To prove the modern technique of the new AEG laundry range, we put the machines to the ultimate test: Wash and tumble dry a whole new fashion collection – just hours before the catwalk! AEG wanted to prove that their new laundry range could wash the most unwashable clothes. Therefore they challenged Whyred to wash and tumble dry parts of their A/W17 collection during Stockholm Fashion Week. Just hours before the catwalk. Whyred, one of Scandinavia's most popular clothing brands have a long history of working with sustainability, both in design and material. For Roland Hjort, head designer and founder, the test was a way to prove that pure materials of high quality should not hold back the creativity in their fashion due to if the customer can wash their clothes or not at home. And for Whyred it was also important to demonstrate that you can get a longer life of your clothes if they are cleaned properly, in your own washing machine. AEG new machines are capable of both washing and tumble dry wool and silk without affecting the color, fiber or structure of the garment. Although the clothes has a care label that says dry clean or hand wash. Content advertisement created by Pool, Sweden for AEG, within the category: Electronics, Technology.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

Ambient advertisement created by La Despensa, Spain for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. Integrated advertisement created by McCann, Italy for UBREW, within the categories: Alcoholic Drinks, Professional Services.

Film advertisement created by Translation, United States for NBA, within the category: Recreation, Leisure.

Everything’s better with cherries. Everyone who travels with airBaltic already knows that tickets with cherries are better – they mean discounts for flights and probably a champagne 11 kilometers up in the air. Panic studio brought those small, hard- to-find, but widely loved cherries to life, gave them a tiny dose of common sense and a large portion of humour – this way creating series of videos for airBaltic where cherries are waiting for the right moment to go on juicy adventures. Film advertisement created by Panic, Latvia for Air Baltic, within the category: Transport.

Ambient advertisement created by Preuss und Preuss, Germany for Amnesty International, within the category: Public Interest, NGO.

Content advertisement created by The Richards Group, United States for P.F. Chang’s, within the categories: Food, Recreation, Leisure.

Digital advertisement created by CLV, Spain for Aponiente, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by BBDO, Belgium for Cecemel, within the category: Non-Alcoholic Drinks.

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Film advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Film advertisement created by VaynerMedia, United Kingdom for Regaine, within the category: Beauty.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.