Digital advertisement created by Thinkmodo, United States for Carrie, within the category: Media.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive. Film advertisement created by Fahrenheit, Peru for Oechsle, within the category: Retail Services.

The jobsite Infojobs presents the commercial "Lion", which launches the new business valuation service available on the platform. In Brazil, the idiom "killing a lion a day" is widely used in the corporate environment, and means overcoming a difficult challenge every day. With that on mind, the film shows a young man arriving at a company on his first day of work when he is surprised by an absurd situation: an employee's fight with a lion in a meeting room. Regardless of the situation, an old company employee tries to calm him down. In addition to national broadcasts on open TV, the commercial was released in 15'' and 6'' versions on the internet. Film advertisement created by BBH, Brazil for InfoJobs, within the category: Professional Services.

How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering. Film advertisement created by DDB, Philippines for Philippine Commission on Women, within the category: Public Interest, NGO.

Copywriter: Ron Foth Jr. Film advertisement created by Ron Foth, United States for Columbus Zoo, within the category: Recreation, Leisure.

Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

To promote PERRIER® Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, “The Lion”, directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage! The actress of the film’s remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER® Fines Bulles. Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure. Ambient advertisement created by Carmichael Lynch, United States for Carmichael Lynch, within the category: Agency Self-Promo.

Film advertisement created by Artplan, Brazil for Etna, within the category: House, Garden.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

When looking at e-sports, the fastest growing sport in the world, we found that it as a culture attracts mainly young men (10:1 ratio 2018), both playing and following, excluding not only women, but also older people. The elderly, who are also seen as the digital underclass. But gaming really isn’t about physical strength or about who you are or where you’re from. Anyone should be able to take part. So, when every tech brand is looking to promote AR or VR inventions we looked the other way and embodied Lenovos brand tagline “Different is better” in a new shape and form. We created a living proof in that would strengthen Lenovo’s brand in the e-sport community. This by creating a series of Counter Strike Teams consisting of elderly that could infiltrate the gaming community. With our modest budget, they have played against pro kids, made interviews, spoken with politicians, inspired and been copied (seriously great). A digitally overloaded group has connected with the digital underclass. Grandmothers play with grandchildren. The attention in mainstream media has brought understanding to an often misunderstood sport. The Silver Snipers, Grey Gunners and the other teams proves that gaming is for everyone. Digital advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

Riga International Airport creates a symphony dedicated to Latvia's 100th anniversary, using special artificial intelligence technologies and involving almost 20 thousand passengers and airport guests, as well as nearly 250 units of the airport's technical equipment. Digital advertisement created by TBWA, Latvia for Riga International Airport, within the category: Transport.

Film advertisement created by Leo Burnett, United States for Envo Water, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Grey, China for Joy of Life, within the category: Public Interest, NGO.

Film advertisement created by Trisect, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Canada for Rogers, within the category: Electronics, Technology.

Being born a Thai woman, there’s a lot to worry about. All these endless stress and worries causes them to suffer from something they never noticed.

Jack is a man who thinks life is slipping through his fingers. He can hardly breathe, he feels overwhelmed by his daily routine. He sets off to see a new world, to get lost amidst the light that a new place brings. Chloe is a young lady who’s tired of feeling uninspired with life. She wants joy, she wants enthusiasm, she wants beauty. She leaves for a place where she finds herself seduced by history, by old traditions dressed as new, by a new life. Klaus has a whole lifetime behind him, but he feels that he missed out on something important: living. Here he finds new talents, tries new hobbies, discovers new flavours. He knows that it’s never too late to change his life. Film advertisement created by Partners, Portugal for Turismo de Portugal, within the category: Hospitality, Tourism.