Film advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

Film advertisement created by Erich & Kallman, United States for Reese’s, within the category: Confectionery, Snacks.

Experiential advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

To make people sign up for Amnesty Lifeline, a global network of individuals standing up for human rights by signing online petitions, we decided to show them somebody else's signature before and after torture. Digital advertisement created by Hjaltelin Stahl, Denmark for Amnesty International, within the category: Public Interest, NGO.

Direct advertisement created by Crispin Porter + Bogusky, United States for American Express, within the category: Finance.

Film advertisement created by JWT, India for Sofy, within the category: Health.

Film advertisement created by El Ruso de Rocky, Spain for J&B, within the category: Alcoholic Drinks.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, Turkey for Turkcell, within the categories: Electronics, Technology, Public Interest, NGO.

Digital advertisement created by Dentsu, Canada for Rosie Animal Adoption, within the category: Public Interest, NGO.

Since there’s nothing funnier than laughing at ourselves, BK is inviting the whole world to share how they pronounce “Whopper.” Every country, every city, everyone. It’s “Whopper your way.” Integrated advertisement created by Miami Ad School, United States for Burger King, within the category: Food.

After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA. Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request. Digital advertisement created by Hungry Boys, Russia for to420, within the category: Professional Services.

“Home Safe & Sound” is one of four branded films produced for national TVC as part of the client’s ‘resident series’. The film targets one of the primary aged care resident groups: single independent women. Capturing moments throughout the resident’s life, the film includes old 8mm home movies capturing the resident over the course of her life. Film advertisement created by MSQUARE, Australia for LDK Healthcare, within the category: Health.

As we slow down for the holidays, Critical Mass would like to take a minute to thank everyone for a fantastic year by sharing Pitch Fuzz. From the late nights to the jubilation of finding the perfect idea, there’s nothing like the feeling of a pitch. But once the deadlines have somehow been met and the adrenaline has faded, a warm, unfocused and generally fuzz feeling takes its place. It doesn’t have a project code, but it does have a name: we call it Pitch Fuzz. Critical Mass likes that feeling so much that we’ve put it in a glass. Share some holiday cheer with those in Adland and beyond. Visit PitchFuzz.com to watch the instructional video, download and print the recipe. So, from all of us at Critical Mass to all of you, here’s a toast in celebration of a great year. Happy Holidays! Film advertisement created by Critical Mass, United States for Critical Mass, within the category: Agency Self-Promo.

Film advertisement created by CrazyTown, Iraq for Moonline, within the category: Professional Services.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by Allenby, Israel for Check Point Software Technologies, within the category: Electronics, Technology.