Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

Film advertisement created by Fred & Farid, Algeria for Amor Benamor, within the category: Food.

In Ukraine, where brands feel ashamed to create something that is called advertisement and try to add some philosophical and really sophisticated background over their product, Roshen decided to be that brand, who is ok to be “just a perfect chocolate” and created ironic advert which recalls all that stereotypes and chocolate cliches in their new spot made with Ukrainian creative agency BART&FINK. When you are already number one on the market and you are really confident about your quality and the taste of your chocolate, you don’t have to say that it is made with perfect cacao beans somewhere over the rainbow, or for the hundredth time underline that dark chocolate is bitter and sweet. Everyone already knows that. You can be witty and make fun of the category, sit down with your customer over the TV screen and sound like “look what a hilarious stuff we made about our awesome chocolate”. And still, be a number one. Therefore, keeping with the best traditions, we have this high-end spot with the perfect man (obviously), perfect song (come on, we all know it), perfect decorations (Lana Del Rey would be jealous) and a bit of flamingo, because who else can do that? Film advertisement created by Bart&Fink, Ukraine for Roshen, within the category: Confectionery, Snacks.

Film advertisement created by Don't Panic, United Kingdom for National Autistic Society, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Brazil for Vivo, within the category: Electronics, Technology.

Historically Costa Rica has had an image of “green country”, other countries have applauded the initiatives from this little place in Central America. Sadly, costarican politicians were not doing their work to keep on that commitment. One example was Bill 20.985, regarding the ban of single use plastic focused on straws, bags and bottles. It was presented to Congress more than 10 years ago, without any progress at all. We launched Strawmitments, a social movement that invited people to fabricate a commitment ring from their last plastic straw, as a symbol to show the commitment they have with the planet. Together with an online petition to approve Bill 20.985, citizens showed the kind of commitment the government has been lacking for decades about the issue. Integrated advertisement created by Orson, Costa Rica for Marviva, within the category: Public Interest, NGO.

Commercial shown on French television, featuring music from de Wolfe Music by composers William Henries & Steven Haller.

To hear the full track click here: http://goo.gl/CiKMn

In early 2017, PUMA launched a youth football (soccer) loyalty program called PUMAPitch. To welcome their newest members, PUMA partnered with Cramer to develop exclusive packaging that doubled as an exclusive brand experience. The young athletes were told their new cleats would arrive in "exclusive packaging." They weren't expecting sleek, padlocked, polypropylene cases. Each case was etched with an anthem inspired by the PUMA brand promise, Forever Faster: "Calling all gamechangers, all up-and-comers, all troublemakers. We're looking for the few. The few who demand more from themselves, their gear, and the game." Players read and re-read the anthem until they discovered a hidden challenge, a clue, and the secret to unlocking the cases. While solving the puzzle, players internalized the brand story, accessing their new cleats in a fun, relevant, and engaging brand experience. Direct advertisement created by Cramer, United States for Puma, within the category: Fashion.

Heritage Bank celebrates the different people that make the Northwest a diverse, interesting place. And they believe differences can build a better bank, too. Which means they can offer their customers more than a community bank. But rather, a community of banks. Film advertisement created by Hydrogen, United States for Heritage Bank, within the category: Finance.

In Chile are more cellphones that people, making a giant consumption around this device, practically people buy a new phone by year. But what happens with all those abandoned devices They finally become electronic waste, positioning Chile as the biggest productioner of electronic waste in whole Latin America. To change this reality the most important TELCO in Chile launched to the e-service market a new high-technology service. Integrated advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

Whenever there is sports on television, everyone watching it seems to instantly decide they are the smartest person in the bar. Agencia Africa Brasil has made it possible for sports fans to become real experts in fighting, whatever the social setting. The agency has created the Ultimate Fighting Championship (UFC) EAR wireless headphone, in the delightful form of a battered UFC fighter's ear. How does it work? The headphone has a built-in radio transmitter that makes it impossible to miss a moment of the big fight. UFC EARs were distributed throughout São Paulo, to punters at local bars broadcasting UFC fights. The result? The number of fighting experts grew dramatically. Direct advertisement created by Africa, Brazil for UFC, within the category: Media.

Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.

To celebrate the 15th French Film Fest, Institut Français asked us to change the perception of French Film as overly intellectual, slow and dull. Digital advertisement created by Publicis, Portugal for French Film Festival, within the category: Recreation, Leisure.

On Dec. 5, kate spade new york will launch a new episode of its "Miss Adventure" holiday film series starring Miss Piggy and Zosia Mamet with a cameo by Man Repeller’s Leandra Medine. The film opens with Miss Piggy and old friend, Zosia Mamet on their way to a holiday party at the top of the empire state building. As the two see one another, they run into the most classic of all wardrobe malfunctions: they’re wearing the same outfit. In the elevator, over the 102 floors up, an exuberant accessorizing frenzy of back and forth adornment occurs. There’s friendly competition, screwball comedy, stylish bonding moments and, ultimately, original style. Film advertisement created by Kate Spade, United States for Kate Spade, within the category: Fashion.

International production company Park Pictures and award-winning feature film director Amy Rice showcases powerful motivational stories of female leaders running for Congress this November, in “Women Rising,” a call to vote by the Serve America PAC.

DLB Group together with Xtreme Picture and the Anticancer Society of Venezuela wanted to send a message to society to prevent cancer in smokers, especially in people who have not started smoking yet. To smoke you need to have style. When you grab the cigar, you turn it on and give that first puff of smoke, it is appreciated how you are in your lifestyle, the passion you have and the attitude which you develop yourself with. What most people do not know is that 70% of people start smoking because they strongly believe that gives them style and 70% of those people develop cancer because of smoking. Film advertisement created by DLBGROUP, Venezuela for Anticancer Society of Venezuela, within the category: Public Interest, NGO.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.

“Reverse” is a short film that tells the story of a young daughter and the many challenges she faces on her journey to motherhood. Despite good parenting, good education, and a good job, surviving giving birth is far from a given. Merck for Mothers, believes no woman should have to give up life to give life. 60% of all maternal deaths in the U.S. are preventable. Let's turn outrage into action and make maternal mortality a thing of the past. Film advertisement created by Matter Unlimited, United States for Merck for Mothers, within the category: Public Interest, NGO.