by McCann, France for Innocence In Danger, within the category: Public Interest, NGO.

Barceló Hotels are located in the most awesome spots in the caribbean. The best beaches and environment in a real paradise that offer an unique experience. The main value of the campaign was how we avoided the traditional way to communicate in the hotels industry, which is still focused on showing their facilities, rooms, restaurants and services. We believed from the start in a communication that made people almost feel what would be like to be in that paradise. It was not just about shooting pictures and videos, it was about creating a whole sensation from the moment you saw any piece of the campaign till the moment prior to booking. Film advertisement created by September, Spain for Barceló Hotels & Resorts, within the category: Hospitality, Tourism.