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Film advertisement created by TBWA, United States for NKLA, within the category: Public Interest, NGO.

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Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

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The films were developed by Wieden+Kennedy London to support the call for entries for the D&AD 2014 Professional Awards. Factory Fifteen’s captivating animations frame the series, providing a glimpse within the rich history of D&AD and the Yellow Pencil. Closer inspection reveals some of the most awarded work in recent years, including Heatherwick Studio’s Olympic Cauldron, McCann Erickson’s Dumb Ways to Die and Channel 4’s Meet the Superhumans. Film advertisement created by Wieden + Kennedy, United Kingdom for D&AD, within the category: Professional Services.

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Digital advertisement created by Miami Ad School, Germany for Google, within the category: Professional Services.

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WVA

Digital advertisement created by Leo Burnett, Germany for Samsung, within the category: Electronics, Technology.

WVA

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.

WVA

This spot features two consistent characters from the world of Airtel, and shows that while there’s nothing wrong with traditional food preparation methods, adopting newer ways won’t hurt either, which is a metaphor that hints at the superiority of its 4G network. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

WVA

When sniffles and sneezes strike, Boogie Wipes help every Mom channel her inner rock star. Film advertisement created by Curiosity 360, United States for Boogie Wipes, within the category: Health.

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Film advertisement created by Cutwater, United States for Axos Bank, within the category: Finance.

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Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Non-Alcoholic Drinks.

WVA

Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions. “Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

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Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Digital advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

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Outdoor advertisement created by Ogilvy, Denmark for Ekstra Bladet, within the category: Media.

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Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

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This year, THORPE PARK Resort has partnered with AMC’s global TV series The Walking Dead to create a series of unmissable events throughout the season. At the centre of this is The Walking Dead: The Ride, the first ever rollercoaster experience themed on the TV show. Film advertisement created by TBWA, United Kingdom for Thorpe Park Resort, within the category: Recreation, Leisure.

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Film advertisement created by TBWA, Australia for Great Northern Brewing Co, within the category: Alcoholic Drinks.

WVA

Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.

WVA

Film advertisement created by VCCP, Australia for Compare The Market, within the category: Finance.




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