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Goyal & Co launched a new apartment complex in Bangalore, which they officially registered as 'Orchid Piccadilly'. In a country scarred by the British rule, this was indeed an icky situation to be in, to add to our problems, there was nothing British about the architecture or any aspect of this project for that matter. What started as a conundrum was then flipped on its head and used to our advantage with the Tag line of the campaign stating "Orchid Piccadilly, Nothing British About it". We played on the innate, ancestral need of us Indians to take a dig at the British. And it worked. It struck a chord with our Indian audiences. They had a good laugh. No offence to the British :) Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

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Digital advertisement created by Miami Ad School, United States for Uber, within the category: Transport.

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SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

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Digital advertisement created by DDB, United States for Ronald McDonald House Charities, within the category: Public Interest, NGO.

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Behind every great man there's a greater woman. Who taught Juan Sheet everything he knows about wiping up spills and cleaning all around the house? His Nonna of course. Plenty introduce their first YouTube channel, hosted by Juan and his Nonna to show a variety of 'genius' tips. http://www.youtube.com/user/PlentyGenius Digital advertisement created by Publicis, United Kingdom for Plenty, within the category: House, Garden.

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Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.

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Digital advertisement created by Golden Submarine, Poland for Delikatesy Centrum, within the category: Retail Services.

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Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.

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Film advertisement created by Leo Burnett, United Kingdom for Old Spice, within the category: Health.

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Ubisoft and CLM BBDO aim right with "The Shooter", the new global campaign for Tom Clancy's® Rainbow Six SIEGE.

WVA

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

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A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.

WVA

KLM teamed up with fellow Dutch brand Heineken in search of bold adventurers from across the world. In bars around the globe, people ordering a Heineken were asked if they would like an “Orange Experience” to go with it. For those brave enough to find out more, the people had to be willing to complete several challenges to see if they were worthy of the invitation, such as singing ‘Oranje Boven’, a Dutch folk song in a packed bar. Those adventurous enough to complete the challenges were rewarded by immediately being flown out to Amsterdam with a friend to join in the epic King’s Day celebrations.

WVA

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

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Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

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10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

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Belgian tv-station Canvas will soon air the new Swedish crime series Midnight Sun. To announce this prestigious show, Canvas and its advertising agency mortierbrigade contacted a real Swedish criminal. The result is an intriguing portrait of a criminal who recognises something from his own past in the show, and a cliffhanger that makes you want to watch it. Film advertisement created by Mortierbrigade, Sweden for Canvas Tv, within the category: Media.




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