Ambient advertisement created by Brother Ad School, Argentina for Diesel, within the category: Fashion.

We often see ads focusing on the sacrifice and determination required to be an elite athlete -- however, 99 percent of us are not one. Academy Sports + Outdoors, an American sporting goods discount store, is looking to combat elitism in sports and outdoor activities in the new “For All. For Less” campaign. “For All. For Less” celebrates everyone's passion for sports, regardless of their skill set or body type. Film advertisement created by FCB, United States for Academy Sports + Outdoors, within the category: Retail Services.

Fresh Step offered some people a free ride. We forgot to mention the rotten fish. See what happens when things get smelly. Ambient advertisement created by conscious minds, United States for Fresh Step, within the category: House, Garden.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Direct advertisement created by BBDO, Costa Rica for Territorio de Zaguates, within the category: Public Interest, NGO.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Digital advertisement created by Grey, Chile for Sky Airline, within the category: Transport.

Digital advertisement created by RXM, United States for Sunglass Hut, within the category: Retail Services.

To promote the core range of Tuborg brands, Danish Brewery Tuborg has launched a nationwide beer lottery. The center of the show is a special built lottery machine, with ice cold beer cans in stead of lottery balls. To walk away with the cash prize you need a lottery ticket with the right combination of 6 beers. Every Tuborg sold in the campaign period gives access to a ticket. The draw is hosted by an original Tuborg draft horse, commented by legendary Danish sports commentator Svend Gehrs and airs on prime time tv every Friday in May. Film advertisement created by Wibroe, Denmark for Tuborg, within the category: Alcoholic Drinks.

Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.

Film advertisement created by Contrapunto, Spain for Getxophoto, within the category: Professional Services.

Outdoor advertisement created by Ogilvy, Turkey for Ford, within the category: Automotive.

Film advertisement created by Good Fortune Collective, Canada for Whistler Mountain Bike Park, within the category: Sports.

Film advertisement created by Publicis, Canada for Rogers, within the category: Electronics, Technology.

La Voz del Corazon (Voice from the Heart) was born as an act of protest where pregnant women with megaphones connected to their developing children heartbeats allowed them, for the first time, being the ones expressing themselves in favor of being born and against the abortion law being discussed in the Chilean parliament. The initiative started in Santiago and it has expanded throughout the world, becoming the most seen and shared pro-life demonstration in history.

Digital advertisement created by Willem de Kooning Academie, Netherlands for Twitter, within the category: Electronics, Technology.

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.