Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

Banksy

Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

Sant’Agata Bolognese Motor Company ended 2019 celebrating its fans community with the second chapter of the Lamborghini #RealLover quest. The campaign tells the true story of Sterling Bakus and his son, both of them real enthusiasts about Lamborghini. That passion brought the father to start building a 1:1 replica of a Lamborghini Aventador. The son and the whole family are the “victims” of a great surprise to celebrate their love for Lamborghini. Film advertisement created by Providence, Italy for Lamborghini, within the category: Automotive.

Digital advertisement created by Force of Nature, Denmark for The Hunger Games, within the category: Media.

Experiential advertisement created by Graphene, Chile for Latam, within the category: Transport.

Ambient advertisement created by Preuss und Preuss, Germany for Edel Books, within the category: Retail Services.

Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

Ambient advertisement created by Agencia3, Brazil for Pela Vidda, within the category: Public Interest, NGO.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Digital advertisement created by FF Creative Community, France for La Ligue Nationale de Rugby, within the category: Sports.

The Clio Awards celebrate the most creative advertising from around the globe. A jury of the industry's most influential minds have determined the recipients of the 2020/2021 awards and the winners of the Gold, Silver and Bronze Clio statues were announced on April 21, but we saved the reveal of our highest honor for this moment in the show. Viewers of this segment learned which pieces of Gold-winning work have been deemed by the jury to be "head and shoulders above the rest" and elevated to Grand Clio status. • Experience/Activation | Epic Games | Epic Games|Fortnite | "Astronomical" • Branded Entertainment & Content • Film | Translation LLC | Beats by Dr. Dre | "You Love Me" • Creative Use of Data | FCB Canada | Canadian Down Syndrome Society | "Project Understood" • Creative Effectiveness • Out of Home • Print • Social Media | INGO Stockholm/DAVID Miami/Publicis | Burger King | "BK Moldy Whopper" • Innovation • Integrated Campaign | McCann New York | Mastercard | "True Name" • Digital/Mobile | MediaMonks | Reporters Without Borders | "The Uncensored Library" • Fashion & Beauty | Modern Post | Vogue | "I Love New York" • Design | Dentsu Inc. | Ezaki Glico Co., Ltd. | "Pocky THE GIFT"

Digital advertisement created by Never Hide, United States for Ray-Ban, within the category: Personal Accessories.

Digital advertisement created by Revolver, Netherlands for Terre des Hommes, within the category: Public Interest, NGO.

The Screenvision in-cinema program recently launched in theatres. Film advertisement created by GSD&M, United States for RadioShack, within the category: Retail Services.

Film advertisement created by Notable, Uruguay for Urufarma, within the category: Pharmaceutical.

Film advertisement created by Joint, United Kingdom for Fox's, within the category: Confectionery, Snacks.

Film advertisement created by Digital Consortium, United Kingdom for Pirelli, within the category: Automotive.

Digital advertisement created by B-Reel, United Kingdom for Jaguar, within the category: Automotive.