On the occasion of World No Tobacco Day 'Ector the Protector Bear', the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking. 'Ector the Protector Bear' is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at ectortheprotector.com Direct advertisement created by Integer, Italy for Roche, within the category: Health.

Moments is a story of how two middle aged men strike off a friendship while on a long bus ride from the eastern part of Nigeria to the commercial nerve centre, Lagos. It tells of how data (the internet) helps them connect with each other and ultimately helps set up a warmer family reunion for the less tech savvy of the two friends. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

From the idea to the real business - that's a journey of an entrepreneur. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Spain for La Primitiva Lottery, within the category: Gaming.

Film advertisement created by VCCP, Czechia for Aero Cinema, within the category: Media.

Film advertisement created by Grey, Germany for Sensodyne, within the category: Health.

Integrated advertisement created by Havas, Turkey for Nestle, within the category: Non-Alcoholic Drinks.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

UK Celebrity Jenny Éclair breaks the taboo of vaginal dryness by showing how to use Vagisan MoistCream. Film advertisement created by Driven, United Kingdom for Vagisan, within the category: Health.

Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

You wouldn’t believe how huge is the amount of water needed to produce consumer goods. To warn people on that hard reality, the European Commission launched an online platform along with a viral video showing how many balloons you can fill with the 2393 litres of water required to produce a hamburger. But more importantly, what to do with these thousands of water balloons. Digital advertisement created by Ogilvy, Belgium for European Commission, within the category: Public Interest, NGO.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

Film advertisement created by Philipp und Keuntje, United Kingdom for DontForgetAids.de, within the category: Fashion.

Film advertisement created by St. Luke's, United Kingdom for KP Snacks, within the category: Confectionery, Snacks.

Film advertisement created by Serviceplan, Germany for Rodenstock, within the category: Retail Services.