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Producers: Avishek Ghosh, Marc Kubbinga, Saptrishi Mascarenhas Director: Lieven Van Baelen Music: Mikey McCleary DOP: Lieven Van Baelen Film advertisement created by BBH, India for Vespa, within the category: Automotive.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
Film advertisement created by DDB, Colombia for Bogotá Film Festival, within the category: Recreation, Leisure.
Film advertisement created by Zambezi, United States for TaylorMade, within the category: Sports.
Film advertisement created by Lowe, Spain for Scrabble, within the category: Gaming.
Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.
for Tomorrow is an ecosystem that allows users to access and share community-based innovations to bring to bear solutions that address the world’s escalating environmental and social crises. To celebrate six months since the launch of this initiative, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video presenting three inspiring sustainable solutions developed by local innovators in Nepal, Nigeria, and the UK. This short film, created by Sid Lee, is about three people who are working to create a more sustainable world for all of us, the challenges they face, and how their determination has helped improve life in their communities and beyond. To learn more about the movement, visit: https://fortomorrow.org/ Integrated advertisement created by Sid Lee, South Korea for Hyundai, within the categories: Automotive, Public Interest, NGO.
The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more. Content advertisement created by McCann, Spain for Santander, within the category: Finance.
Film advertisement created by Gents, Belgium for Alpro, within the category: Non-Alcoholic Drinks.
Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.
Headblade asked for a viral marketing campaign that would spark conversations about head shaving. The challenge was to create an unbranded viral that would feature one of Headblade's signature razors and also demonstrate how it is supposed to be used. Digital advertisement created by Thinkmodo, United States for Headblade, within the category: Health.
Film advertisement created by Sibling, United States for Westfield, within the category: Fashion.
Digital advertisement created by Notable, Uruguay for Puma, within the category: Fashion.
During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info. Ambient advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.
Film advertisement created by Wunderman Thompson, United Kingdom for Hastings Direct, within the category: Finance.
Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.
Film advertisement created by Saatchi & Saatchi, Romania for Lexus, within the category: Automotive.
Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.
Film advertisement created by JWT, United States for Shell, within the category: Industrial, Agriculture.