Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children's Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the "Square of Children's Rights" in Hamburg, but also the first virtual museum for children's rights. Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate. The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth. Integrated advertisement created by Saint Elmo's, Germany for Hamburg Child Protection Association, within the category: Public Interest, NGO.

THE TRAJECTORY OF BRAZILIAN WOMEN IN THE ENVIRONMENT OF TEACHING IS PERSEVERANCE. TO CELEBRATE THAT FORCE, Univel presents a project that contemplates the history of women in education, especially those struggles to conquer a space in the University education. Integrated advertisement created by DBPV, Brazil for Univel, within the category: Education.

On the dutch version of So you think you can dance two guys take breakin' to the next level. Film advertisement created by Pool, Netherlands for Radio 538, within the category: Fashion.

Grandma Hackers is an experiment featuring 6 real-life grandmas trying to hack their grandchildren in order to demonstrate how easy it is to get hacked if you’re not protected.

Film advertisement created by la comunidad, United States for VH1, within the category: Media.

Digital advertisement created by Decembrist, Russia for Nochlezhka, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, Belgium for Nissan, within the category: Automotive.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

The Hellmann's Real Food Rescue is a new program that will recover excess food after events at Scotiabank Arena (North America's 3rd-busiest arena) and deliver it to local food banks, with plans to soon expand into other stadiums and arenas. Ogilvy Canada launched the program by giving out free food to anyone in attendance at a sold-out stadium event. Then at halftime, a video let everyone know exactly where their delicious meal had come from. Experiential advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Refinancing — a banking product designed to reduce the financial burden of users on a loan. Refinancing repays an existing client loan with disadvantageous terms in another bank and provides a new one at a lower interest rate. Film advertisement created by Adsapience, Ukraine for Kredobank, within the category: Finance.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time... We installed a door that counts the people who open it. And if you want to win - you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue... Experiential advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Film advertisement created by FCB, Canada for BMO, within the category: Finance.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Åkestam Holst, Sweden for Pause Home Entertainment, within the category: Electronics, Technology.

Film advertisement created by TBWA, Australia for David Jones, within the category: Retail Services.