Film advertisement created by Publicis, Israel for Sprite, within the category: Non-Alcoholic Drinks.

Ad Digital advertisement created by Slogan, Brazil for Toyota, within the category: Automotive.

Film advertisement created by Havas, Belgium for The Reading Foundation, within the category: Public Interest, NGO.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Film advertisement created by DDB, Netherlands for Menzis, within the category: Finance.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

To celebrate the World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, we created something new, something to remember the past, remember the songs and the artists that made those days, the Radio days. Digital advertisement created by Ogilvy, Portugal for Radio Sim, within the category: Media.

Ambient advertisement created by mlnteraction, Thailand for Tesco, within the category: Retail Services.

Princess Cruises launched its first advertising campaign written and produced specifically for its international markets, titled "Princessa." It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

Domino's delivers Christmas dinner to homeless people. . Film advertisement created by Candy Shop, Brazil for Domino's Pizza, within the category: Food.

Say hello to Octomonk – The perfect study app for school kids Young people are bombarded with impulses from all directions, all the time, making it really hard to focus when they study. This was something Gothenburg Symphony – the National Orchestra of Sweden – wanted to change, so they created Octomonk, a fun and playful app that helps children to study better with classical music (and some high jinks). Digital advertisement created by Stendahls, Sweden for Gothenburg Symphony, within the category: Education.

To launch a new brand platform for a 120-year old iconic Aussie paint brand – Wattyl – we opened the doors to their ridiculous test lab.

Film advertisement created by Havas, Portugal for NOS, within the category: Electronics, Technology.

The film highlights the fact that the car brand is delivering free charging points at 400 locations nationwide - giving the whole country a much-needed boost towards cleaner driving for all. Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.