On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team. Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

Film advertisement created by Mr. President, United Kingdom for Best for Britain, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Canada for Yellow Tail, within the category: Alcoholic Drinks.

A two-minute film from up-and-coming director Georgia Tribuiani of the creative design agency Psyop. Released during the Fashion Film Festival Milano, Vogue Italy commissioned a film for Italian fashion brand Etro that uses sensual and surreal imagery to show how people can connect over a shared meal.

Ambient advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

Digital advertisement created by Miami Ad School, United States for Monotype, within the category: Professional Services.

“Lyutenitsa" is a traditional homemade Bulgarian appetizer paste. That is why all lyuteniza brands are trying to communicate their products as "just LIKE the one granny makes”. But Philicon's lyutenitsa changed the game - we became the first brand produced by grannies. We changed Philicon's HR policies - inviting real home-made lyutenitsa experts to work in Philicon’s factory. As a result of our recruitment campaign 20% of the new employees were in retirement age. So we could communicate the USP we created: Philicon is the first lyutenitsa really made by granny HERSELF.

Film advertisement created by Wieden + Kennedy, Netherlands for Facebook, within the category: Electronics, Technology.

Film advertisement created by Don't Panic, United Kingdom for The Wildlife Trusts, within the category: Public Interest, NGO.

Ambient advertisement created by The Viral Factory, United Kingdom for Samsung, within the category: Electronics, Technology.

Integrated advertisement created by Above+Beyond, United Kingdom for Vita Coco, within the category: Non-Alcoholic Drinks.

Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.

Desperados and Inner Tequila Studios want a party that mixes fun, huge experimentation with music and a positive change to inspire in young people. Our idea: Subwave, a submerged party to think deeper to the risks of seas level rise. Experiential advertisement created by Edinburgh Napier University, United Kingdom for Desperados, within the category: Alcoholic Drinks.

Our goal was to create campaign for Oriflame to win at least 3,000 new consultants. We’ve focused on women 18-35 years old and showed them it’s easy with Oriflame to become a star and be successful! We motivate them to join their name and face with the Oriflame brand and say to themselves and those close to them, “I’ve got it!” We have created a personalized video where any woman can play the lead role. It’s simple, entertaining and full of emotions!! The star of a video produced by women began to spread virally, reaching more than 33,200 views in the first 30 days. Digital advertisement created by 2CREATE, Slovakia for Oriflame, within the category: Health.

Today, people with an intellectual disability are invisible. The goal for the Unapei association was to make them visible. We therefore decided to help Mélanie, a young woman with Down’s syndrome, to realize her dream to present the weather forecast on television in order to prove to the world that everybody, even with a disability, is able to fulfill his ambitions. Digital advertisement created by Gloryparis, France for Unapei, within the category: Public Interest, NGO.