Outdoor advertisement created by GSD&M, United States for Jarritos, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Canada for Dr. Scholl's, within the category: Health.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

BBDO Paris builds up mystery for Mercedes-Benz
BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us.
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes.
Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
 
As with The Investigation in 2015, BBDO Paris’ integrated production team directly produced this new work. 
The film will initially be released online from the end of December.

Digital advertisement created by Africa, Brazil for ESPN, within the category: Media.

Film advertisement created by BooneOakley, United States for Mellow Mushroom Pizza Bakers, within the category: Food.

Film advertisement created by The Richards Group, United States for Famous Footwear, within the categories: Fashion, Retail Services.

In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today. Integrated advertisement created by Miami Ad School, United States for Lego, within the category: Gaming.

Grolsch 0.0% Radler is an adult alternative to soft drinks. It’s really brewed and using real lemon juice for a really refreshing taste. The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops and this produces a natural carbonic acid; which is then mixed with real fruit juice. To highlight that Grolsch 0.0% Radler is made with real lemon juice — Fitzroy has developed an advertisement made with real lemon juice. Jaap Sühre, marketing manager for Radler, Kornuit & Portfolio brands: “When the idea was pitched, I was immediately sold. But its execution didn’t prove as easy as we’d imagined. We should probably make all our ads with real lemon juice from now on.” The new campaign, including additional executions, rolls out on television, online video, cinemas, and digital billboards for motorways, metro and train stations, and digital ads. Film advertisement created by Fitzroy, Netherlands for Grolsch, within the category: Alcoholic Drinks.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

The fact that the Transporter is solid and robust is no secret. But what does it really stand up to? Watch when we challenge the Transporter, in a completely new way. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Thailand has the world’s 2nd highest rate of bullying, but nobody talks about it. Kleenex tissue stands for soothing care through the toughest times and decided to tell the untold story of Rika Ishige, Thailand’s #1 fighter whose fire to fight is fueled by her traumas as a bully victim. “Tiny Doll” is a short film that chronicles Rika’s life story as she takes the audience through the early days as a small and delicate girl to finding the strength to become an MMA champion. It received 5.8 million views in under 3 weeks and made international headlines, sparking conversations about Thailand’s bullying epidemic and subverting stereotypes of what tiny, gentle women are capable of. #GentleNotWeak Film advertisement created by JWT, Thailand for Kleenex, within the category: House, Garden.

Featuring Nelson Cruz - A patient, seeking treatment for a sore neck, is asked by a doctor whether the injury was work-related. In a flashback, it’s revealed that the patient is actually an opposing pitcher and we learn that Nelson Cruz, holder of the Mariners team record for home runs by a designated hitter, is responsible for the patient’s whiplash. Film advertisement created by Copacino+Fujikado, United States for Seattle Mariners, within the category: Sports.

In a world where increasing pressures are born behind screens, it's easy to let problems manifest. German Triathlete, Liz Kellerer, takes us to the wilderness of the Scottish Highlands to show us how wild swimming can help lead to both a healthy body and mind.

“Action Figure” tells the story of a boy who never goes anywhere without his favorite toy - a soldier that is his constant companion and best friend. Whether he’s practicing his clarinet or playing catch with his dad, he’s never without his toy soldier. As summer gives way to fall and then the Christmas season we see our boy happily going through life, but at the same time we sense a hint of melancholy in his spirit. This gives way to pure joy on Christmas morning, but not for the reasons you might expect. It’s someone other than Santa who makes this little boy’s dreams come true.

Film advertisement created by Machinery, United States for Mystic Aquarium, within the categories: Hospitality, Tourism, Recreation, Leisure.

We made this fun music video with Nick Jr to educate about all things RED! Watch and listen at your own risk. This one gets stuck pretty deep in your head. Get ready for red....We are also very excited that RED was awarded a Daytime Emmy in 2019 for Children's Short Programme. Film advertisement created by Giant Ant, Canada for Nick Jr, within the category: Media.

Film advertisement created by The Woo, United States for Warner Bros., within the category: Movies.

In this spot, we follow one day in world champion Karsten Warholm’s life. He wakes up at the break of dawn, and starts the day off with jumping hurdles in his bedroom before chugging down a couple of smoothies and going for a run – pulling tractor tires through the streets of Oslo and smashing everything in his way. In the end, a voiceover encourages everyone who are not a world champion to start off the new year by simply just eating a bit healthier. Film advertisement created by We Are Live, Norway for Extra, within the categories: Food, Retail Services.

Film advertisement created by CLV, Spain for Mirazur, within the categories: Food, Recreation, Leisure.