You may think the internet is responsible for kids hanging around the house and staring at their devices all day, but in this new commercial for Dutch telecom provider KPN, two young boys follow the tutorials of a girl vlogger as they go on an outdoor adventure. As it turns out, the boys don’t go that far: the whole camping trip takes place in their backyard, using their parents wifi to watch the videos. The spot brings back nostalgic feelings of camping, scouting and outdoor adventure, and is the kick-off of a new campaign of the Dutch provider, celebrating the strength and availability of their inhome wifi. Film advertisement created by N=5, Netherlands for KPN, within the category: Electronics, Technology.

Film advertisement created by BSSP, United States for FootJoy, within the category: Retail Services.

Social protection is a set of risk-sharing policies that governments create to protect their citizens. These policies help prevent people from falling into poverty and create better chances for economic growth for everyone. In other words, they’re social safety nets. In the US, we have Social Security, welfare, Medicaid, and other programs. The problem is, these programs rely on employers to set aside money from people’s paychecks. That worked great when Grandpa worked his entire life at one company, but in today’s world—not so much. People are driving Uber, working at Task Rabbit and freelancing in the “gig economy.” Without a traditional employer/employee relationship, it’s complicated to manage and collect funds for the greater good of all. In the developing world, traditional social protection systems were created based on policies in wealthy countries. We all know things are very different in the third world, where informal work is prevalent. Over time, it became clear that developing countries needed new policies to match the working cultures there. So in a weird twist, developed and developing nations are becoming more alike in terms of how people work. Add in climate change, technological disruption, and political turmoil, and you suddenly have 100-year-old policies that are a mismatch for how things work today. That’s why the World Bank Group is urging countries to modernize their policy. As a studio, our goal was simple: to make the best damn video ever created about social protection and risk-sharing policy. From a creative approach, we wanted to do something exciting and fresh. After exploring 10 or so concepts, we went with the idea of comparing and contrasting the developed world with the developing world. To represent the developing world, we created a moto-trailer, and an Uber driver represents the developed world. We then imagined a scene where they race and dodge policy books falling around. We love these types of projects because they require focus, understanding, and a lot of critical thinking. The material is dense, and it’s challenging to distill the messages from a 150-page technical white paper into a short video. We knew this would be an opportunity to play a role in helping a large group of people. If we’re successful in changing the policy in one country, our work could positively affect the lives of hundreds of thousands, if not millions of people. And that’s something we’re passionate about. Film advertisement created by Bien, United States for The World Bank Group, within the category: Public Interest, NGO.

We portray a different reality of kids with disabilities by showing the essence of being a kid: monkeyshines Film advertisement created by DDB, United States for Promart, within the category: Health.

Every spring in Latvia comes with a huge increase in bicycle thefts. Everyone knows it, but because of the state laws, police can’t do much about it. We had to change the situation, so we made an experiment called “Velofenders” (Bike theft).It involved 5 bikes equipped with GPS trackers, multiple online cameras, 16000 crime witnesses, every bike thief in Latvia and the local police. After the project IR magazine raised the topic and because of our experiment state police admitted that there is something wrong with the laws, so now they are working on a new and hopefully better law. Ambient advertisement created by Pika, Latvia for IR Magazine, within the category: Media.

As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The race track features a fast moving object detection and real time projection mapping that follows the cars performances. Ambient advertisement created by DDB, Spain for Audi, within the category: Automotive.

Film advertisement created by JWT, United States for Zyrtec, within the category: Pharmaceutical.

Digital advertisement created by TBWA, France for Fontyou, within the category: Professional Services.

Audio advertisement created by Grey, Brazil for Rolling Stone, within the category: Media.

Digital advertisement created by Droga5, United States for Honey Maid, within the category: Food.

Cervezas del Mundo is a selection of Premium Beers whose objective is to offer the Argentine market the best brands and different varieties of beers for each specific moment of consumption. People don't know how to choose or combine beers. As a result, beer is considered as a beverage that accompanies pizzas or snacks. We created The Beer Recommender in order to educate consumers and to help them to choose the ideal beer for each moment. This application recommends a beer and a dish to the user according to the climate, temperature, time and day of the week. Digital advertisement created by Woonky, Argentina for Cervezas del Mundo, within the category: Alcoholic Drinks.

