Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need. Digital advertisement created by John Pitcher, Poland for Red Cross, within the category: Public Interest, NGO.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Direct advertisement created by Rokkan, United States for JetBlue, within the category: Transport.

Watch the first ever ballet performed by an airplane. AirBaltic teamed up with experimental ballet choreographer to rehearse world’s first ballet “The Nutcracker” with Bombardier CS300. Experiential advertisement created by Cube, Latvia for airBaltic, within the category: Transport.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Digital advertisement created by Rethink, Canada for Vancouver Orphan Kitten Rescue Association, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Niko, within the category: Electronics, Technology.

Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

Director: Jan Macierewicz


Film advertisement created by Publicis, Turkey for D&R, within the category: Media.

Digital advertisement created by Ogilvy, Brazil for Fanta, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Playground Production, Denmark for Thisisfootball.com, within the category: Media.

Film advertisement created by DLBGROUP, Venezuela for Laboratorio La Santé, within the category: Pharmaceutical.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

The first digital Swear Jar using voice recognition from Google, making it as fun to donate as it is to watch Comic Relief. Digital advertisement created by Grey, United Kingdom for Comic Relief, within the category: Public Interest, NGO.