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PSA from the Coalition to Stop Gun Violence urging Americans to "Stand up to 'Stand Your Ground'" laws in 26 states across the country. Music by Future Perfect Music
2019 Clio Juror: Soham Chatterjee Outdoor advertisement created by Buena, United States for The Human Rights Foundation, within the category: Public Interest, NGO.
Film advertisement created by Argonaut, United States for Credit Karma, within the category: Finance.
Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.
The COVID-19 pandemic has had significant impact on the performing arts in this country. Canada’s largest professional theatre for young audiences, Young People’s Theatre (YPT), has partnered with Zulu Alpha Kilo and Meta to launch an innovative campaign using augmented reality (AR) technology to celebrate the positive impact theatre has on young people. The “Star in AR” campaign allows Canadians to use an interactive augmented reality experience with the children in their lives to showcase the invaluable lessons that children learn through theatre experiences. Integrated advertisement created by Zulu Alpha Kilo, Canada for Young People’s Theatre, within the category: Other.
The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.
To attract tourists planing a visit to Stockholm to also experience the Swedish countryside we created top10stockholm.com – a not at all official guide to key exit points in the city. Digital advertisement created by You Are Here, Sweden for Stockholm Country Break, within the category: Hospitality, Tourism.
The app enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer’s library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas. General Creative Directors: Fabio Fernandes, Eduardo Lima Designer: Fabiano Higashi Information Architecture: Ricardo Grego Technology: Jefferson Russo, Caio Franchi Project Director: Aline Veríssimo Digital Production: Hive Music: Deezer Digital advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.
People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it? Outdoor advertisement created by FCB, South Africa for BMW, within the category: Automotive.
“Could anyone actually wear it? No, this is just a representation. So, if we had written “This is a shoe” we’d have been lying!” (Adapted from the quote on page 71 of Magritte: Ideas and Images by Harry Torczyner) Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.
Film advertisement created by Johannes Leonardo, United States for Adidas, within the category: Fashion.
Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.
Film advertisement created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.
This is one of those commercials you agree to make without no budget at all. Just to show that advertising can kick ass. For Dutch lemonade brand Neko Jusu we made a japanese advetising inspired film that is so bizarre yet totally logical that we wonder why nobody else did it before. Because yes, cats rule the world. And because you may now realize that we all live in a cat-matrix. It may even explain why youtube became big by showing all those cut cat videos. Digital advertisement created by Khanna\Reidinga, Netherlands for Neko Jusu, within the category: Non-Alcoholic Drinks.
Film advertisement created by Zambezi, United States for TaylorMade, within the category: Sports.
Film advertisement created by Saatchi & Saatchi, United Kingdom for Asda, within the category: Retail Services.
It’s been 40 days of quarantine here in Germany, so we decided to celebrate it by creating Koronaoke, a Youtube channel with classic karaoke hits rewritten to get people in the mood for the pandemic times. Each song approaches a slightly different covid topic, common to all during the lockdown. “I Love Rock ‘N Roll”, also known as “I ran out of toilet roll” pokes fun of people’s bad behavior on stockpiling and emptying shelves unnecessarily. “I want it that way” makes reference to the interrupted sex life, experienced by many singles during the isolation period. And finally “Bohemian Rhapsody”, which reminds people what happens when people don’t stay at home.
Food insecurity is a common thing when you a college student. Not enough time to cook, not enough money to order healthy food. How can Soylent solve this problem? Film advertisement created by Miami Ad School, United States for Soylent, within the category: Food.