We all have that idea that wanders around our head. You know, the one that solves that one pet peeve you have? Often, an idea ends up forgotten as there is so much going on in our daily lives. But what if you had the manpower and time to actually bring that idea to life? This is exactly what Startup in 24 hours is for. We gathered a bunch of enthusiastic people to work on equally cool ideas for 24 hours straight.

This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Direct advertisement created by The Marketing Store, Brazil for Shell, within the category: Automotive.

KnowNo is an awareness project created to clear up the gray area around consent. Starting with a street performance and video leading to a simple online quiz, the campaign delivers an important message to women, men, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of sexual consent undeniably clear. The video is composed with permission from Lady Gaga and Dianne Warren to the instrumental version of "Til it Happens to You.” Ambient advertisement created by Marc, United States for KnowNo, within the category: Public Interest, NGO.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Film advertisement created by Bullpen Integrated, United States for SurveyMonkey, within the category: Professional Services.

Film advertisement created by The Marketing Arm, United States for Bod Man, within the category: Health.

Film advertisement created by Joe Public, South Africa for Nedbank, within the category: Finance.

Film advertisement created by Wing, United States for Pickupmydonation.com, within the category: Public Interest, NGO.

Film advertisement created by DDB, Netherlands for Volkswagen, within the category: Automotive.

Outdoor advertisement created by JWT, Ecuador for Hospital Sotomayor, within the category: Health.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

Bell honours Canadian Veterans.

Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.

When was the last time you saw oily skin in a fitness advert? This branded content piece aims to challenge the traditional, polished advertising of the fitness industry. ‘Fuel your passion’ is a visually driven story depicting the journey of a young traveller from preparation to his trip to the amazing Faroe Islands. It is a raw and honest depiction of a member of gen z.