Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade. Experiential advertisement created by McCann, Poland for MasterCard, within the category: Finance.

To celebrate its 25th birthday, the National Lottery has partnered with Jungle Creations’ new creative agency ‘The Wild’ to produce a campaign that aims to showcase its projects and raise awareness of the £30 million a week of National Lottery money that goes to Good Causes, amongst their target audience of 18-34 year olds. In a collaboration that is the first of this kind for the National Lottery, they enlisted The Wild to produce an original two part docu-series, three social videos and a number of articles, to be distributed on Jungle Creations’ channel, VT. Following on from the first film ‘Project Celt’, the second film in the series ‘From Peckham to Podium’ is published today on VT and will also be showcased on the big screen at the BMX Supercross World Cup at the end of the month. ‘From Peckham to Podium’ follows 18 year-old BMX rider, Kye Whyte, who is training for the Tokyo 2020 Olympics in the hopes of becoming a member of Team GB. Born and raised in Peckham, Kye started BMXing at the age of six and with the support and sacrifices his parents have made he has since won nine British Championships and six national championships. Already a European Championships silver medalist, today Kye is able to train full time thanks to the funding that the National Lottery has provided. Content advertisement created by The Wild, United Kingdom for The National Lottery, within the category: Gambling.

Direct advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

Digital advertisement created by Barkley, United States for Take5, within the category: Confectionery, Snacks.

Film advertisement created by Biborg, France for Monster Hunter, within the category: Gaming.

We harvested the energy from the footsteps of the 25,000+ people entering and exiting the Santiago de Chile international marathon. This energy was stored in a battery and used to project motivational messages that were displayed to the runners in the 39th kilometer of the race. The messages were synchronized with the unique chip numbers of every runner, allowing friends and family to personalize messages of encouragement. Created by iris in collaboration with Pavegen, the installation generated enough energy to display messages for six hours – allowing adidas to give every marathon runner a ‘Boost’ in their final strides. The installation is a creative vehicle inspired by the technology of adidas’ latest flagship running shoe, energy Boost™. Made of a unique material that is significantly more effective at absorbing and returning energy than traditional EVA materials, Boost™ claims to make runners more efficient. Ambient advertisement created by Iris, United States for Adidas, within the category: Fashion.

Film advertisement created by M&C Saatchi, Germany for Kinder, within the category: Confectionery, Snacks.

To help deal with depression in refugee camps Yogobe, an online yoga site, teamed up with a psychology professor from University of Lund to create classes that can relieve symptoms of PTSD and depression that 1/5 refugees suffer from. Experiential advertisement created by Milk, Sweden for Yogobe, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for St John Ambulance, within the category: Professional Services.

Digital advertisement created by Dentsu, Japan for Nepia, within the category: House, Garden.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Film advertisement created by DLBGROUP, Venezuela for Laboratorio La Santé, within the category: Pharmaceutical.

Film advertisement created by Wongdoody, United States for SIFF, within the category: Recreation, Leisure.

Content advertisement created by Godfather, United States for Fruit of Life, within the category: Non-Alcoholic Drinks.

French academic support & tutoring for children. Film advertisement created by Les Gaulois, France for Acadomia, within the category: Education.

Digital advertisement created by Cundari, Canada for Sick Kids Hospital, within the category: Health.

Film advertisement created by Goodby Silverstein & Partners, United States for Bay Area Council, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Film advertisement created by VSA Partners, United States for Blue Point Brewery, within the category: Alcoholic Drinks.

‘Women In Gold’ is a PSA that supports gender equality in a male-dominated industry. It shows the birth of a golden statue, named Scarlet, who’s the counterpart to the Oscar the Academy hands out every year.