Ambient advertisement created by Ogilvy, Argentina for Huggies, within the category: Health.

With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. Film advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Because you only have to remember to use Bravecto four times a year, Alan can relax, knowing that it's one thing his forgetful human, Vicki, can't... well... forget. Film advertisement created by Wunderman Thompson, Australia for Bravecto, within the category: Pets.

This isn't friendship, this is fanship.

Digital advertisement created by LOLA, Spain for Miami Ad School, within the category: Education.

Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Industrial, Agriculture.

The Abortion Tutorials campaign was launched on April 7th 2015, the same day the government bill was being discussed in the Chilean congress, generating controversy and rapidly becoming a Trending Topic under #LeyAbortoTerapeutico. The campaign has encouraged conversation both in Chile and the rest of the world with over 8.7 millions of estimated impressions to date. Account Director: Javier Herrera. Digital advertisement created by Grey, Chile for Miles Corporation, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world). To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden. Film advertisement created by JWT, United Kingdom for UN Women, within the category: Public Interest, NGO.

Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.

For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Film advertisement created by Tom Sawyer Effect, United Kingdom for Kent County Council, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.