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Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an integrated bluetooth speaker. The Sofa is part of an online campaign in 5 different countries and is currently up for grabs. Ambient advertisement created by BBDO, Croatia for Staropramen, within the category: Alcoholic Drinks.
One in four Americans, and one in five Brits, has a disability, but despite being the largest minority community across the globe, products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on an aerosol can with limited arm mobility is a real challenge – and sometimes the fear of sweating keeps people with disabilities from moving as much as they would like to. Degree believes in the power of movement to transform lives - and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. Deodorant helps give people the confidence to move. Therefore, in an effort to provide equitable access to the products and experiences needed to move, Degree partnered with Wunderman Thompson and their Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities, driven by a mission to make the deodorant application process accessible to everyone. Integrated advertisement created by Wunderman Thompson, United States for Degree, within the categories: Beauty, Health, Personal Accessories.
Film advertisement created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.
Film advertisement created by Deutsch, United States for PetSmart, within the category: Pets.
Film advertisement created by Droga5, United States for Johnsonville, within the category: Food.
To download the plug-in: http://goo.gl/1XJuW A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones. Digital advertisement created by Saatchi & Saatchi, Israel for Clean Up the Internet, within the category: Public Interest, NGO.
Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.
Peer 2 Peer mobile transactions will reach a predicted $86 billion in the U.S. alone by 2018. And if you have ever read a Venmo feed, you know people spend their money on some pretty dumb shit. Venmo has partnered up with the Jimmy V Foundation for Cancer Research, allowing users to opt into our Venmo for V program that will donate their change. Donating is now just as easy as spending. Digital advertisement created by Miami Ad School, United States for Venmo, within the categories: Finance, Public Interest, NGO.
A campaign of three horror movies to raise awareness that heart disease kills more people than any serial killer.
Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.
This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst. Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.
Digital advertisement created by Serviceplan, Germany for Beck's, within the category: Alcoholic Drinks.
Swiggy is India's largest food delivery app and one of the few brands in India to hire female delivery partners. This film was released around Christmas 2018.
Film advertisement created by Madwell, United States for Verizon, within the category: Electronics, Technology.
AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.
One tiny donation can feel like a drop in the ocean. But if we come together, that donation can grow to something that can change the world. One donation can be the start of a chain reaction. Film advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.
Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.
Digital advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.