Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by GSD&M, United States for Alzheimer's Association, within the category: Public Interest, NGO.

Outdoor advertisement created by Marcel, France for Fnac, within the category: Retail Services.

Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Film advertisement created by Zulu Alpha Kilo, Canada for Audi, within the category: Automotive.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

Senior Integrated Business Affairs Manager: Zoe Grubbe Film advertisement created by BBDO, United States for King's Hawaiian, within the category: Food.

Integrated advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction. Experiential advertisement created by M&C Saatchi, Sweden for Reebok, within the category: Fashion.

Experiential advertisement created by FCB, Brazil for O Estado de S. Paulo, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Lebanon for Chateau Ksara, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.