Content advertisement created by Imagination, United Kingdom for Ford, within the category: Automotive.

Ad Digital advertisement created by Slogan, Brazil for Toyota, within the category: Automotive.

Famous Ukrainian writer and musicians have created a lullaby to support mobile application that helps Charitable Fund “Come Back Alive” raise funds for the Ukrainian Army. Why did they do that? Three years ago, the war started in the Eastern Ukraine and no one was prepared: neither the country, nor the army. Civilians began to actively help providing for all the needs of the army to protect the country. But over the three years of war Ukrainians got tired of it and became bulletproof to regular appeals for donations for the army. The volume of the donations has sufficiently dropped. Traditional media could hardly change the situation. The most active charitable fund in Ukraine “Come Back Alive” created Wake App in Peace – an alarm to pay for peaceful sleep. Every pull of the snooze button transfers money for the army needs. While people continue to sleep, the army guards their peaceful sleep. That’s why musicians recorded the lullaby - to urge people to use the snooze button more often. As a result, the song has become a hit on radio and online – it was played 3,000,000+ times. The campaign reached 21,000,000+ media impressions and helped to slow down decrease in donations on 30%. Digital advertisement created by Agama Communications, Ukraine for WakeApp, within the category: Electronics, Technology.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Every year Toyota launches "Toyotathon," a two month promotion where you can buy any car model with especial benefits. Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Film advertisement created by Carmichael Lynch, United States for U.S. Bank, within the category: Finance.

Film advertisement created by Contrapunto, Spain for Cruilla Music Festival, within the category: Recreation, Leisure.

Dirt is our everyday enemy. Cooking? Dirt! Walking? Dirt! Watching TV show? DIRT! So if you want to keep your house clean, you definitely need a little helper. And we have one! No matter what you did yesterday, Deebot, will do the wet job for you. Watch our videos and bring comfort to your life. Digital advertisement created by Hoshva, Ukraine for Deebot, within the category: Electronics, Technology.

As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus. ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected. Ambient advertisement created by Bacill, Sweden for ELON Richardsons, within the category: Retail Services.

The new Polo comes with a host of new features that will make you feel more confident than ever before. With this newfound confidence you’ll think you can do anything. That’s why the new Polo comes with a friendly warning – Beware the confidence. Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Most internet-savvy folks are aware of the Urban Dictionary, with its colorful, street-smart definitions of curious slang terms. Now, Lawn Doctor wants to introduce you to “The Suburban Dictionary.” Out in these suburban streets, our shorthand is all about keeping your lawn “on fleek” (or so to speak). The video series rolls out this month and will run through mid-summer as targeted programmatic digital video. Digital advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: House, Garden.

Digital advertisement created by Y&R, Israel for Sound School, within the category: Education.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

A mother observes the son eating its breakfast, serene, thoughtful and asks him what he has, to which he responds: Its Daddy. Several scenes of life, a wedding, a birth, a romantic dinner, the first steps of a child, always without the presence of the father and with a voice off that repeats:The father did not arrive in time. An ambulance arrives at the hospital, running the patient (father) down the corridor of the hospital. We've heard off that a lot of people do not live all they had to live just because they do not know their blood type. Images of all previous situations but now with the presence of the father. We are back in the kitchen, the child eats the breakfast, we hear a door open and the child rises happily, excited. The father came home and kissed him: Fortunately, Criam arrived in time to save lives.

Film advertisement created by Johnny Fearless, United Kingdom for Imperial War Museum, within the category: Recreation, Leisure.

Film advertisement created by Sleek Machine, United States for Celtics, within the category: Sports.

Sometimes when you own a home you can find yourself in an ugly situation where you need to sell it fast and move on with your life. In the first spot for HomeVestors®, we see a family living in a home with obvious foundation problems – everything is tilted. They are in their kitchen having dessert. The husband asks his wife to pass the pudding. When she sets the dish in front of him it slides off the table. The voiceover says, “When things get ugly call the We Buy Ugly Houses People.” The spot is resolved with a HomeVestors® employee showing the couple how he can help them by buying their house. The second spot involves an errant husband. Kiran, of The Cavalry Productions, directed these comedic spots (part of a 3-spot campaign) for the HomeVestors brand. Film advertisement created by Calise Partners, United States for HomeVestors, within the category: Professional Services.

The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year. There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer. After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash. The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot. Digital advertisement created by The Works, Australia for Sydney Opera House, within the category: Recreation, Leisure.

To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Leroy Merlin, within the category: House, Garden.