The ProblemThe target group of the Mercedes-Benz Sprinter think they can not afford one because Mercedes-Benz is often seen as a very expensive brand. In reality the Mercedes-Benz Sprinter is a really affordable option compared to other vans in its league.But because potential buyers think they can not afford a new van they go look for a cheaper alternative on the internet. To show people it’s better to spend a little more money on a brand new Mercedes -Benz Sprinter than buying a second hand van from the competition we did something different. The IdeaInstead of promoting the new Sprinter we started selling second hand vans of the competition. On the Dutch Ebay called Marktplaats, the number one site where people sell their cars, we placed fake adverts of our competitors. On first sight these seem to be normal adverts of people trying to sell their van. But when you browse the pictures you see a brand new Sprinter that is parked in the background. Big letters on the side of the Sprinter tell you that you be better of buying this brand new sprinter than the second hand van in the advert. When people call the telephonenumber they hear a voicemail of an angry car salesman that tells you to go to the Mercedes-Benz dealer. When they send an e-mail they receive an autoreply message.The ResultsThe adverts where viewed more than 20.000 times in one day, a normal Marktplaats ad just 20 times. Quickly it got picked up by Autoblog. nl, the biggest carblog in the Netherlands with more than 1 million unique visitors and after that other carblogs followed. It started a buzz on Twitter and also attracted Spitsnews. We received a large amount of voicemail and e-mail replies of people asking about the Sprinter. Two fake adverts on Marktplaats, a total cost of 150 Euros and a lot of free publicity turned this campaign into a real success. Digital advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward. Digital advertisement created by Miami Ad School, Germany for Facebook, within the category: Electronics, Technology.

Film advertisement created by TBWA, Switzerland for Bell, within the category: Electronics, Technology.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by &Barr, United States for Bealls, within the category: Retail Services.

"When Donald Trump was running for president, the New York Times published a list of every place he insulted on the campaign trail. When he got elected, I decided to embrace the new political landscape and insult him 282 times right back, one for every item on that list.

Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

Ambient advertisement created by Isobar, Poland for Pedagogium, within the category: Public Interest, NGO.

Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.

Every spring in Latvia comes with a huge increase in bicycle thefts. Everyone knows it, but because of the state laws, police can’t do much about it. We had to change the situation, so we made an experiment called “Velofenders” (Bike theft).It involved 5 bikes equipped with GPS trackers, multiple online cameras, 16000 crime witnesses, every bike thief in Latvia and the local police. After the project IR magazine raised the topic and because of our experiment state police admitted that there is something wrong with the laws, so now they are working on a new and hopefully better law. Ambient advertisement created by Pika, Latvia for IR Magazine, within the category: Media.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Film advertisement created by Jandl, Slovakia for Samdex, within the category: Retail Services.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Film advertisement created by BSSP, United States for FootJoy, within the category: Retail Services.

Humanity needs harmony. Our national anthems are revered sources of pride, but their lyrics are brutal celebrations of war. Defining identity by the bloodstains of history glorifies violence and motivates atrocity. Ghedh is the universal statement of peace that can be written in every typeface, understood in every language, and sung in every country. As an international anthem, Ghedh unites the peaceful parts of current anthems in a global celebration of humanity. Rooted in “togetherness” and expressed as a universal glyph, Ghedh raises its voice as a visual manifesto. The Ghedh sign can be understood in every language as a proclamation of peace. Integrated advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world. Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.