Digital advertisement created by Redbit Pictures, Taiwan for MSI, within the category: Gaming.

Film advertisement created by Print2tape, India for Ceat Tyres, within the category: Automotive.

Film advertisement created by Mekanism, United States for Alaska Airlines, within the category: Transport.

Digital advertisement created by Cutwater, United States for Intel, within the category: Electronics, Technology.

Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign. Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Experiential advertisement created by g.Group, Israel for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Grey, Poland for Samsung, within the category: Electronics, Technology.

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In creative concept as well as in media. Thirdly, putting a smile of recognition on people's face would be our strongest weapon to take away any social barriers or feelings of embarrassment. Creative solution: As embarrassing as we may find talking about constipation, 'shit' is something we have no problems saying. In fact, 'shit' is in the Dutch Top 2 when swearing! In other words: 'Shit is sometimes easier said than done'. This hilarious, but at the same time very true insight, gave us the best tool possible to open up this subject in a straightforward way, to create an impact, generate some buzz and to put a smile on people's face. Execution for TVC: To prove that shit is easier said than done, we created a collage of several video fragments in which people say: 'Shit!'. They vary from footage found on YouTube to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience. Film advertisement created by Havas, Netherlands for Metamucil, within the category: Pharmaceutical.

Nigeria is a country daily plundered of her resources by leaders who should know better. It's no surprise she ranks 148 on the corruption index. For that reason, the average Nigerian has little or no faith in the government, corporations and politician. And this pessimism pervades almost every aspect of their lives. They are quick to doubt their parents, their friends, artisans... everyone So, when Union Bank, a financial institution that had become the reference point for all things archaic and outmoded, decided to reposition itself as a simpler, smarter bank, the move was met with sneers and cynicism. Nigerians are a religious group of people, and even today, morning devotions and prayer sessions are a daily occurrence in many corporate organisations. So, we came up with a campaign that leveraged on this cultural reality. The name, “Thomas” was an existing cultural reference for doubt derived from the disciple of Jesus Christ who doubted the news of Christ's resurrection. Building on that, we created an antithetical character and scapegoat called Uncle Thomas. Doubting Uncle Thomas, based on the insight that says that deep down, Nigerians don’t really want their disappointments to turn them into obvious pessimists, in other words, they don’t want to be doubters like Thomas the disciple. The idea being that while doubt and cynicism are sometimes legitimate emotions in a challenging nation like Nigeria, we still should not give in to pessimism and apathy. Film advertisement created by Image&Time, Nigeria for Union Bank, within the category: Finance.

barrettSF is launching its second holiday marketing campaign for specialty retailer Cost Plus World Market. The work will run through the end of December. Driven by the tagline “Gift Thoughtfully,” the holiday campaign will support an integrated full-funnel marketing plan that includes contests, brand partnerships, digital video, interactive mobile units, digital display, social and print media to showcase Cost Plus World Market’s wide array of holiday décor, traditional foods, entertaining essentials, furniture, and thoughtful gifts. The digital video, a two-minute short film featuring an original recording of Santa Claus is Comin’ to Town recorded by GRAMMY® Award-nominated, multi-platinum superstar Jessie J., tells the story of a little boy searching for the answer to a very important question: What is Santa’s favorite cookie? After not getting an answer from his mom, the little boy launches into a full-blown, detective-level investigation. The boy starts by rifling through stacks of Santa-themed picture books, attempts to bake a new kind of cookie with his dad, gets into a heated debate about cookies with his friends, asks his local baker for any leads, and even interrogates numerous department store Santas for clues. Finally, after his exhaustive research, the little boy finds himself in the cookie section of a Cost Plus World Market. It’s the moment of truth. But instead of picking out a cookie, the boy finds a much more thoughtful gift: a holiday-themed cookie jar. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

In this sequel to the hugely popular first installment about a poo meeting his stool-mate, a brown-nosing third character plops onto the scene, leaving Miss Metamucil and Nugget's once-smooth relationship in sloppy state. But who gets dumped in this messy love triangle? Film advertisement created by McCann, Australia for Metamucil, within the category: Health.

To highlight the benefits of Waze for drivers wanting to avoid jams this summer and to position it as the ultimate companion for the road, Other has produced an actual, edible ‘Traffic Jam’, made from types of berries that grow along Britain’s most congested roads like the M1 motorway. Integrated advertisement created by Other, United Kingdom for Waze, within the categories: Automotive, Electronics, Technology.

A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Singapore for Airbnb, within the category: Professional Services.

Content advertisement created by BBDO, United Kingdom for Sheba, within the category: Pets.

Every island has a story. If you listen, it will speak to you. Beneath the breathtaking natural wonder and exotic beauty unique to each of the Hawaiian Islands, there are vital roots. These are the stories of the people who tend to them. Who cultivate ancient ways of living in harmony with the environment and embrace local and Hawaiian culture with equal parts aloha and responsibility. For the next generation. And for Hawaii to stay rooted. Content advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Ambient advertisement created by Bold Creative Boutique, Saudi Arabia for EMS, within the category: Professional Services.