HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike. Ambient advertisement created by JWT, Canada for HSBC, within the category: Finance.

The advertisement, created by creative agency Ekstasy Films (www.ekstasy.com), is a 30-second film entitled Say ‘yes’ with SumUp which sees customers asking the question “You take card?” of a number of merchants, from a roadside cafe, to a tattoo parlour, to a studio practicing ‘goat yoga’. Film advertisement created by Ekstasy, United Kingdom for Sumup, within the category: Finance.

Sometimes we don't get the gift we loved to, but we can always create the one we want. Modern technologies, smart mind and creativity gives us chance to make unbelievable things. Film advertisement created by LF&T, Georgia for Tech Park, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, India for Milton, within the categories: House, Garden, Retail Services.

The World Cup 2018, an event that should celebrate diversity and equality, took place in Russia, one of the most homophobic countries in the world that has laws promoting violence against the LGBTQ community. So that everyone could raise their flags with safety and pride, Mirum Brazil created #rainbowcup. To participate the user had just to take a photo or video of the fans, replacing the national flags for the rainbow flag emoji and post using the #rainbowcup. The LGBT public and advocates participated in Russia and the movement eventually moved out of the host nation into a global protest. Thousands of people in 93 countries participated, generating more than 144 million impressions and leaving a message for the World Cup 2022: Qatar, wait for us. www.therainbowcup.com Digital advertisement created by Mirum, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Film advertisement created by VML, United States for Wendy's, within the category: Food.

In the Internet age, where information is free and accessible to everyone, citizens and foreigners who are living in China are still under strict media censorship. They are able to access censored information through VPNs. However, the most commonly used VPN ‘Freegate’ is also censored.This campaign is a Monotype solution to provide easy access to the Freegate VPN. Integrated advertisement created by Miami Ad School, Germany for Monotype, within the categories: Media, Professional Services, Public Interest, NGO.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Film advertisement created by Barbarian, United States for Solace, within the category: Professional Services.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Volkswagen revolutionizes the way of talking to young people about drinking and driving: the German automaker together with DDB Argentina launched a special edition of a 0.0% alcohol beer designed especially for drivers. Yes, for the first time in history a car company makes a beer. The strategy behind the idea was to change the focus on how to raise awareness. Instead of showing the dangers of alcohol at the wheel, it was decided to reward responsible drivers when they go out at night, and choose not to drink alcohol; with a cold Volkswagen 0.0% alcohol beer. The event took place in a well-known bar in the city of Buenos Aires. Direct advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Digital advertisement created by The Monkeys, Australia for Unicef, within the category: Public Interest, NGO.