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WVA

To celebrate the World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, we created something new, something to remember the past, remember the songs and the artists that made those days, the Radio days. Digital advertisement created by Ogilvy, Portugal for Radio Sim, within the category: Media.

WVA

Introducing the all-new limited edition Sprayground luggage. Check out Madzilla getting spaced-out in the cosmos, Liza Lash in a runway show at 30,000 feet, Sprayground founder David Ben-David himself shredding the gnar on an epic shark-infested wave, Anthony Alcaraz navigating a mind-bending Hong Kong cityscape, and Stacey Hash floating in a purple pool of “sizzurp”... Get packed. The Journey Begins. sprayground.com/luggage Film advertisement created by Giant Propeller, United States for Sprayground, within the category: Personal Accessories.

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Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

WVA

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

WVA

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

WVA

The campaign was inspired by the millions of vacation days that go unused in America, which has proven to negatively affect health, happiness, and productivity. Flights.com created a series of videos that playfully remind Americans about the importance of taking those days off to reconnect with their favorite places and people. Film advertisement created by Pacific, United States for Flights.com, within the category: Professional Services.

WVA

Digital advertisement created by Acart, Canada for Acart, within the category: Agency Self-Promo.

WVA

Fake news has found its way into our newsstands, televisions, and even our politician’s tweets. We decided to make use of NYC’s ongoing trash problem by putting fake headlines where they belong - in the trash.

WVA

In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie. We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters. Film advertisement created by Possible, Russia for Polioxidonium, within the category: Pharmaceutical.

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Passengers are invited to type their birthday on JCDecaux digital screens to find out their zodiac animal sign and to play an interactive game to win a fantastic prize. Outdoor advertisement created by m2m, Australia for The Star, within the category: Hospitality, Tourism.

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Film advertisement created by AKQA, Brazil for Code of Conscience, within the category: Electronics, Technology.

WVA

Film advertisement created by Powell, United States for Giphy, within the category: Electronics, Technology.

WVA

A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.

WVA

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

WVA

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

WVA

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

WVA

KLM teamed up with fellow Dutch brand Heineken in search of bold adventurers from across the world. In bars around the globe, people ordering a Heineken were asked if they would like an “Orange Experience” to go with it. For those brave enough to find out more, the people had to be willing to complete several challenges to see if they were worthy of the invitation, such as singing ‘Oranje Boven’, a Dutch folk song in a packed bar. Those adventurous enough to complete the challenges were rewarded by immediately being flown out to Amsterdam with a friend to join in the epic King’s Day celebrations.




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