Integrated advertisement created by Dentsu Aegis Network, Nigeria for Better Life Billionaire, within the category: Gambling.

Film advertisement created by SapientRazorfish, United States for Dunkin' Donuts, within the category: Food.

Additional credits: Producer: Dejan Ivanov Outdoor advertisement created by McCann, Serbia for Maskot, within the category: Fashion.

Film advertisement created by The Marketing Arm, United States for Bod Man, within the category: Health.

Digital advertisement created by Leo Burnett, United States for Nintendo, within the category: Gaming.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

Film advertisement created by BarrettSF, United States for Chime, within the category: Finance.

For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores. Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun. Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.

Film advertisement created by ABK Communication, Georgia for Alpina Paints, within the category: House, Garden.

Music competition - LED bulbs vs. traditional bulbs Film advertisement created by NRG brands, Bulgaria for V-TAC, within the category: House, Garden.

Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.

AbEXP is a Google Chrome extension, which uses ad-block technology to transform commercial banner ads on a website into an audio visual experience featuring music by electronic duo, Kenton Slash Demon.

This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

Film advertisement created by DDB, Belgium for IKEA, within the category: Retail Services.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

The Music Method experiment was carried out to see if playing music can improve the working environment in terms of healthier and happier employees. Content advertisement created by Pool, Sweden for Yamaha, within the category: Electronics, Technology.

Film advertisement created by Dallas, Belgium for Joe FM, within the category: Media.