“Surreal is real in dementia” is an awareness campaign designed for Enable Foundation Hong Kong, an NGO creating a cultural model for better understanding of dementia symptoms. The campaign visualizes common dementia symptoms besides the most well-known symptom of memory loss. It comprises videos, animated icons, print and posters. Integrated advertisement created by Michele Salati, Hong Kong for Enable Foundation, within the category: Public Interest, NGO.

Today, in France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices... not music. What a pity, in a digital world where music has never been so accessible. Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games. For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities. Thanks to INJS, Damien Quintard works directly with young deaf people and deaf professionals to understand their problems. Together, they are developing a system that will allow deaf people to feel sound frequencies through vibration. Digital advertisement created by Marcel, France for INJS Paris, within the categories: Education, Public Interest, NGO.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Digital advertisement created by Cossette, Canada for Sick Kids Hospital, within the categories: Health, Professional Services.

Film advertisement created by 3Sba, Russia for Credit Bank of Moscow, within the category: Finance.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Digital advertisement created by Staff, Brazil for SUIPA, within the category: Public Interest, NGO.

Film advertisement created by Big Communications, United Kingdom for Harley-Davidson, within the category: Automotive.

Film advertisement created by Lucky Generals, United Kingdom for Frankie & Benny's, within the categories: Food, Recreation, Leisure.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.

Digital advertisement created by Saatchi & Saatchi, Canada for CMA, within the category: Professional Services.

Ambient advertisement created by ADK, Japan for Dentiste', within the category: Health.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

Meireles Junior is a renowned photographer from São Luís. A professional with more than twenty years of experience, he has already published six books, one of them, used in this activity, was specially created for São Luis’s foundation anniversary celebrations. Meireles has participated in exhibitions in Paris (France), New York (United States), Orlando (United States), Coimbra (Portugal) and several Brazilian cities. Experiential advertisement created by Quadrante, Brazil for Uber, within the category: Transport.

Ambient advertisement created by Decembrist, Russia for Food for Life, within the category: Public Interest, NGO.

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.