Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Outdoor advertisement created by Lg2, Canada for Valin Custom Tailoring, within the category: Fashion.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark. The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible. Bursting with freshness from a blend of citron, jasmine and teak wood, Chance Eau Fraîche is Argentinian model and actress Belen Chavanne's choice.

Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by 101-North Marketing, United States for It's On Us, within the category: Public Interest, NGO.

Direct advertisement created by Y&R, Belgium for Flamigel, within the category: Pharmaceutical.

To celebrate International Children’s Day, ZIPPY managed to get together a very special group of kids. The casting criteria wasn’t your typical appearance or gender but a very different one. The names of the kids should make up the lyrics to "Lean on Me" by Bill Withers. Film advertisement created by Stream and Tough Guy, Portugal for Zippy, within the category: Retail Services.

On May 3nd, 2016, World Press Freedom Day, euronews demonstrates how important press freedom is for the world. During a live interview, anchorwoman Lise Pedersen “disappears” from the seemingly safe euronews studio - and all of Europe stares at an empty news desk. During 20 seconds of silence. Live. On Europe-wide television. Film advertisement created by Serviceplan, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

The Snow Fox is a wintry tale of a young child who adventures through the forest with a newfound furry friend in search of his/her mother. But this is no ordinary story. The Snow Fox is powered by words. As the child reads, the story animates. When a sentence is finished, the story automatically transitions to the next scene. Word by word the story comes to life, bringing an element of magic to special bedtime story bonding moments between parent and child. Using the latest SiriKit to turn voice into a reading gesture—a mobile first—The Snow Fox gives new life to the oldest form of story while transforming how we incentivize our children to learn. At the end of The Snow Fox, children can create a short memento of their narration to share with family and friends. Digital advertisement created by AKQA, United States for AKQA, within the category: Agency Self-Promo.

Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day. With this in mind, Uber Canada in partnership with MADD Canada are launching a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving. The partnership campaign kicks off with the unveiling of a public service announcement, created by Zulu Alpha Kilo. With its overarching message—No mom should have motherhood taken away—this new PSA encourages viewers to consider how their decisions have a lasting impact on those closest to them. The spot follows a mother who’s lost her son to impaired driving. We travel through some of her most precious memories as she says goodbye to each special moment with her son. MADD Canada reminds viewers to make a responsible choice. Film advertisement created by Zulu Alpha Kilo, Canada for Uber, within the category: Public Interest, NGO.

Film advertisement created by Big Communications, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

Ambient advertisement created by HS AD, South Korea for Korea Tourism Organization, within the category: Hospitality, Tourism.

Film advertisement created by Publicis, Spain for La Primitiva Lottery, within the category: Gaming.

Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger! Ambient advertisement created by Leo Burnett, Germany for Frankfurt Fire Department, within the category: Public Interest, NGO.

Fenty’s Playground invited Rihanna’s navy of fans and influencers to join her in an electrifying live immersive experience to produce the beauty film together, and in real-time. The launch event has since generated a whopping 1.1 billion impressions on social media. The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Wildbytes harnessed cutting-edge technology to create the unforgettable multi-sensorial experience and an instantaneous, high-end fashion film. Experiential advertisement created by Wildbytes, United States for Fenty Beauty, within the category: Beauty.

Elon Musk meets Tesla Model S on Mars.

Film advertisement created by Lowe, Hungary for E.ON, within the category: Industrial, Agriculture.