Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left. Film advertisement created by Hello, Germany for HD+, within the category: Media.

On the dutch version of So you think you can dance two guys take breakin' to the next level. Film advertisement created by Pool, Netherlands for Radio 538, within the category: Fashion.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out. Experiential advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Ambient advertisement created by BBDO, Brazil for HP, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Integrated advertisement created by GSD&M, United States for Popeyes, within the category: Food.

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.

iDectect is a simple tool that use Face ID technology of the iPhone X to help to detect and reduce the consequences of a stroke. Digital advertisement created by Miami Ad School, Spain for iPhone, within the category: Electronics, Technology.

Since HP was founded by Bill Hewlett and Dave Packard, they’ve understood that the planet is a finite resource. And that a diverse workforce is a smarter workforce. They’ve always thought hard about hard things. We are psyched to launch two new spots for HP in the Olympics that put HP’s thoughtful values and innovations at the forefront. Film advertisement created by Wieden + Kennedy, United States for HP, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.