Advertising agency Humanaut launched a national ad campaign for Brooklyn, New York based home furnishings retailer West Elm. The integrated effort debuted Oct. 9 and features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand. Get “House Proud” is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes—and West Elm customers—are transformed by key furniture pieces, such as a mid-century modern dresser, white-linen sofa and a sustainably sourced coffee table. “People suddenly think they should take their shoes off when they walk in to your house,” she notes as a host appears bewildered by her guest’s gesture. In another scene, a woman relishes her new living room piece as we’re told: “Your couch has another couch for your feet—it’s called a chaise.” Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor. “There comes a moment in everyone’s life when they buy an item for their home that gives them a true sense of pride—it’s like you've crossed over and finally become an adult,” said David Littlejohn, Humanaut’s Chief Creative Director. “We wanted to capture those genuine moments and encourage everyone to get ‘House Proud’ thanks to West Elm's affordable assortment of modern, artful designs, handcrafted pieces and sustainably sourced products.” West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Headquartered in Brooklyn, NY, West Elm harnesses the power of design and human connection to enrich lives. Everything West Elm does is designed to make an impact, from creating unique, affordable designs for modern living, and commitments to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. It currently operates 103 stores in the U.S., Canada, UK and Australia, ships internationally to customers worldwide and has unaffiliated franchisees operating stores in Mexico, the Middle East, Philippines and South Korea. Film advertisement created by Humanaut, United States for West Elm, within the category: House, Garden.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights. That’s why on the world day against the death penalty Amnesty launched the 'Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realized that reinstalling the death penalty is not as evident as they thought it was. Digital advertisement created by Air Brussels, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by 72andSunny, United States for NFL, within the category: Sports.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors. Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.

Digital advertisement created by Wander, United States for Coexist, within the category: Public Interest, NGO.

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Red Urban, Canada for Richmond Optometry, within the category: Professional Services.

Film advertisement created by Grey, Kazakhstan for Kaspi Bank, within the category: Finance.

Film advertisement created by Art & Design Academy, Egypt for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Canada for Alzheimer Society, within the category: Public Interest, NGO.

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Against a backdrop of nuclear programs, forced labor camps, and an infamous, brutal dictator, thousands of North Koreans make their escape. Their stories go largely untold – a cause that people across the globe could actually affect. So, we needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis. So, we enlisted the help of the glorious leader himself, Kim Jong-Un. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for. In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labor programs and also a commercial for his recruitment campaign. For his cabinet, Kim got on Twitter and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was actually redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees. LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427% with new visitors contributing 42% of the total. Over 50 news outlets picked up the story further expanding our reach. Best of all, we did it with virtually no spent media. Digital advertisement created by Part Time Lab, United States for Link, within the category: Public Interest, NGO.

Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

Doku is a notable payment getaway in Indonesia. Since 2007 Doku keeps innovating and giving the best offer to their customer. This video is an introduction for their Chinese new year promo. In collaboration with Pixaa, Doku wants to attract their audience using trendy & stylish video but still with dominant reddish Chinese theme. Film advertisement created by Pixaa Lab, Indonesia for DOKU, within the category: Finance.

Everybody can be a climate fighter. Simply use public transport systems. Film advertisement created by Traktor, Austria for Wiener Linien, within the category: Transport.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.