A win is only a win when you've experienced loss. The Bangladesh Premiere League (BPL) is one of the most exciting sporting events of the nation with fans passionately rooting for their teams to win. When most BPL campaigns for teams focus on winning, the "Khulna Titans- Beyond Winning" campaign looks at a more vulnerable side to competitive sports. Behind every win there are countless losses. Failures, hardships and unimaginable odds shape us into the heroes we have the potential to be. Instead of a video solely promoting the joy and celebration of winning, we explore the vulnerability of failing, the power of hope in times of despair. The campaign portrays an honest look at the importance of failure by exploring the insecurities and hardships a cricketer faces in training. The true spirit of cricket is much larger than winning, it’s about hope and perseverance.Everyone has the capacity to be a winner. Only through indomitable will and undying effort they can conquer what is deemed hopeless and unattainable. In the cutthroat world of Bangladeshi cricket where everyone is determined to win, the message of growth through hardship is a phenomenal one - an intimate yet bold statement. Film advertisement created by Mediumrare, Bangladesh for Khulna Titans, within the category: Sports.

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children. Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

Cochlear today released Hearprint; an online application that calibrates online video and music to the listener’s unique hearing ability. CHE Proximity, together with audiologists and sound engineers have collaborated to raise awareness about the 3.6 million Australians living with some form of hearing loss. Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener’s hearing ability. It then calibrates online content to the viewer’s ears. Anyone can download the software as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration. Unlike hearing aids, which simply turn up the volume for all sounds around the wearer, Cochlear implants accommodate an individual’s unique hearing needs by recalibrating their ears to the world around them to restore their hearing. Hearprint has been applied to the first content series calibrated to user’s unique hearing. The documentaries, by award-winning director of The Glue Society, tell the stories of how Cochlear is changing the lives of people with hearing loss. Launching with the story of Jennie Brand-Miller - Leading Nutritional Scientist and Professor of Human Nutrition at the University of Sydney – who suffered 20 years of progressive hearing loss before a Cochlear implant allowed her to fulfill her passions as an academic, pioneering the Glycemic Index. And Andy King – a High Performance Surf Coach – who had his life suddenly put on hold after losing his hearing from a coward punch. But after receiving a Cochlear implant, found his sense of self and became Surf Australia’s most esteemed coach. https://hearprint.com/ Integrated advertisement created by CHE Proximity, Australia for Cochlear, within the category: Health.

Film advertisement created by Sukle, United States for LiveWell, within the category: Health.

In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history. Film advertisement created by BBDO, United States for Havaianas, within the category: Fashion.

Commercial shown on French television, featuring music from de Wolfe Music by composers William Henries & Steven Haller.

To hear the full track click here: http://goo.gl/CiKMn

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Experiential advertisement created by Flexus, Belgium for TUI, within the category: Transport.

If you haven’t rolled down Franklin in beautiful Eugene, OR in a minute, it’s got a bit of a makeover, and we’re talking a facelift, tummy tuck, calf implants and botox. Their brand new $220+ million dollar basketball arena is seriously legit. Some may even say it’s 2 legit 2 quit. Thanks Uncle Phil. They wanted help putting some asses in seats, so they came to us to do ‘em up with some videos to draw attention to their basketball squad. These are those fateful videos. Film advertisement created by Super Top Secret, United States for University of Oregon, within the category: Education.

Advertising agency barrettSF and the Studio have branched into the book business with “The Pumpkin and the Pantsuit,” a children’s storybook that is available on Amazon for $12 and at independent booksellers in select markets. Amazon is also the publisher. All proceeds will go to the Children’s Defense Fund. A true story and cautionary tale of two big personalities who run against each other for the highest public office in the land (Spoiler Alert! The bullying Pumpkin wins) and the different ways they go about competing for the same prize. “On election night, Van Jones posed the question, ‘how do we explain this election to our kids?’ That resonated with us. The goal of this book is to teach kids (and remind the rest of us) that losing is only losing if you give up,” said Todd Eisner, co-author and creative director at barrettSF. The story is brought to life by the STUDIO, a New York-based visual communications company. Their vivid illustrations include caricatures of the 2016 presidential candidates and some of their most ardent celebrity supporters. Donald Trump is portrayed as a bloated orange pumpkin head with angry yellow straw projecting from its pate and brows. Hillary Clinton is represented by a powder-blue pantsuit. Content advertisement created by BarrettSF, United States for Children's Defense Fund, within the category: Public Interest, NGO.

It’s time to get up and move your body! Visual effects boutique Light of Day recently worked with the WAT-AHH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, to create a PSA promoting the third annual “Move Your Body” event, held in New York and Los Angeles on May 1. The event gathered 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the motivational spot supporting First Lady Michelle Obama’s “Let’s Move!” initiative, while Light of Day provided visual effects and finishing services to the high-energy spot. The PSA features a wealth of young stars including Austin Mahone, Bella Thorne, Blake Michael, Carly Rae Jepsen, Coco Jones, Eve, Jacob Latimore, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Mindless Behavior, Perez Hilton, and The Wanted, all interacting with playful motion graphics portraying a variety of positive messages.

Digital advertisement created by Choojai, Thailand for Knorr, within the category: Food.

People were disgusted when they were told that the drink (which, we stress, was actually soya milk) came from a dog. But if the thought of drinking dogs' milk makes you feel ill, why drink the milk from any other animal? After all, there is nothing "normal" about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for her baby can be consumed by humans instead. Humans are the only species on the planet to drink another animal's milk, and cows' milk is no more natural for us than dogs' or rats' milk would be. Experiential advertisement created by Don't Panic, United Kingdom for PETA, within the category: Public Interest, NGO.

Who provides a break for those taking care of mentally ill relatives? The Runner, a new film by The National Family Association promoting Mental Health in Finland, takes a stand on the demanding nature of family care. Everyone needs a break from time to time, family caregivers too. When a family member becomes mentally ill, it affects family life in many ways. Film advertisement created by Havas, Finland for FinFami, within the category: Health.

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive. Film advertisement created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.

Natakhtari Brewery has just introduced a new light beer in Georgia - a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful. Georgian media is known for its negative tone as, bad news gets more attention. It seems there’s nothing good is happening in Georgia. Ambient advertisement created by Leavingstone, Georgia for Natakhtari Light, within the category: Alcoholic Drinks.

Digital advertisement created by RA Kombinat, Kazakhstan for ForteBank, within the category: Finance.