Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

In over 60 countries in the world, changing your gender is illegal. Which makes being who you are are crime. So to raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives voice to transgender rights all over the world. Welcome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. Audio advertisement created by Åkestam Holst, Sweden for Europride, within the category: Public Interest, NGO.

One in ten Russians has experienced torture or threats of violence at the hands of law enforcement. Our goal was to attract attention to the difficult issue of torture and increase donations to the Committee Against Torture. Committee Against Torture is an organization that provides support to victims of torture, from assisting them and their families and conducting independent investigations to representing them at the European Court of Human Rights. Digital advertisement created by Zebra Hero, Russia for Committee Against Torture, within the category: Public Interest, NGO.

Pro wrestling legend Hulk Hogan pranks fans at Madame Tussauds Orlando in a video stunt to garner press for the attraction. Experiential advertisement created by &Barr, United States for Madame Tussauds, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.

A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. Integrated advertisement created by Possible, Russia for Bloknot Anapa, within the categories: Media, Public Interest, NGO.

Film advertisement created by MullenLowe Group, Australia for Magellan, within the category: Finance.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

We are not looking for an employee, we are looking for an individual. “Hello, Future Friend” is a story about people, unique workers of Siili Solutionswho make the company and create that spirit of togetherness. The film presents these genuine people in their beloved hobbies and shows how work really connects different people from different backgrounds, to work towards a common goal. The film’s narrative tells the story of what we’re looking for in a new, potential work friend, and what we’re offering to them. Together, we make it real. Film advertisement created by Siili Solutions, Finland for Siili Solutions, within the categories: Agency Self-Promo, Electronics, Technology.

Ambient advertisement created by Leo Burnett, United States for The Art Institute of Chicago, within the category: Recreation, Leisure.

London recently witnessed a taxi rank with a difference. Celebrating the fact that the Nissan LEAF is six times cheaper to run than petrol, ten 100% electric cars ferried people around London for a few pence. Scores of delighted passengers – both Londoners and visitors to the capital – were treated to incredibly cheap ‘taxi’ rides in the zero-emission Nissan LEAF over a June weekend. Events partner: Hotcow Ltd. Digital advertisement created by AKQA, United Kingdom for Nissan, within the category: Automotive.

We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We Outdoor advertisement created by Leo Burnett, Brazil for Rossi, within the category: Industrial, Agriculture.

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun. Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

With the aim of revitalizing the Tabernas Desert (Almería), the automotive brand ŠKODA created the campaign "The Desert Cowboys." A project that pays tribute to the people who still live in the desert, in which the citizens were asked to collaborate, in order to set up a transport service that will connect the villages of the region. After more than 5,000,000 likes on social networks, the service is already a reality. To start up the service, Tabernas Local Council launched a public tender to find the driver of the ŠKODA KODIAQ, who is currently providing the stagecoach service that connects the localities of Alcudia de Monteagud, Tahal and Senés with Tabernas free-of-charge three days a week. The launch of the service, on 20 September, was reported at the presentation of the 7th edition of the Almeria Western Film Festival. A film festival created to promote the Western genre and stimulate the film industry in the region, of which ŠKODA is one of the main sponsors. Coinciding with this, ŠKODA has also released the "The Desert Cowboys” documentary, directed by Paco Cabellero, in tribute to those who still live in the desert and whose day-to- day difficulties, due to the lack of transport, are expected to improve with the implementation of the service. The piece can be seen on ŠKODA’s social networks and on the project’s website www.thedesertcowboys.com. After helping the inhabitants of Valdelinares and the Tabernas Desert, the brand continues in its fight against isolation and depopulation in remote locations with mobility solutions. Film advertisement created by Proximity, Spain for Skoda, within the category: Automotive.

Film advertisement created by Buzzman, France for Burger King, within the category: Food.

In June 2018 the Danish parliament announced that from august 1st it will be illegal for people to wear Islamic veils in public. A law that is not only discriminating towards the less than 200 women in Denmark who wears Islamic veils. But is also in conflict with the Danish constitution. Only a few days after the announcement, the news media Ekstra Bladet created a Facebook event, called ‘The longest masquerade in Denmark’. Starting on August 1st and till the law has been reversed. The masquerade works as a tool for people to freely wear whatever they want to wear, as the law states that if you’re on your way to a costume party, you’re allowed to wear head garments. A loophole the lawmakers failed to see for themselves, and the loophole Ekstra Bladet used to expose their agenda. Digital advertisement created by Hjaltelin Stahl, Denmark for Ekstra Bladet, within the category: Media.

Film advertisement created by DDB, United States for New York City Ballet, within the category: Recreation, Leisure.

Film advertisement created by Tongal, United States for Lucky Charms, within the category: Food.