Digital advertisement created by DDB, Australia for Kidsafe Australia, within the category: Public Interest, NGO.

Think Before You Link is a new government security campaign from CPNI, the UK Government’s National Technical Authority for Physical and Personnel Protective Security. The campaign videos and materials were created by London communications agency AML and highlight the possible dangers of connecting to unknown profiles on professional networking sites. The campaign has been adapted by UK ‘five eyes’ security partners UK, USA, Canada, Australia and New Zealand. MI5 the security service has assessed that in excess of 10,000 UK nationals across virtually all government departments and key industries have been approached by malicious profiles on behalf of hostile states on a premier professional networking site over the last 5 years. Digital advertisement created by AML Group, United Kingdom for CPNI, within the category: Public Interest, NGO.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Digital advertisement created by Third Row, United States for Dunder Mifflin, within the category: Retail Services.

Lovima® (desogestrel 75mcg), the female contraceptive pill manufactured by the leading medicines switch pharma company Maxwellia, is highlighting how this pill is now available without prescription for the first time in the UK, with a launch campaign featuring a play on the concept of ‘liberation’. Film advertisement created by Ourselves, United Kingdom for Lovima, within the category: Health.

Digital advertisement created by Westerdals School of Communication, Norway for Apple, within the category: Electronics, Technology.

Through a portable radio transmitter, able to interfere in the radio frequency up to a 30 meters range, cyclists can warn drivers about their presence, ending the accidents caused by inattention, especially when cyclists are on the drivers' blind spot. Anybody can access the instructions on the website to build its own Safety Bike Radio. An App allows users to record their own messages and even transmit live. Audio advertisement created by Isobar, Brazil for 98FM, within the category: Electronics, Technology.

The first WhatsApp campaign to communicate the exclusive Absolut Unique launch party in Argentina. Digital advertisement created by Woonky, Argentina for Absolut, within the category: Alcoholic Drinks.

Film advertisement created by Arnold, United States for New Balance, within the category: Fashion.

Digital advertisement created by Tech and Soul, Brazil for Uber, within the category: Transport.

Film advertisement created by BBH, United Kingdom for Google, within the category: Electronics, Technology.

Objective: Create a shareable self-promotional piece. Solution: Advertising people love Apple products. We leveraged this emotional connection to a brand, and created a concept that was fun, unexpected and useful. We designed a product that any Apple enthusiast can build themselves, and we made a simple stop-motion video showing them how to do it. We made a scale version of the classic 1984 Apple Macintosh in LEGO, and with a few simple adjustments made it into an iPad docking station. It's perfect for watching movies, reading blogs, and it looks awesome on your desk. As a self-promotion piece, it was a great way to showcase our interest in technology, craft, social media and creativity. Result: In less than 24 hours the film was picked up by some of the biggest design and technology blogs (Fast Company, Design Taxi, PSFK, etc…). The twitter reach alone of these blogs exceeded 1.5 million people. Digital advertisement created by TBWA, Norway for TBWA, within the category: Agency Self-Promo.

Digital advertisement created by Sell! Sell!, United Kingdom for Racing Post, within the category: Gaming.

Film advertisement created by Leo Burnett, Lebanon for Chateau Ksara, within the category: Alcoholic Drinks.

Somebody told Kip and Whirl that if they made a science project volcano it would be awesome. They love awesome, so they tried it. Turns out it was awesomely hilarious. Then dangerous. Enjoy their findings, but don't tell Mom they're doing experiments in the garage

Ambient advertisement created by Lemz, Netherlands for Hallmark, within the category: Personal Accessories.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Electronics, Technology.

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign. Film advertisement created by Halo, South Africa for Montecasino, within the category: Gaming.

The City and County of Denver tasked Amélie with creating an effective platform to educate Denver’s youth on the effects of underage marijuana use. Teens are a notoriously difficult audience to engage. They don’t want to be lectured or told what to do; they want the facts so they can make their own decisions. Research shows that most teens don’t understand the major ramifications underage marijuana use can have on everything from their health and development to their interests and future plans. To change that, Amélie created the “High Costs” campaign to give them the straight facts about weed. During the first year of the campaign in 2018, Amélie created a game show called “Weeded Out.” That let youth put their weed knowledge to the test in hopes of winning prizes and the title of Heavyweight Champion of Weeded Out Wisdom. Moving into 2019, the goal of the campaign’s second year was to put these facts in more relatable terms for teens so they’ll better understand how underage marijuana use can affect their passions, pursuits and future. As the campaign is, for the most part, digitally-based, the look-and-feel needed to be visually arresting and unexpected enough to break through the clutter. Amélie worked with Friends of Mine, a Denver-based production studio, to create CGI videos that use unconventional analogies to communicate the high costs of underage marijuana use in a meaningful way. The concept lent a strong narrative structure to the High Costs website as well, creating an immersive and relatable environment for teens to learn more about marijuana. By skipping the bull and giving them the unvarnished truth, High Costs has been able to spark conversation among teens, and provide them with the information they need to make the decision not to use marijuana underage. Integrated advertisement created by Amélie, United States for City of Denver, within the category: Public Interest, NGO.

Guinness Singapore celebrates men who are made of more. Here’s to men who carve their own paths. Men who make a difference in the lives of those around them. Men like Luke Landrigan, whose passion for surfing turned a tiny little fishing village into a global surf destination. Film advertisement created by BBDO, Singapore for Guinness, within the category: Alcoholic Drinks.