Senior Integrated Production Business Manager: Amy Trenz Film advertisement created by The Martin Agency, United States for Geico, within the category: Finance.

Digital advertisement created by Grey, Brazil for Green Nation, within the category: Public Interest, NGO.

The world as we know it has changed, and continues to change - the world of business, banking and investment is no exception. There is no denying that the competition in traditional banking channels has turned up a notch, led primarily through innovation. But there is also no denying that many of the challenges facing clients are unique to this day and age and the rulebook has yet to be written on how to solve them. Investec Bank’s understanding of the zeitgeist and its implications has played a pivotal role in the launch of its new brand campaign. Research conducted by the bank showed that there were many topics causing concern or uncertainty among their clients. Based on these diverse themes, the campaign acknowledges and addresses five tensions and the human role is reducing the complexity in them: Time, technological disruption, data protection and privacy, overwhelming investment options and volatility. Conceptualized and created by Ogilvy South Africa, Investec’s first cross-business, fully integrated marketing campaign ‘Partner with Out of the Ordinary’ has launched to the market. The cornerstone of the campaign is a 60-second film, featuring a stirring, provocative monologue delivered by a lead protagonist (played by British actor Nicholas Pinnock). He journeys confidently through a world at once familiar and strange, populated by people moving frantically with the crowd, chasing the next fad or drawn into the orbit of charlatans. But through it all, our protagonist remains calm and assured, finally revealing himself as the partner you need in these complex and confusing times: “You are not alone here. You have a partner made of blood, flesh and bone here.” He crosses over from this chaotic space into the calm of a stylised ‘search bar’, ready to help answer the myriad of questions that these out of the ordinary times provoke. This same search bar device is carried through to the online component of the campaign, centered on a website www.partnerwithinvestec.com. Here, users are invited to scroll through a wealth of questions on topics both relevant and urgent to anyone trying to figure out how best to approach their own banking, business and personal wealth challenges. Each of the campaign questions is addressed in the form of a concise monologue, delivered by the protagonist of the main film piece, accompanied by helpful links to over 60 in-depth content pieces which explore the campaign themes further in the form of articles, videos and audio pieces as well as related Investec service offerings. The content covers diverse issues including privacy and data protection; today’s overwhelming array of investment options; managing volatility; taking advantage of longer lifespans while coping with ever greater demands on our time; and positioning oneself on the right side of technological disruption. Film advertisement created by Ogilvy, South Africa for Investec, within the category: Finance.

In order to launch Black & Decker’s steam mop and SteaMitt steam cleaners, These Days opened a restaurant where you could eat off the floor. Quite literally. It was quite a sight in the old post office building in Antwerp’s Groenplaats, as guests ate from the floor in the pop-up restaurant Floor 99.9. They enjoyed tucking into culinary creations ‘on a bed of floor tile’. These were served by Lady Chef of the Year 2015, Anne-Sophie Breysem, from Flanders Kitchen Rebels. Of course, guests didn’t just eat from any old floor. It was first cleaned with the BLACK+DECKER steam mop and SteaMitt, which eliminates 99.9% of all bacteria. Experiential advertisement created by Y&R, Belgium for Black and Decker, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by Cheil, Russia for Samsung, within the category: Electronics, Technology.

Launched in five languages globally, the Word Debt platform is linked to Facebook and Twitter and notifies users how many words from their social media posts are of Greek origin. The platform provides users with the original Greek word and gives them the option to donate 0.10€ per word to “The Smile of the Child”, the largest Greek Non-Governmental Organization committed to improving the welfare of children who are, according to Costas Yannopoulos, President of the BoD of “The Smile of the Child”, “the most innocent and vulnerable victims of the economic and migration crises in the country." Digital advertisement created by Geometry Global, Russia for The Smile of the Child, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Lebanon for Loto Libanais, within the category: Gaming.