We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving. Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject. What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game. The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats. Experiential advertisement created by Miami Ad School, Germany for Xbox, within the categories: Gaming, Public Interest, NGO.

Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.

Digital advertisement created by Boondoggle, Belgium for Thomas Cook, within the category: Transport.

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society. Film advertisement created by Wunderman Thompson, United Kingdom for HSBC, within the category: Finance.

Film advertisement created by FCB, United States for Michelob ULTRA, within the category: Alcoholic Drinks.

With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.

Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.

As the original warm cookie delivery service, Tiff's Treats is legendary. So, what better way to promote a legendary brand like Tiff's than with some legendary Texas Longhorns football stars? Film advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

New video for Qmusic, a Dutch national radio station, where we found out how long it took before we got help with something small... (1.5 hours) and when someone helped, we surprised the unknowing guy with a big surprise for the small gesture.

You don’t need to see a shrink for a self reflection exercise. Just don’t do it when you are hungry. Because you are not you when you are hungry. Film advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Lucky Me Noodles believes in the power of families eating together. For the past eleven years, they have championed this message via the Kainang Pamilya Mahalaga Project (Family Meals Are Important Project), which seeks to educate families on the benefits of family meals and help enable them to find time to eat together. This year, they wanted to shine a light on the parents and families who find ways to eat together - no matter the time or the place or what food they have to share. The spot is directed by celebrated local director Borgy Torre and features one of the country’s most iconic songs: Panalangin (My Prayer) by Apo Hiking Society. Film advertisement created by Publicis, Philippines for Lucky Me! Noodles, within the category: Food.

Film advertisement created by Buzzman, France for Canalplay, within the category: Media.

DP/Finish/Color: Michael Jensen / pixelworkers.tv Digital advertisement created by Innocean, United States for Thousand Dollar Shave Society, within the category: Retail Services.