We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

With their outstanding play on the court this season, Kemba Walker, Jaylen Brown and Jayson Tatum belong among the stars at the 2020 All-Star Game. To promote their candidacy and encourage fans to vote, Sleek Machine took a decidedly interstellar approach complete with a dramatic mission control launch sequence highlighted by eye-popping plays from the season. Playing out across TV, digital, social, OOH and in arena, the campaign launched Christmas Day and will run through the end of All-Star voting on January 20. Integrated advertisement created by Sleek Machine, United States for Boston Celtics, within the category: Sports.

Film advertisement created by TBWA, Switzerland for Bell, within the category: Electronics, Technology.

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

Film advertisement created by Pinnacle Advertising, United States for WeatherTech, within the category: Automotive.

Outdoor advertisement created by Momm, Brazil for Momm, within the category: Agency Self-Promo.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Uncontrollable shaking: it’s the most commonly recognized symptom of Parkinson’s. But not so recognized is how many young people are affected by the disease, a sobering and little known fact highlighted in an emotive new campaign for Parkinson’s NSW. Developed by J Walter Thompson Sydney and launched to coincide with World Parkinson’s Day, the powerful film ‘The Hold’ was directed by industry legend, David Denneen through Filmgraphics. It features an elderly man and his daughter holding hands, to subdue the father’s shaking. Or though it seems. It is then revealed that it is in fact the young woman whose hands are shaking, and she is the one who is living with Parkinson’s. Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by LDC, Brazil for Grupo Guga Kuerten, within the category: Public Interest, NGO.

A simple idea for ADA Foundation that got together the billboards in Colombia with the abandoned animals of the foundation, to find brands to advertise and new homes for all of the animals. Outdoor advertisement created by BBDO, Colombia for ADA, within the category: Public Interest, NGO.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.