Film advertisement created by AKQA, Brazil for Code of Conscience, within the category: Electronics, Technology.

Film advertisement created by Etcetera, Netherlands for Toyota, within the category: Automotive.

Digital advertisement created by CP+B, Sweden for Scania, within the category: Automotive.

Film advertisement created by H-Paris, France for Darty, within the category: House, Garden.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden’s most famous parks would look like without trees. The campaign aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice. The film is part of a new campaign and initiative from Vi Agroforestry called Life Without Trees. Film advertisement created by MRM, Sweden for Vi Agroforestry, within the category: Public Interest, NGO.

Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day. Ambient advertisement created by TBWA, Belgium for Maes, within the category: Alcoholic Drinks.

A year after the success of “The doll that chose to drive”, its last animated short film, the Barcelona-based agency and Audi Spain have released “Ever After”. The night before Christmas, a father tells a story to his daughter. Although the father tells a classic tale, the girl imagines a totally different story. With this campaign, we are looking to raise awareness about how classic tales include gender stereotypes in their stories and, moreover, to claim the power of imagination to fight against these stereotypes. Film advertisement created by Proximity, Spain for Audi, within the category: Automotive.

Direct advertisement created by BBDO, United Kingdom for The Outside Project, within the category: Public Interest, NGO.

Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter. Digital advertisement created by Rabarba, Turkey for Turkcell, within the category: Electronics, Technology.

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. With this objective, Nutella Unica was born-- the first limited edition made by seven million different jars: dozens of patterns, thousands of color combinations, one special algorithm. Design advertisement created by Ogilvy, Italy for Nutella, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

By converting fans passion into energy, using Vibrational Energy Sheets, IBM power the less fortunate in Brazil. Ambient advertisement created by School of Communication Arts, United Kingdom for IBM, within the category: Electronics, Technology.

Film advertisement created by BBDO, Canada for Take Note, within the category: Retail Services.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.