Reebok looked to engage with its FitGen audience in a new and exciting way to break through the clutter, increasing Reebok brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere. We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving. This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out with over 1.6M Social Engagements (a 21% Engagement Rate). Integrated advertisement created by Socialize Agency, United Arab Emirates for Reebok, within the categories: Fashion, Retail Services, Sports.

Film advertisement created by Philipp und Keuntje, United Kingdom for DontForgetAids.de, within the category: Fashion.

Vital Voices Global Partnership is a leading non-governmental organization that identifies, invests in and brings visibility to extraordinary women leaders around the world. An international staff and team of over 1,000 partners, pro bono experts and leaders, including senior government, corporate and NGO executives, have trained and mentored more than 8,000 emerging women leaders from 127 countries in Asia, Africa, Latin America and the Middle East since 1997. These women have returned to their communities to train and mentor more than 500,000 additional women and girls.

Film advertisement created by Ogilvy, India for Titan, within the category: Personal Accessories.

Film advertisement created by Vice, United Kingdom for Diesel, within the category: Fashion.

URL: http://dumbwaystodie.com Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249 SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to GIFs: http://dumbwaystodie.tumblr.com/ Digital advertisement created by McCann, United Kingdom for Metro Trains, within the category: Transport.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Plano de Menina (Girl's Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect on and promote positive initiatives that contribute to making equal pay between men and women a reality. Research shows that for women to earn the same as men, they need to begin their professional life 10 years earlier. The unfairness of this situation is evidenced through the character Heloisa Teodoro, a 10-year-old Plano de Menina student. In the campaign, the girl questions recruiters from various companies about male privilege and asks: "Do you think that's fair?" The recruiters are left speechless when challenged by a girl who, together with thousands of other Plano de Menina girls, started the #EqualPay movement seeking to secure the same rights and equal pay for women, calling on all Brazilians to unite to make this future possible, so that women can enter the job market at the right time and receive the same salaries and opportunities as men. Film advertisement created by BETC, Brazil for Plano de Menina, within the category: Public Interest, NGO.

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank. Digital advertisement created by McCann, Serbia for Museum of Contemporary Art Belgrade, within the category: Recreation, Leisure.

In the Internet age, where information is free and accessible to everyone, citizens and foreigners who are living in China are still under strict media censorship. They are able to access censored information through VPNs. However, the most commonly used VPN ‘Freegate’ is also censored.This campaign is a Monotype solution to provide easy access to the Freegate VPN. Integrated advertisement created by Miami Ad School, Germany for Monotype, within the categories: Media, Professional Services, Public Interest, NGO.

Film advertisement created by BETC, France for Canal+, within the category: Media.

In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights. That’s why on the world day against the death penalty Amnesty launched the 'Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realized that reinstalling the death penalty is not as evident as they thought it was. Digital advertisement created by Air Brussels, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Film advertisement created by Hometown, United Kingdom for Bupa, within the category: Health.

We created this video to celebrate Father’s Day this Sunday, to poke fun at all of those “award winning” spots that age (with make-up) a professional athlete, etc., to promote soda, beer, etc., and to showcase the fun side of our agency. Film advertisement created by Elemental, Canada for Original, within the category: Recreation, Leisure.

Film advertisement created by SuperHeroes, Netherlands for LG, within the category: Electronics, Technology.

Film advertisement created by Provid, Ukraine for Cheese Club, within the category: Food.