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In honour of 'Where's The Party? by Carlsberg - feat. Axwell' an exclusive and long-awaited aftermovie was Digital advertisement created by M&C Saatchi, Sweden for Carlsberg, within the category: Alcoholic Drinks.
How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon. We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we Digital advertisement created by Excentric, Portugal for Excentric, within the category: Agency Self-Promo.
Ambient advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.
OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign. Film advertisement created by The Martin Agency, United States for Oreo, within the category: Food.
With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.
Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.
Film advertisement created by FCB, United States for Rescue Food, within the category: Public Interest, NGO.
Film advertisement created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.
Bellroy’s latest brand campaign, spearheaded by a clever stop-motion video, is a vibrant celebration of their philosophies. Their creative flair and considered design is on full show in this snappy campaign that demonstrates some of life’s friction points, and how Bellroy can help you through them.
Opening a new museum is a Sisyphean task: finding a suitable location, acquiring the ultimate collection, findingit all — seems impossible to pull it off without the state funding. Yet this is exactly what Viktoras & Danguolė Butkai did after selling their lucrative biochemistry business to an American giant. They’ve carefully collected best modern Lithuanian art, amazing 5000 pieces, self-financed a building (constructed by Studio Libeskind) and launched it in October, 2018 to the public. MO is a modern art museum, featuring many other amenities: a library, a shop, a cinema, theatre, a conference hall, a bistro. By giving this fantastic gift to the city of Vilnius, Mr. Butkus had only one rule — after everything’s paid, and the museum is open, MO has to start financing itself from the launch date. So the path for communicating about the museum was clear: we can’t afford to be elitist, cold, uninviting. MO has become what most of local museums didn’t need to: a welcoming place despite one’s understanding of art. Communicating about the museum is a manifold task and we’ve taken it step by step. This particular campaign is concerned with presenting museum’s local collections. Local is unknown, therefore uninteresting for most of the people, there are no obvious masterpieces, no magnolias. So our task was to a) show the actual art, b) show how art talks to back to us and tells a myriad of stories. We’ve chosen to tell a story of how the world happened and MO’s part in it. It is illustrated with more than 60 art pieces. As if to say: each visitor can surely find something to relate to in Lithuanian modern art, and that local art has the power to speak about universal topics. The video was premiered online and at a museum’s launch press conference. And whenever skeptical journalists burst into an applause, we knew, it was not only us who were happy with the result. Film advertisement created by New!, Lithuania for MO Museum, within the category: Recreation, Leisure.
In honor of Black History Month, 32 of the country’s most visionary Black photographers show us their hometowns. Phillip Youmans, the youngest ever director to win at the Tribeca Film Festival, follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination.
Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.
SFX Supervisor: Boris Frey FX Artists: Ben Fox, Nathan Diehl Film advertisement created by The Martin Agency, United States for Benjamin Moore, within the category: House, Garden.
Film advertisement created by Droga5, United States for Under Armour, within the category: Fashion.
Film advertisement created by Spinas Civil Voices, Switzerland for WWF, within the category: Public Interest, NGO.
Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.
Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.
Direct advertisement created by Sutramagnus, United Arab Emirates for Joyalukkas, within the category: Personal Accessories.
Film advertisement created by Dare, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.